Tips

5 Steps for Writing a Content Marketing Plan

Dominique Macartney

A business with an online presence knows that content is king. Without clear, concise content a business cannot reach the maximum amount of customers that they could be.

How does a business start with content marketing? The key is to create a content marketing plan. Here are the five steps to follow to create your company’s own content marketing plan.

(more…)

How to Get a Good ROI on Your Marketing Campaign

Marama Carmichael

When you’re putting good money into a marketing campaign, you expect a good ROI or return on investment. This is just good business sense for everything that you do.

When you hire a new person, you expect them to put in enough work to justify how much you pay them.

When you spend a lot of money on developing a product, you want the product to reflect that.

(more…)

101 Marketing Ideas for Your Business in 2020

Marama Carmichael

Starting a business and unsure where to start getting the word out and attracting customers? Or stuck in a marketing rut and need inspiration? 

Find the marketing solution that’s perfect for your business and brand in this comprehensive list of marketing ideas. (more…)

Digital versus Traditional Marketing

Dominique Macartney

Long ago brands relied on tried and true methods of marketing.

Everyone was restricted by the limitations of print (billboards, print ads), sight (commercials, movie theatre screens), and sound (radio).

Traditional marketing tactics were extremely expensive and measuring the success of a campaign could be tricky. The age of digital marketing has been upon us for some time, and everything has changed.

(more…)

This 9-Word Email Hack Guarantees Leads and Sales

Marama Carmichael

At this point in your business, you’ve probably already built an email list. You’ve successfully gotten people to sign up for your newsletter, now it’s time to focus on those subscribers and make sure you give them what they signed up for.

Unconverted leads are assets that most people are not paying enough attention to. We’ll help you turn those leads into loyal customers by teaching you something called the 9-word email.

(more…)

5 Tactics to Increase Word-of-Mouth Marketing for Your Brand

Marama Carmichael

The star-review culture has informed the business world under no uncertain terms that word-of-mouth advertising packs a real punch.

There are, in fact, few things more powerful than a recommendation from a trusted friend, colleague, or genuine blogger. If someone goes out of their way to recommend a brand or product to you without an affiliate link, you’re inclined to believe them, and so are your customers.

(more…)

3 Tips To Develop A Healthy Business Ecosystem

Marama Carmichael

When you run a small business, you can get pretty caught up in its day-to-day functioning. You’re so involved in solving the problem you’re having right this minute that maybe you’re not spending that much time thinking about the future.

(more…)

5 Ways To Keep Your Employees Productive In Covid-19 Pandemic

Marama Carmichael

Australia’s recent JobKeeper package is estimated to save six million jobs affected by the COVID-19 pandemic. Workers will be paid a flat rate of $1500 every fortnight by their employers to keep them afloat. This applies to all full-time and part-time employees, including casual workers who have continuously worked for their employers for at least a year. (more…)

4 Easy Tips to Build a Free Email List

Marama Carmichael

Any business could benefit from an email list. In fact, it is almost essential these days. You can stay in touch with your customers, on their terms. You won’t call and interrupt their dinner.

Instead, they will open your emails when they have a chance, even if it is when they are waiting to pick their children up from school. If they just skim through it, they can always return to it later when they have a few more minutes to devote to it.

(more…)

4 Tips to Understand Your Customers and Satisfy Their Needs

Marama Carmichael

Have you ever asked yourself about the surest way to improve service delivery? Well, there is no single answer to your quest, but the road to better service delivery begins with understanding your customers.

When you understand your customers, you can tailor your services to meet their unique needs. When you fulfill the needs of your customers, they come back. Hence, a happy customer is a win for your business.

(more…)

Archives