How To Scale Your Small Business Without Becoming A Full-Time People Manager
Nikk Carmichael
Posted on: June 16, 2021
Most small business owners dream about growing their company to a point where it will ultimately run itself. An autonomous organisation that makes good on returns without you having to micromanage every single detail? Sounds perfect. But these type of organisations don’t just build themselves. So how can you scale your small business without becoming […]
Using Automation to Nurture B2B Customers
Venetia Hillary
Posted on: June 9, 2021
Nurturing customer relationships isn’t just for Business to Customer (B2C) companies where each customer is an individual. In Business to Business (B2B) industries, keeping your customers engaged and invested in your partnership with them is just as important – perhaps even more! Using automation to nurture B2B customers could be the key to you success.
How To Manage Key Person Risk Within Your Business
Nikk Carmichael
Posted on: June 2, 2021
As a small business owner, you likely spend a lot of time thinking about your company’s future. From product or service development, all the way to identifying growth pathways – that big picture thinking is what being in business is all about! But how much time do you spend planning for negative scenarios, like losing […]
The People Behind Oracle Tree – More Tales From Wee Waa
Nikk Carmichael
Posted on: May 19, 2021
It’s Wee Waa like “War” not Wee Waa like “Wah” (baby crying). Get it? Good!
10 Social Media Content Ideas To Keep Things Fresh!
Venetia Hillary
Posted on: May 12, 2021
What small business owner wouldn’t want to walk into a room filled with people that have needs only you can fulfil? This is one of the reasons why social media marketing can be so effective. Nowhere else will you get access to such a targeted and engaged audience for your messaging! Generating social media content […]
When Saying “NO” to a Customer Is Good For Business
Marama Carmichael
Posted on: May 5, 2021
It seems counterintuitive, right? A marketing company telling you to turn away a paying customer! After all, you would not have started your business if you didn’t want it to grow, and you need customers to make growth happen.
Tips for Designing A Lead Magnet That Your Customers Can’t Resist!
Marama Carmichael
Posted on: April 21, 2021
For a business to make money, it needs customers. There is a whole journey of discovery that your customers go on before they end up actually buying from you, and this is where marketing comes in. More specifically, lead generation. One way to effectively generate leads is through the design of a lead magnet.
Have You Considered An Ecommerce Store?
Dominique Macartney
Posted on: April 6, 2021
2020 gave us all a new perspective on what “business resilience” truly means. We all saw businesses that were forced to close due to the stress of the COVID-19 pandemic. Many that survived, did so because they were forced to pivot operationally. They adapted to consumer demands so they could stay in business. Many turned […]
Why You Must Take Risks To Succeed!
Marama Carmichael
Posted on: March 23, 2021
As you work hard to grow your business, you will naturally face uncertainties along the way. Am I generating enough capital? Are my overheads manageable? Am I scaling too fast? Do I have enough staff and can I afford them? When your plate is this full, it’s natural to resist adding additional pressure and stress. […]
The People Behind Oracle Tree – A Side Hustle In Wee Waa
Nikk Carmichael
Posted on: March 16, 2021
A side hustle. A job second to your main one. A passion project. Something that lights your fire, drives you creatively and fills your cup. Do you have one? Our COO Nikk does, and this week’s blog is all about the big project he’s been hustling on the side for the last few months. Read […]
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