People buy from businesses they know, trust, respect and believe they can work with. They choose products and services to help their own business in some way.
It might be to do with lowering costs, improving efficiencies, growing market share, maximising profit, etc. The results those businesses get must be greater than the cost and effort of buying and using the products or services.
Your “brandmark” is the face of your company and the centre of your brand design. It represents your founder, product, services, and team all at once.
It dominates your website, is used as the icon for your mobile app, and is stamped on anything you provide. When customers enjoy and become committed to your brand, they begin to associate themselves with it as clients under one brandmark.
Having an inbound marketing plan for your business is a sure way to build a strong customer base and keep the stream of new prospects flowing. Let’s break down the inbound marketing strategy into three main components: Creating buyer personas, developing your content plan, and publishing your content. (more…)
If there was a single way to define the attitude of the transition to inbound marketing, it would be one of humanisation. Before this very recent focus on the needs, interests, and thought processes of the customers, marketing was about grabbing attention and practically forcing action. Commercials yelled at you and telemarketers relentlessly called your personal numbers but once customers were ‘in the funnel’, they were handed a number and treated more like a package than a person.
The internet, as a tool for business, has limitless possibilities. Companies are appearing online every day. However, while maintaining an online footprint is more important than ever, sustaining it is often easier said than done. This is especially true if you are a small business with a shoestring marketing budget or a startup with limited capital.
It can seem like the large corporations have all the advantages and limitless resources. Small companies and startups not only have an issue with humble marketing budgets, but they also have restrictions in personnel, time, and other resources. Regardless, there are many digital marketing strategies that one can use without breaking the bank.
Building your email list is the lifeline to your business. Leads that are properly cultivated and nurtured through your email marketing result in revenue, repeat business, and brand loyalty. The more qualified leads coming into your sales funnel, the better chances you’ll create for converting them into buying customers.
The good news is, there are a plethora of ways for generating leads in your digital marketing strategy. Leveraging a variety of techniques increase opportunities for conversions while appealing to different platforms and markets.
Here are five strong ways to grow your email subscribers and amplify your marketing efforts.
Nowadays, all companies have separate departments for various things—accounting, marketing, sales, HR, administration etc. Within these departments as well, there is a division of labour. A marketing department may consist of people engaged in different tasks like branding, content-writing, video production etc. Even when internet marketing is outsourced to an agency, it’s possible to hire someone just to do something specific rather than coming up with an integrated solution.
However, it’s a good idea to keep in mind that these distinctions between various marketing tasks aren’t necessary. In fact, they may not always be a good idea. If you hire one person to do your content writing and another to do your branding, there’s going to be a clash between the two. You’re not presenting your customer with a unified company image and your marketing strategy can appear disjointed.
Facebook is the world’s largest social media network with a whopping 66% of adults logging in daily. Honing your Facebook marketing will yield amazing returns for your small business including increased visibility, fresh leads, sales, and repeat business.
With many consumers using Facebook as a source of information and a way to connect with brands, establishing a strong presence on this network will create new opportunities that can ultimately improve your bottom-line.
If you’re looking for better ways to promote your small business or want to amplify your current Facebook strategy, here are five profound yet quick tips to achieving this goal.
Online content comes in many forms – social media, ad copy and website copy are a few. In this blog, we’ll suggest and describe six kinds of content you should have on your website.
Let’s start with one that you might not have — customer reviews. Although many businesses view these as a nice add-on, they might be the most important type of content on your site.
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Creating a strong call-to-action is the main factor that will determine your overall conversion rate. A call-to-action is what tells people who view your landing page, ad, email or website what you want them to do. Here are some tips on creating call-to-actions that work.
Be clear and blunt about what you want people to do. Use actionable words such as buy now, shop now, download your free report, call us, etc. Saying something like “Your free report is ready” won’t bring in nearly as many conversions as a clear call-to-action such as Download now.
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