Find out how you can untangle the mess called marketing and grow your business

4 Elements Mobile Customers Want from a Checkout Experience

When it comes to online retail, a successful operation is all about adapting to trends. Platforms, purchasing habits, customer engagement – all of these different elements are evolving rapidly, and being able to cater to these demographics effectively and quickly is crucial.

And the better the customer experience is, the more likely they are to come back.

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Conversion in the Age of Multiple Devices

We’ve all heard the ancient proverb “Use the right tool for the right job”. In the present day, recent studies have revealed that this proverb is reflected in the manner in which consumers use various devices to search for and make online purchases. StatCounter, a web analytics company, compared the popularity of searches among desktops, mobile phones, and tablet searches. Desktops came in at 45.53%, mobile phones 50.71%, and tablets came in third at 3.76%. Looking at the issue in sheer numbers, it would appear that mobile devices win the popularity contest by a nose. But that doesn’t tell the whole story.

While other studies reveal slightly different results, the consensus is that mobile devices enjoy a slight lead over desktops in general. However, there’s little doubt that mobile devices are driving more and more traffic. These numbers play a big role in where advertisers place their precious ad dollars. And this is where things get a little murky from a marketing perspective.

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Content Marketing is Like The Trojan Horse

Modern-day consumers are desensitised to advertising. From the sad soundtrack that tugs at your heartstrings to get you to donate money to a good cause… To the pulse-pounding cinematography that turns a car commercial into a miniature action movie… The audience has built up walls to resist these kinds of advertisements.

They know that whoever runs the ads is trying to sell them something, so they tune-out. They switch channels during a TV commercial break, they ignore pop-up ads online, and they let radio spots go in one ear and out the other.

Your customer base has built up walls against traditional marketing that can make getting them to listen, much less make a purchase seem almost impossible.

Until you bypass those walls, anyway. And that’s where content marketing comes in.

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Is Your Email Marketing Dead? Here’s How To Revive It

There was a time when email marketing was the hottest thing around. Everyone was just starting to use email, and companies were profiting off it by easily reaching their customers. However, as time has gone on, so too have the ways in which people use the Internet. While email is still popular, other methods of communication of become more prevalent, and as a result, email marketing has become less effective. 

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SEO Tips for Your Business

Marketing can be complicated. There are so many businesses competing for the attention of millions of people searching for information online. You need to find a way to stand out above your competition.

Search engine optimisation, otherwise known as SEO, can really help. It basically means that you are using the search engines to your advantage. Ignoring SEO can be a big mistake.

Unsure where to begin? Here are some SEO tips you can use for your business.

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Humanising Your Company Through Inbound Marketing Strategies

If there was a single way to define the attitude of the transition to inbound marketing, it would be one of humanisation. Before this very recent focus on the needs, interests, and thought processes of the customers, marketing was about grabbing attention and practically forcing action. Commercials yelled at you and telemarketers relentlessly called your personal numbers but once customers were ‘in the funnel’, they were handed a number and treated more like a package than a person.

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The Process Of SEO Is Always Evolving

Most business owners already know how important search engine optimisation and digital marketing strategies are in helping to achieve any level of success online. As we move forward with tech innovations and search engine updates, it will be more important than ever to consider how your websites are indexed on the web.

In the past, having search engines work as a marketing tool for promoting your business online was much simpler. You needed a website, and you needed to tell Google how to list your site. Times are changing.

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How SEO Influences Your Inbound Marketing Strategy

If you have anything to do with marketing, chances are you’ve heard of the terms “SEO” and “Inbound marketing”.

SEO, or Search Engine Optimisation, is all about making sure that your sites content aligns with the way people search and the way search engines find results.

Inbound marketing, however, is the method of drawing in clients by creating a frequent source of interesting content that will entice and engage potential customers. Combining these two concepts is so natural it’s almost silly to think of them as separate strategies, and we’re about to explain why.

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Marketing Tips For The Medical Field: 3 Ways To Grow Your Practice Fast!

Being an in-demand professional sounds like it would be easy… especially if you have a medical practice. After all, everyone will need your skills and services sooner or later. But why should they go to you? What do you offer that no one else does? How do you drum up demand for what you can do?

These are the age-old questions we’ve been asking as long as it’s been necessary to have a customer base. While there are no guarantees, there are a few answers that should help.

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Why You Should Perform Regular Website Text Reviews

There’s a lot of talk about the importance of voice, especially now that businesses are updating their content to match the needs of people using voice to text software. Consumers are also responding to their own computers using voice to text applications, so it’s vital for your website text to be optimised for these.

A common example is the Amazon Echo device, which provides a robot named Alexa to search the Internet for information. Whether you want to know the date a person was born or listen to a favourite song from the radio, Alexa has got you covered.

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