Branding | Oracle Tree

Great branding is the key to success in any business. Just like people say “Google” when referring to various search engines, you want your name to be synonymous with excellence in your field. However, your personal brand should be broader than just your name; it should position you as a trusted leader in your industry. […]

Halloween isn’t just about costumes and trick-or-treating; it’s a fantastic opportunity for businesses to engage with their customers in a fun and memorable way. As the season of spooky festivities approaches, it offers a unique chance to infuse your marketing strategy with some magic. This is the perfect time to get creative and use the […]

Your small business does great work – no matter what industry you’re situated in. That said, you need to master the art of digital advertising so that more people can see what you and your team are doing. Utilising Facebook advertising is so important. While many small business owners overlook this platform, it is crucial […]

When you have a small business, it’s crucial that you’re able to make content that engages your audience so that you can get as many sales as possible. Although you might understand how important it is to focus on your content marketing techniques, making great content is easier said than done. To make things a […]

Email marketing has some of the highest return on investment of any marketing strategy, with an estimated $36 for every $1 spent. However, in order to make the most of your email marketing efforts, you must have a clear email marketing strategy in place that will allow you to reach your target market and determine […]

With over 2.4 million small businesses in Australia, SMBs make up about 98% of all nationwide. These enterprises contribute significantly to driving the Australian economy. National Small Business Month recognises the role that small businesses play in creating jobs and driving innovation. And with this increased attention, small businesses can take advantage and make their businesses […]

There are few marketing tools more powerful than storytelling through testimonials. People want to know about the experiences of others, and respond best when those experiences are told in the form of a story. Testimonials give an opportunity for previous clients to share their personal journey with your brand and product, telling a full story […]

Do you think of Michael Jordan when you buy a new pair of Nikes? Do you watch Shark Tank, connect with a product’s story, and try it out? These are just a couple of examples of how a brand’s story influences what we buy and consumerism as a whole. Now more than ever, consumers crave […]

If you manage or own a small business in Australia, failing to implement sustainable strategies can be one of the biggest mistakes you can make now. Why? According to a new study from Mastercard; Over 80% of Australian consumers say they’re actively striving to reduce their carbon footprint, 48% warn that they’d avoid shopping at […]

Personalised customer experience and personalisation were once a luxury reserved for large companies with big budgets and teams, but not anymore. Small businesses can go that extra mile for customers without compromising efficiency and their often already-stretched resources.  Hundreds of tools are now available to become an executive assistant for creating personalised experiences across all […]