When Great People Struggle
Posted on: May 28, 2025
We’ve all been there. You’ve got one of those good people on your team – hardworking, loyal, fits your team culture – but something just isn’t clicking. They’re not performing the way you need them to, and you’re both starting to feel it. It’s a hard thing to admit, but sometimes it’s not about the […]
Turn Social Proof Into Sales
Posted on: May 14, 2025
When people are unsure about a purchase, they look for reassurance – and nothing is more powerful than knowing someone else has already had a great experience. That’s the magic of social proof. Used well, it builds trust, boosts credibility, and helps convert hesitant visitors into loyal customers. Here’s how to make it work for […]
Think Like a Big Brand – Without the Big Budget
Posted on: April 23, 2025
Many small businesses assume they can’t compete with a big brand. They see large corporations with million-dollar marketing budgets, celebrity endorsements, and global reach, and think, “How can I possibly match that?” The truth is, you don’t need a massive budget to market like a big brand. What sets big businesses apart isn’t just their […]
SEO Mistakes to Avoid
Posted on: April 16, 2025
Search Engine Optimisation (SEO) is a powerful tool for helping businesses attract organic traffic, improve search rankings, and establish brand credibility. When done right, SEO can position your business in front of the right audience, drive consistent website traffic, and generate long-term growth. However, many businesses unknowingly make SEO mistakes that limit their success, often […]
Smart Businesses Lead with Responsible AI Use
Posted on: February 5, 2025
As AI becomes more deeply woven into business operations, the need for AI ethics policy to outline responsible AI use has become essential. Consider these recent, damaging examples of incorrectly implemented and unchecked AI: iTutor Group, an education company, settled a discrimination lawsuit for $365,000 after its AI recruiting tool unfairly rejected older applicants. In […]
