Customers should know why they should choose you in today’s competitive marketplace. While you can promote yourself in every way possible, it often comes down to providing social proof. Customer testimonials are powerful because they provide a non-biased opinion about what your company has to offer – and they can influence purchase decisions more than […]

Content marketing is a must, but it can be exhausting to constantly produce high-quality content. If you want to sustain your success, you have to take preventative measures to prevent burnout. At Oracle Tree, we like to think of ourselves as content marketing experts. We have a few tips to help you avoid burnout. Plan […]

Artificial intelligence is rapidly changing the way we do business. From customer service to marketing to operations, AI can improve efficiency, make better decisions, and personalise experiences. To reap the benefits of AI, here’s what to research and how to prepare. Goals and expectations Clear goals will govern AI adoption, whether increasing customer experience, operational […]

Small businesses often struggle to keep up with larger, more established firms in terms of marketing and public relations. Fortunately, media monitoring – tracking and analysing mentions across multiple media channels – can be a powerful tool for small business success. It’s a sure-fire way to gain valuable insights, make informed decisions, and fuel the […]

When you are entrusted with data, protecting it becomes a multi-layered responsibility. Modern companies are responsible for securing a great deal of data, often private and sensitive. Whether company data or customers’ personal information, you want to control who has access and know who has accessed your data. The best way to do this is […]

Marketing your business can sometimes be unrewarding, with thousands of dollars and countless hours wasted on campaigns that don’t deliver actual results. It’s the nature of the beast sometimes. But now, there are easier ways to optimise your results with less effort. If you’re not already, it’s time to take advantage of Generative AI, which […]

Most businesses rely on customer feedback to identify scaling points and match their growth to the needs of their customers. It’s an excellent way to spur growth without slowing down, since you’re expanding your business with ready demand. Businesses, small and large, have relied on surveys to pique the minds of their customers for ages. […]

ChatGPT is an AI-powered natural language processing (NLP) platform that helps businesses improve customer service, productivity, and efficiency. It’s powered by predictive analytics and machine learning algorithms to enable natural conversations between humans and machines. By leveraging the power of AI, ChatGPT can provide small business owners with an efficient way to automate customer service […]

AI is becoming increasingly pervasive in the business world, particularly among small businesses. With its potential to automate processes, optimise workflows, support decision-making, and improve customer experience, it can be a powerful tool for any business. At the same time, it brings ethical considerations that businesses must consider to ensure they’re using AI responsibly. This […]

Big data is a game-changer in the world of business. It provides powerful insights into customer behavior, market trends, and business performance, among other things. However, many companies, particularly small businesses, don’t have the analytics resources to take full advantage of this. Only 4 in 10 companies use big data analytics, indicating that more businesses […]