Can AI Personalisation Still Feel Human?
Posted on: July 1, 2025
Personalisation is no longer a ‘nice to have’, customers expect it. But when AI takes the wheel, there’s a risk of losing the warmth and authenticity that turns interest into genuine loyalty. The challenge is finding that sweet spot: using AI to tailor the customer journey while keeping the human touch that makes your brand […]
Smarter AI Email Marketing
Posted on: June 11, 2025
Email remains one of the highest-performing digital marketing channels, but how we use it is evolving fast. Thanks to AI, marketers can now deliver smarter, more personalised campaigns at scale. But it’s not just about automation, it’s about strategy. Here’s how AI is changing the email game in 2024 and how to use it well. […]
AI Future or Just Buzzword Hype?
Posted on: May 7, 2025
AI is everywhere in marketing conversations right now – but is it genuinely transforming the way we work, or just another buzzword? While the hype is loud, the impact is real when used strategically. Let’s explore what AI is actually doing for marketing today, and how your business can take advantage of it without getting […]
5 Ways to Master Voice Search
Posted on: April 30, 2025
“Hey Siri, where’s the best coffee shop near me?” Voice search has changed the way people find information online. With the rise of smart assistants like Siri, Alexa, and Google Assistant, more consumers are using voice commands to search for products, services, and businesses. In fact, by 2024, it’s estimated that more than half of […]
AI Marketing Works Best with Authentic Customer Engagement
Posted on: April 1, 2025
In 2023, over 80% of marketers worldwide integrated AI marketing, and that number continues to climb. While the efficiency gains are undeniable, underneath it’s also influencing how businesses connect with their customers and and shaping the future of authentic customer engagement. Remember when Netflix first began personalising our recommendations? That simple feature now drives over […]
