Growing Your Managerial Style Alongside Your Business
Marama Carmichael
Posted on: July 28, 2021
As a small business owner, you probably feel that you and your team are a pretty tight, close-knit group. You’re all aware of each other’s strengths and weaknesses, and you know how to work together efficiently. You probably even know everyone’s coffee order! But if you dream of scaling up, how do you plan to […]
How To Boost Your Website With an SEO-Friendly FAQ Page
Marama Carmichael
Posted on: July 21, 2021
A Frequently Asked Questions (FAQ) Page helps you answer your customer’s questions exactly where they ask them – online! It’s estimated that between 50-70% of your customer’s are making their buying decisions before they even speak to you. They’re finding the information they need on the internet – so you need to make every effort […]
The People Behind Oracle Tree – Even MORE Tales from Wee Waa
Nikk Carmichael
Posted on: July 14, 2021
How’s the gentrification of our rural towns? Are you as outraged about this as literally nobody else in the world? Same. Read more to find out what’s been going on in Wee Waa.
Recruiting The Right Way – with Sharon Vandermeer
Sharon Vandermeer
Posted on: July 7, 2021
Recruiting can be a challenge for any company – regardless of size. But for small businesses specifically, that may have limited resources at their disposal, recruiting the right way can be crucial to survival. Finding the right talent isn’t easy, and it takes a good recruiting strategy to find and hire quality candidates. We spoke with […]
Why Corporate Social Responsibility Is Important For Your Brand
Marama Carmichael
Posted on: June 29, 2021
You started your company because you are good at what you do – maybe even the best! You saw a financial opportunity to capitalise on that. As you progress down the Small Business growth pathway, chasing the dollar can’t remain your only objective.  Businesses, both big and small, can have huge impacts on the environment, […]
Brand Archetypes — How and Why They Work
Marama Carmichael
Posted on: June 23, 2021
Unless you want to spend your days competing on price alone, you need to connect with your audience on a deeper level. To do this, your brand needs a real human personality with a real, human voice. You need to curate a brand archetype that can engage with your customers on a deeper, emotional level. […]
How To Scale Your Small Business Without Becoming A Full-Time People Manager
Nikk Carmichael
Posted on: June 16, 2021
Most small business owners dream about growing their company to a point where it will ultimately run itself. An autonomous organisation that makes good on returns without you having to micromanage every single detail? Sounds perfect. But these type of organisations don’t just build themselves. So how can you scale your small business without becoming […]
Using Automation to Nurture B2B Customers
Venetia Hillary
Posted on: June 9, 2021
Nurturing customer relationships isn’t just for Business to Customer (B2C) companies where each customer is an individual. In Business to Business (B2B) industries, keeping your customers engaged and invested in your partnership with them is just as important – perhaps even more! Using automation to nurture B2B customers could be the key to you success.
How To Manage Key Person Risk Within Your Business
Nikk Carmichael
Posted on: June 2, 2021
As a small business owner, you likely spend a lot of time thinking about your company’s future. From product or service development, all the way to identifying growth pathways – that big picture thinking is what being in business is all about! But how much time do you spend planning for negative scenarios, like losing […]
Using Google My Business To Get More Customers
Marama Carmichael
Posted on: May 26, 2021
If your customer looks online for you, what do they see? Do they need to go searching for your contact details? Or to read a review? If they do, chances are you’ll end up losing them to the competition. A Google My Business account allows all of your information to show up in the search […]
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