Smart Video Marketing on a Budget
Posted on: March 19, 2025
Video marketing has become one of the most effective ways for businesses to engage with their audience. It captures attention, increases engagement, and improves brand recall in ways that static images and text simply can’t match. Whether it’s a short social media clip, an explainer video, or a behind-the-scenes look at your business, video has […]
What Makes Great Interactive Content?
Posted on: February 19, 2025
What if we told you that you could create the most captivating content that almost everyone would want to engage with? We bet this sounds compelling, and the truth is, it is possible for small business owners to create content that a lot of people love. You just have to create interactive content. When it comes down […]
Maximise Your ROI with User Generated Content
Posted on: February 12, 2025
You don’t have to do all the work yourself when it comes to digital marketing. With the help of user generated content, or UGC, you’ll be able to turn a major profit – your return on investment, or ROI, will be higher than ever in terms of your digital marketing budget. UGC refers to things […]
Smart Businesses Lead with Responsible AI Use
Posted on: February 5, 2025
As AI becomes more deeply woven into business operations, the need for AI ethics policy to outline responsible AI use has become essential. Consider these recent, damaging examples of incorrectly implemented and unchecked AI: iTutor Group, an education company, settled a discrimination lawsuit for $365,000 after its AI recruiting tool unfairly rejected older applicants. In […]
Link in Bio: Your Secret Weapon
Posted on: January 15, 2025
There’s a saying in real estate so common that it’s become cliché. The value of your property is driven by three factors: “Location, location, location.” This is also true online. When it comes to driving traffic and engagement from social media to your website, your “link in bio” is your prime real estate. But are […]
