Branding

How to Appeal to a Broader Audience with Exceptional Branding

Dominique Macartney

Your “brandmark” is the face of your company and the centre of your brand design. It represents your founder, product, services, and team all at once.

It dominates your website, is used as the icon for your mobile app, and is stamped on anything you provide. When customers enjoy and become committed to your brand, they begin to associate themselves with it as clients under one brandmark.

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The 6 Keys to Content Marketing Success

Dominique Macartney

Content marketing is one of the most powerful marketing tools available today.

I’m sure you’ve already come to that conclusion. When you look around, you’ll see no shortage of businesses killing it with content. But despite your knowledge of its potential, one still question remains in your head:

“How the heck do I unlock it?”

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4 Branding Tips to Get Consumers to Notice You

Marama Carmichael

Branding is a lot like building a tower. First, you need a good foundation, and then you need to put the right pieces in the right places.

At the same time, any one mistake can destroy your tower and bring you back down to earth.

In this blog, we’ll go over a few different ways you can get your branding message across to your target audience.

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5 Tips for Achieving Balance with your Marketing Agency

Marama Carmichael

So you’ve done your research and hired a marketing agency. That’s great. But what now?

Do you just leave everything in their hands? Do you keep checking in with them to see what’s going on? Do you work side-by-side with them? Different styles of working are right for different people. However, the best thing is probably to go for a balance between complete autonomy and working together.

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10 Ways to Get More From Your Facebook Marketing – Pt 2

Marama Carmichael

5) Stand-Alone Link Posting

Facebook marketers are continually looking for the best post configuration formula to get the most clicks, and one has been found. When comparing posting content with links, content without links, and links without content, it was found that linking without content was by far the most successful. Provided, of course, that your link automatically loads an image with an engaging title for whatever (blog article or news story) you are linking to.

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Updating Your Web Design and Web Presence in 2018

Marama Carmichael

Websites created in the 1990s, 2000s, and 2010s all look very different, and when a customer happens upon a website from another era, they can immediately tell. If your business website is from a different decade, or even has just not had a lot of sprucing up in the recent years, there are a few valuable new website features that could dramatically increase the impact of your site. (more…)

4 Reasons Trust is Important in Branding

Marama Carmichael

Developing your online brand is important to the success of your business. Your brand is how customers perceive you. It is the total sum of their experiences with your business. Whether it was in person or online, it all makes up your branding image. However, you have the ability to shape your branding image, and it’s important that you do. Your brand is critical to your business success whether you realise it or not. It can improve or diminish your business. While several factors go into creating a positive branding image, here are four reasons trust matters to your online brand.

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A “New” Facebook Marketing Tool

Marama Carmichael

Earlier this year Mark Zuckerberg announced that Facebook is changing what users will see on their News Feed. The goal, he says, is “to help people stay connected and bring us closer together with the people that matter.” As part of this initiative, Facebook will show users fewer organic posts from business pages, and more from friends and groups. It’s that last item that shows great promise for marketers. Of course, Facebook Groups are nothing new – they’ve been around since the beginning. But with this renewed emphasis, marketing with Facebook Groups could become the next big thing in social media marketing.

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The Social Media Your Business Should Use

Marama Carmichael

 

Any marketer will tell you that the more social media sites that you are on, the more potential clients you will reach. However, not every social media site is right for your practice. Though it doesn’t hurt to be on as many sites as possible, if you only have time for one or two, it is more important to choose the right one instead of spreading yourself too thin (and not being active).

So, which social media sites should you be on for your business?

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How to Use Inbound Marketing for Business Success

Marama Carmichael

When you create your marketing plan where do you start? Are you contemplating which trade shows will have the largest number of prospects? Are you trying to figure out how many cold calls you need to make before you get a sale? These marketing methods have been used for years by many businesses. But, what about inbound marketing? What is it and how is it effective?

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