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The digital marketing environment is constantly challenging and changing. The consumer base is still saturated, and it is difficult to determine what 2022 may bring to the digital marketing scene. However, specific trends will likely predominate next year as there is a decisive shift to include them in helping to reduce customer demands. Here are […]

Data privacy is a relatively new concept in digital marketing, but it is quickly gaining traction. Customer protection and good stewardship have been brought to the forefront with recent breaches and misuse of information. What can you do as a digital marketer? Your job as a digital marketing consultant and professional no longer merely entails […]

87% of consumers start researching products they are interested in online. If you are already creating content, you are on the right track. Great content can help you inform potential clients of your products. It will spread brand awareness, position you as an authority in your industry, and help you create lead nurturing assets. However, […]

Social media continues to define how we consume information. Short-form videos offer a way many people, especially the younger generation, consume information today. They are drawn to short-form videos more than long-form videos, and this trend is showing no sign of slowing down any time soon. It is slowly becoming a permanent fixture in how […]

Apple released their newest iOS 15 update during September this year. Then a couple smaller point releases of iOS 15.0.1 and iOS 15.0.2 updates, which fixed some bugs with the initial release and added some security features. Overall, the update has very cool features, including new features in Facetime, Safari improvements, Focus modes, and so […]

So what’s the secret to gaming the Facebook algorithm? Well, there’s one simple answer. Engagement, engagement, and more engagement. You see, Facebook’s aim is to deliver relevant content to its users! This way, they’ll stay on the app longer and log on more often. That’s because they’re consuming content that they’re interested in and enjoy. […]

No doubt you’ve faced some challenging situations that have required you to make some tough decisions in your business. You have, at some point, faced dilemmas like, “what if I make this choice? What impact will it have on the ?” Sometimes, those decisions directly impact your reputation, branding, and customer/employee relations. What you’ll constantly […]

Google Voice Search is the wave of the future. We know that people won’t stop typing for research any time soon, but more casual queries are consistently moving into the ‘smart home’ realm. When debating over the dinner table, a quick voice search through the smart home can resolve an issue far faster than online […]

Running a small business no longer means settling for “low-tech” solutions. With the software, online services, and tools available to businesses of any size and budget today, technology is in fact, the smartest solution to many small business limitations. The thing about small businesses, is that your team size is small. You don’t have as […]

Once you’ve written a blog, it seems like people will just come and read it. However, that’s not often the case. You have to work to grow your blog! One good way to do this, is by incorporating social media into your marketing campaign. Here are some ways that you can use social media to […]