Why Corporate Social Responsibility Is Important For Your Brand
Marama Carmichael
Posted on: June 29, 2021
You started your company because you are good at what you do – maybe even the best! You saw a financial opportunity to capitalise on that. As you progress down the Small Business growth pathway, chasing the dollar can’t remain your only objective.  Businesses, both big and small, can have huge impacts on the environment, […]
Brand Archetypes — How and Why They Work
Marama Carmichael
Posted on: June 23, 2021
Unless you want to spend your days competing on price alone, you need to connect with your audience on a deeper level. To do this, your brand needs a real human personality with a real, human voice. You need to curate a brand archetype that can engage with your customers on a deeper, emotional level. […]
When Saying “NO” to a Customer Is Good For Business
Marama Carmichael
Posted on: May 5, 2021
It seems counterintuitive, right? A marketing company telling you to turn away a paying customer! After all, you would not have started your business if you didn’t want it to grow, and you need customers to make growth happen.
4 Social Media Hacks You Should Absolutely Avoid!
Venetia Hillary
Posted on: February 23, 2021
Building your social media presence should be an important marketing goal for your business. But with all this competition for engagement, it’s easy to become frustrated if things progress slowly. A quick google search of “how can I boost my social media following?” will return millions of results. But we think you should avoid most of […]
5 Stock Photo Alternatives For Your Business
Venetia Hillary
Posted on: January 26, 2021
If you’ve ever had to search for marketing images online, you’ve probably felt both elated and overwhelmed at the shear volume of stock photos available. There are literally millions of options to choose from! But after a while, they all start to look… the same. And none of them feel quite “right” for your brand.
How Do I Achieve Brand Consistency throughout my Business Ecosystem?
Marama Carmichael
Posted on: October 30, 2020
Your brand identity is one of your most valuable marketing assets. If it’s not consistent throughout your business ecosystem, you could be eroding that value plus losing customers in the process!
101 Marketing Ideas for Your Business in 2020
Marama Carmichael
Posted on: August 7, 2020
Starting a business and unsure where to start getting the word out and attracting customers? Or stuck in a marketing rut and need inspiration?  Find the marketing solution that’s perfect for your business and brand in this comprehensive list of marketing ideas.
5 Tactics to Increase Word-of-Mouth Marketing for Your Brand
Marama Carmichael
Posted on: June 12, 2020
The star-review culture has informed the business world under no uncertain terms that word-of-mouth advertising packs a real punch. There are, in fact, few things more powerful than a recommendation from a trusted friend, colleague, or genuine blogger. If someone goes out of their way to recommend a brand or product to you without an […]
3 Tips To Develop A Healthy Business Ecosystem
Marama Carmichael
Posted on: May 8, 2020
When you run a small business, you can get pretty caught up in its day-to-day functioning. You’re so involved in solving the problem you’re having right this minute that maybe you’re not spending that much time thinking about the future.
How to Appeal to a Broader Audience with Exceptional Branding
Dominique Macartney
Posted on: March 27, 2020
Your “brandmark” is the face of your company and the centre of your brand design. It represents your founder, product, services, and team all at once. It dominates your website, is used as the icon for your mobile app, and is stamped on anything you provide. When customers enjoy and become committed to your brand, […]
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