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The risks and rewards for creators in an AI future 
Marama Carmichael
Posted on: March 15, 2023
Over the past ten years, we have embraced Siri, Tesla Autopilot, Grammarly, Amazon Alexa, and Google Assistant. With the emergence of even more AI content creation tech, ChatGPT in particular, the conversation is running hot across digital marketing, design, writing, psychology, education and tech, discussing what it means for the future of creativity, information and, […]
Walking the Buyer’s Journey Alongside Your Customers
Venetia Hillary
Posted on: February 1, 2023
One significant mistake businesses sometimes make is the belief that the buyer’s journey is a one-time event. In reality, it’s an ongoing process that customers go through multiple times while they interact with your business. And, it’s not something your customers do on their own, either. Your company plays a vital role in guiding them […]
7 Marketing Tools Every Small Business Owner Should Have!
Marama Carmichael
Posted on: November 30, 2022
Starting a small business requires a lot of hard work and dedication. To stand out in the crowded market, small business owners need to invest in high-quality marketing and spread their brand name to consumers. Several marketing tools can help you achieve these goals without spending too much money. Marketing tools come in different forms […]
Why Brands are Focusing on Inclusive UI & UX (and Why You Should Too!)
Venetia Hillary
Posted on: November 23, 2022
Most programs, software, and services assume that the average customer is actually average. As humans, we know better. The next customer to log into your website or walk through your door could be a man or a woman, tall or short, pale or dark, athletic or unwell. There’s as good a chance they will be […]
What is SEO, and why should you optimise your website?
Venetia Hillary
Posted on: October 19, 2022
Search engine optimization (SEO) is one of the most cost-effective ways to grow your business online, so long as you know how to do it right. So what exactly does that mean? Read and learn more about SEO and its wonderful benefits. What is SEO? SEO stands for Search Engine Optimisation. It is the process […]
Tips to Make the Most of LinkedIn for You and Your Business
Venetia Hillary
Posted on: September 14, 2022
LinkedIn has a global membership of over 830 million users, making it a renowned robust networking platform. It allows you to connect with professionals in your industry, find new employees and jobs, and share your ideas with like-minded people. However, if you’re not using LinkedIn effectively, you’ll miss opportunities crucial to your personal and business […]
Fixing Frankenstein: A Chat with the Author!
Jennaya Dyet
Posted on: August 24, 2022
Fixing Frankenstein is a 5 star rated book, written by our wonderful CEO, Marama Carmichael, available in both paperback and on kindle. In this book, Marama walks you through how to re-tool and improve six key areas to transform your business into a sustainable enterprise with profitable, saleable potential when you are ready to exit.  […]
5 Tips for Nailing a Virtual Interview
Nikk Carmichael
Posted on: August 3, 2022
Yes, first impressions count! ~ Nikk Carmichael I was asked to give five tips. I could give you five hundred but ain’t nobody got time for dat.  These aren’t necessarily the most important (that I think) but rather the first five that came to mind. Heed them and you’ll have a better chance in your […]
Let’s Take a Look at Twitter’s New Marketing Features
Venetia Hillary
Posted on: July 13, 2022
Twitter is a renowned social media platform founded in 2006. The platform has amassed many users over time. As of 2019, Twitter had roughly 290.5 million users. By the year 2024, according to forecasts, there will be approximately 340 million Twitter users. Twitter users log on every day for different reasons. Some users utilise the […]
The BEST Working From Home Apps/Tools
Venetia Hillary
Posted on: July 6, 2022
Working from home isn’t for everyone, with some office-based professionals choosing to work alongside their colleagues in person, despite the stress of wardrobe requirements, set hours, and having to commute. Nonetheless, working from home is the real deal for some, especially those who prefer solitude and wish to avoid commuting. In a report by Buffer, 84% […]
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