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Posted On 14 Sep 2022
Venetia Hillary

LinkedIn has a global membership of over 830 million users, making it a renowned robust networking platform. It allows you to connect with professionals in your industry, find new employees and jobs, and share your ideas with like-minded people. However, if you’re not using LinkedIn effectively, you’ll miss opportunities crucial to your personal and business growth. Read on to learn how to capitalize on this powerful platform.

What Are the Benefits of Using LinkedIn?

LinkedIn has vast networks and tools to promote your business. Here are its benefits:

  • It grants you a wider and targeted reach.
  • It allows you to connect with other companies.
  • It increases your conversion rate.
  • You can create articles for your business.

How Can You Use LinkedIn to Your Advantage?

1. Take Your Profile to the Next Level

For your LinkedIn profile to stand out, follow the below tips:

Profile Picture

A good professional profile picture is your key to a compelling first impression; it’s what people see first.

Concise Headline

Your profile should have a headline that defines succinctly who you are and what you do. For effectiveness, make it less than 50 characters.

Keep the Profile Up to Date

Your LinkedIn profile is one of the first places people will go to learn more about you and your business. Therefore, keep it up-to-date to ensure potential clients know your expertise, skills, services and products.

For example, share details if you upskill or change your product line from, say, traditional bikes to electric bikes.

Use Relevant Keywords

Your profile should include relevant keywords for SEO purposes. It will increase your page rank and connect you with people searching for your industry, skills or product line.

2. Explore Job Opportunities

LinkedIn can help you find jobs, connect, and learn about companies. To find a job through LinkedIn, go to the Jobs tab on the left-hand side of your screen. You can filter jobs by location, company size, position, or status (open or closed). Also, most companies have a seamless easy-apply option to submit your profile as your CV.

3. Networking

You can connect with other professionals in your field, join groups related to your business, share ideas, and find new customers and jobs. Search for like-minded professionals by company, industry, or expertise.

4. Request Recommendations

New employers will want to know more about you; your former employer would be their first go-to. You can use the LinkedIn recommendation function to solicit feedback from your previous employer.

Don’t limit it to employers; ask customers and colleagues to add value to your profile. You can also obtain an endorsement for your skills.

How to Promote Your Business on LinkedIn

A total of 12.75 million users on LinkedIn are from Australia, constituting 8.7% of the country’s entire population. This number grants Australian small businesses a resourceful promotional platform. Here are some tips for you:

1. Paid Ads

LinkedIn’s paid ads help you reach a large audience with effective performance measurement functions. LinkedIn allows you to set your target audience, preferred format, and timeline. Follow the steps in this linked article for how to advertise on LinkedIn.

2. Regular and Relevant Posts About Your Business

Add regular, relevant posts to promote your business. You can talk about new services and products, employee spotlight stories, or anything about your business you want people to know about. Be sure to use relevant hashtags to increase your reach.

3. Grow Your Email List Using LinkedIn

You can increase your mailing list by providing free resources or content in exchange for an email address.

For example, if you’re a publisher, offer a free first-month subscription when readers sign up for weekly articles in their inbox. Suppose you’re a FinTech, ask clients to download your payment platform for pilot and email it to them. If you sell tangible products like fashion apparel, ask clients to sign up for trends and offer updates in exchange for a discount code.

4. Add Videos

You can create a video of your products or services and post it on your LinkedIn page. Allowing people to see the product without leaving the site increases the likelihood of purchase.

Establishing yourself online, attracting attention, and achieving competitiveness are what it takes to build a solid online presence. Our goal at Oracle Tree is to help you grow your business online by boosting your productivity. Please talk to us and let us handle all your marketing needs.

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