Tools

101 Marketing Ideas for Your Business in 2020

Marama Carmichael

Starting a business and unsure where to start getting the word out and attracting customers? Or stuck in a marketing rut and need inspiration? 

Find the marketing solution that’s perfect for your business and brand in this comprehensive list of marketing ideas. (more…)

Digital versus Traditional Marketing

Dominique Macartney

Long ago brands relied on tried and true methods of marketing.

Everyone was restricted by the limitations of print (billboards, print ads), sight (commercials, movie theatre screens), and sound (radio).

Traditional marketing tactics were extremely expensive and measuring the success of a campaign could be tricky. The age of digital marketing has been upon us for some time, and everything has changed.

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Tips to Get Started with Instagram for Your Business

Marama Carmichael

In order for your business to be as successful as possible, you need to market it on a regular basis. Because it is free to use, social media is a very common way for even the smallest business to reach millions of potential customers.

Due to its visual nature, Instagram is a popular site. It allows you to post pictures of your business, behind the scenes, and even things about yourself and your brand.

So, how can you get started? Here are some tips to help.

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4 Elements Mobile Customers Want from a Checkout Experience

Marama Carmichael

When it comes to online retail, a successful operation is all about adapting to trends. Platforms, purchasing habits, customer engagement – all of these different elements are evolving rapidly, and being able to cater to these demographics effectively and quickly is crucial.

And the better the customer experience is, the more likely they are to come back.

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4 SEO Tools to Get Your Business Noticed Online

Marama Carmichael

If you own a small business, odds are you have a website.  If you invested the time and money to make that website the best advertisement for your business—one which drives sales and helps your business grow—odds are you want people to see it.  Here’s the rub:  if you don’t also invest in effective search engine optimisation (SEO), they’re not going to find your site online.  Period.

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3 Ways to Streamline Your Clinic’s Website Admin

Marama Carmichael

As a practice manager part of your many responsibilities is managing the doctors’ appointments and scheduling (or at least making sure that reception is managing it). So the last thing you need is administration problems.

It’s easy for reception to get overwhelmed in a room full of people. At any given moment in a busy practice they could be juggling patient arrivals, payments, scheduling follow-ups, calling cabs for elderly or disabled or infirm patients, following up on test results, printing specialist referrals, etc. Add to this the constant ringing of the phone for patients booking in, checking results, changing appointments, checking office hours or Doctor availability, getting directions, etc

No wonder your staff is stressed and short tempered.

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