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A 7-Step Guide to Influencer Marketing for Small Business Owners
Jennaya Dyet
Posted on: November 9, 2022
Did you know? On average, businesses that leverage influencer marketing earn over $5 for every $1 spent. Mind-blowing, right? But you know what’s even crazier? An astonishing 61% of customers trust influencer recommendations compared to 38% who trust branded social media content. Yet, most small business owners are often afraid to implement influencer marketing, citing […]
The 5 Biggest Digital Marketing Trends in 2023 That Every Business Must Get Ready For
Venetia Hillary
Posted on: November 2, 2022
2023 is quickly approaching. If you’re like any other small business owner, you’re curious about the future changes that might reshape how you do digital marketing. After all, digital marketing is an ever-evolving field. What’s trendy now might be irrelevant tomorrow. While the fundamentals will remain unchanged, there are some critical digital marketing trends you […]
How to Use Instagram DM Shopping For Business
Venetia Hillary
Posted on: October 26, 2022
Since its launch in 2010, Instagram has grown to be the ultimate platform for sharing photos. The app has over 2 billion active users worldwide. On average, users spend 30 minutes daily on the app, and another 500 million use Stories daily. The platform is also full of influencers with massive followings. Businesses with the […]
Website marketing is *STILL* an integral part of a brand’s digital footprint!
Venetia Hillary
Posted on: October 12, 2022
After launching a comprehensive, compelling and cutting-edge web experience along with optimising the brand’s social media channels, Wheatley Finance grew to be a market leader and bagged the Best Broker Award in VIC/TAS for 2021! It is really easy to get overwhelmed by inauthentic business advice and hot pot marketing “strategists” who sell fluffy digital […]
How to Effectively Drive Sales on Instagram
Jennaya Dyet
Posted on: October 5, 2022
In a nutshell, your marketing strategy is incomplete without Instagram. With more than 500 million active daily users, it offers your brand and product tons of potential eyeballs. Equally, there are multiple ways to post – slideshows, stories, videos, and pictures. Although the principle sounds simple, there is more to driving sales on Instagram than […]
Tips to Make the Most of LinkedIn for You and Your Business
Venetia Hillary
Posted on: September 14, 2022
LinkedIn has a global membership of over 830 million users, making it a renowned robust networking platform. It allows you to connect with professionals in your industry, find new employees and jobs, and share your ideas with like-minded people. However, if you’re not using LinkedIn effectively, you’ll miss opportunities crucial to your personal and business […]
Social Media Questions We Get Asked All the Time
Venetia Hillary
Posted on: September 7, 2022
Social media is a great way to market your business, but it’s often difficult to know where to start and how to use it most effectively. Social media is not just one thing—it’s all the different platforms, from Facebook to Instagram to Pinterest and more, with different tools and strategies that apply to each. In […]
Importance Of Digital Accessibility on Your Website
Marama Carmichael
Posted on: August 10, 2022
By definition, digital accessibility refers to the practice of making your website easy to navigate for people with diverse disabilities. This includes people with visual impairment, physical disabilities, auditory loss, temporary disabilities and reduced cognitive function. In AUS, the AIHW reports that 4.4 million adults live with such disabilities. As a business, designing your website […]
Foolproof Twitch Marketing Strategies to Help Grow Your Brand
Jennaya Dyet
Posted on: July 27, 2022
Twitch is one of the biggest streaming platforms, commanding a combined total of 6.13 billion watch hours in the first quarter of 2022 alone. The platform has been growing at an incredible rate over the past few years and now boasts more than 30 million daily active users, with new viewers joining every second. Looking at […]
Surefire Tips to Stand Out in the eCommerce Landscape
Marama Carmichael
Posted on: July 20, 2022
The Australian eCommerce boom is real! In the last few years, we have seen an explosion in the number of online retail businesses set up by small business owners. We’ve also seen this growth in the number of people who want to start their online store. This has led to many new competitors entering the […]
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