Tips

How Can I Use Customer Data to Grow My Business?

Marama Carmichael

Using customer data allows you to find more people interested in your product, shows you how to reach them and gives you tactics that will convince them to buy. As marketers, these insights help us develop Personalised Marketing Strategies that are designed to achieve the highest possible return for your business!

(more…)

Managing a Virtual Office? Let me tell you what it’s like.

Nikk Carmichael

I don’t want to brag but Oracle Tree was doing the whole “virtual office” thing long before Covid made it cool!

And while it might seem like everybody has gotten used to working from home now (and it’s old hat to talk about not wearing pants to meetings!) I thought you might like to hear what it’s been like to manage a virtual office from the very beginning. Read on…

(more…)

How can I make my content appear as a Google Snippet?

Dominique Macartney

If optimising content for Google is the cake of inbound marketing, then having it appear as a Google snippet is the cream on top! But how do you go about creating killer content that cuts through all the rest? Read on to find out about this major SERP opportunity.

(more…)

Which social media platform is right for my business?

Marama Carmichael

The world has moved online, and marketing is no exception. Businesses are engaging on online platforms daily to connect with their audiences from all over the world.

But with so many platforms out there, it’s hard to know where to focus your energy.

This guide will point you in the right direction to choose the platform and the strategy right for your business.

(more…)

5 Steps for Writing a Content Marketing Plan

Dominique Macartney

A business with an online presence knows that content is king. Without clear, concise content a business cannot reach the maximum amount of customers that they could be.

How does a business start with content marketing? The key is to create a content marketing plan. Here are the five steps to follow to create your company’s own content marketing plan.

(more…)

How to Get a Good ROI on Your Marketing Campaign

Marama Carmichael

When you’re putting good money into a marketing campaign, you expect a good ROI or return on investment. This is just good business sense for everything that you do.

When you hire a new person, you expect them to put in enough work to justify how much you pay them.

When you spend a lot of money on developing a product, you want the product to reflect that.

(more…)