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Tips to Make the Most of LinkedIn for You and Your Business
Venetia Hillary
Posted on: September 14, 2022
LinkedIn has a global membership of over 830 million users, making it a renowned robust networking platform. It allows you to connect with professionals in your industry, find new employees and jobs, and share your ideas with like-minded people. However, if you’re not using LinkedIn effectively, you’ll miss opportunities crucial to your personal and business […]
Fixing Frankenstein: A Chat with the Author!
Jennaya Dyet
Posted on: August 24, 2022
Fixing Frankenstein is a 5 star rated book, written by our wonderful CEO, Marama Carmichael, available in both paperback and on kindle. In this book, Marama walks you through how to re-tool and improve six key areas to transform your business into a sustainable enterprise with profitable, saleable potential when you are ready to exit.  […]
5 Tips for Nailing a Virtual Interview
Nikk Carmichael
Posted on: August 3, 2022
Yes, first impressions count! ~ Nikk Carmichael I was asked to give five tips. I could give you five hundred but ain’t nobody got time for dat.  These aren’t necessarily the most important (that I think) but rather the first five that came to mind. Heed them and you’ll have a better chance in your […]
Let’s Take a Look at Twitter’s New Marketing Features
Venetia Hillary
Posted on: July 13, 2022
Twitter is a renowned social media platform founded in 2006. The platform has amassed many users over time. As of 2019, Twitter had roughly 290.5 million users. By the year 2024, according to forecasts, there will be approximately 340 million Twitter users. Twitter users log on every day for different reasons. Some users utilise the […]
The BEST Working From Home Apps/Tools
Venetia Hillary
Posted on: July 6, 2022
Working from home isn’t for everyone, with some office-based professionals choosing to work alongside their colleagues in person, despite the stress of wardrobe requirements, set hours, and having to commute. Nonetheless, working from home is the real deal for some, especially those who prefer solitude and wish to avoid commuting. In a report by Buffer, 84% […]
Best Marketing Software
Venetia Hillary
Posted on: May 11, 2022
According to Moosend, 63% of the leading companies use automated marketing software. Over the years, technology used in marketing has drastically changed, and even older marketing platforms such as emails have evolved. Imagine putting all your routine work in autopilot mode. You still have complete control of the campaign, but the software does a lot […]
7 Multimedia, Multichannel Content Marketing Tips
Jennaya Dyet
Posted on: April 6, 2022
Most people think their website content is merely a way of providing information to their customer. They don’t realise that it’s also a form of marketing! Anything that can potentially bring you new customers is a form of marketing – think leads. So any contact which your customer has with your company or your product, […]
Copywriting & SEO
Venetia Hillary
Posted on: March 23, 2022
Copywriting and SEO writing are two distinct aspects that are critical to the success of any company. As a marketer, knowing how to create and execute an effective strategy requires a thorough understanding of both.  If you want to learn more about the differences between copywriting and SEO writing, and some tips and tricks for […]
Why It’s Important To Measure Key Performance Metrics
Venetia Hillary
Posted on: March 9, 2022
Is your business meeting its marketing objectives? It’s crucial to measure performance metrics in online marketing campaigns to determine whether you’re on the right track or not. That said, marketing campaign results can be difficult to measure if you haven’t established your business’s KPIs. These metrics can influence the effectiveness of your campaigns. It’s best […]
Why You Should Be Blogging as a Business!
Venetia Hillary
Posted on: February 23, 2022
Regardless of the type or size of your business, blogging is essential to promote and grow your business. In fact, blogging is one of the most effective digital marketing strategies; as the cliché puts it, ‘content is king’. A website alone isn’t enough to connect with your audience, establish your authority, and stand out from […]
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