AI / Artificial Intelligence | Oracle Tree

Artificial Intelligence is improving how businesses handle their finances, turning time-consuming functions into streamlined, automated processes. With 60% of all Australian businesses already using or planning to integrate AI financial management into their operations by 2026, if you’re still hunched over spreadsheets and receipts, you’re sacrificing precious hours and leaving valuable data insights on the […]

As artificial intelligence reshapes businesses, companies face a balancing act around implementing AI tools to streamline operations and customer experiences while ensuring responsible AI use and addressing the ethical and practical challenges. Ordinary business owners and the minds behind its creation have widely raised questions of fairness, transparency, and privacy concerns in AI. It even […]

The data deluge has ushered in a new era of business intelligence, with AI-driven data transforming raw information into meaningful insights that inform business decisions. Data-driven decision making is about using objective, quantifiable information to guide business choices, from product development to customer experience. It’s the difference between saying “I think our customers prefer product […]

As we see across countless sectors, artificial intelligence is transforming business operations, and human resources are no exception. For small to medium businesses globally, AI in HR offers exciting opportunities to streamline processes, enhance team experience, and can lead to significant long-term savings. Benefits of AI in HR for All Businesses Automation of repetitive tasks […]

In our age of abundant information across multiple platforms, it is challenging to cut through the noise to get the attention of your ideal customers. Generic messaging has never been great for building loyal customers and raving fans, and it definitely doesn’t cut it anymore. People appreciate personalised experiences that appeal to their needs and interests. […]

We live in an age where digital connections underpin every aspect of our daily lives, encountering and now, combating cyber threats has become an inescapable part of our reality. Stolen personal data is now a valuable asset, sold on the dark web for identity theft and takeovers of bank and social media accounts. Cyberattacks are more […]

Artificial intelligence (AI) has already improved many business aspects, from digital marketing solutions and online brand visibility to customer service experience, and if you haven’t heard, it’s been taking strides to transform supply chain management.   Using predictive analytics and machine learning, AI can supercharge your business growth strategies through more effective inventory management, demand forecasting, […]

Over the past several months, we’ve provided the lowdown on AI solutions in business operations, showing their potential to transform marketing, user experience, and 24/7 customer responsiveness, along with ethical use and effective deployment. If you thought that was impressive, check out how this technology assists in product development, finance and accounting, human resources, and […]

Personalised customer experience and personalisation were once a luxury reserved for large companies with big budgets and teams, but not anymore. Small businesses can go that extra mile for customers without compromising efficiency and their often already-stretched resources.  Hundreds of tools are now available to become an executive assistant for creating personalised experiences across all […]

Only a few years ago, AI technology capabilities seemed like they would be realised further into the future. Now it’s kicked down the door, ready to write your content, apply data-driven personalisation and design your landing page.  With all the shiny potential, like any revolutionary tech, AI has its shadow. Let’s look at how marketers, […]