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Promotional Giveaways are STILL an Effective Marketing Strategy!
Venetia Hillary
Posted on: March 22, 2023
A promotional giveaway is as old as the art of marketing. As far back as shops have sought customers, the occasional free gift has earned more than a little new interest and return patronage. Treat shops distribute tasters outside the store to lure customers inside and hotels give away free weekend getaways to inspire new […]
Check These Green and Red Flags Before Choosing A Marketing Agency
Marama Carmichael
Posted on: March 8, 2023
Australia’s digital marketing industry is ever-growing, recording a market size of $16.2bn or a growth rate of 13.5% in 2023. This high growth means many players continue to enter the market – as many as 9,336 agencies as of 2023. But the big question is, do all these agencies have what it takes to deliver […]
Why user-generated content can be a game changer!
Jennaya Dyet
Posted on: March 1, 2023
Marketers must adopt a more data-driven and customer-centric marketing approach to stay competitive in a fast-paced marketplace. This involves encouraging customers to communicate what they want in a product or service. User-generated content has become an increasingly popular tool brands use to engage with their potential customers. Let’s explore more user-generated content to know how […]
The Ultimate Guide to Leveraging Twitter for Your Small Business
Venetia Hillary
Posted on: February 22, 2023
If you’re a small business owner in Australia, Twitter can be an invaluable resource when it comes to getting the word out about your products and services. With more than 330 million monthly active users globally and 5.8 million in Australia, tapping into this popular social platform can help put your company on the map – […]
9 Strategies to Make the Shift from Working ‘In’ Your Business to Working ‘On’ Your Business
Marama Carmichael
Posted on: February 15, 2023
Small business owners face a unique challenge: to do both “on” and “in” their business. Working “on” the business involves high-level decision-making, strategy, and planning. Working “in” the business means managing day-to-day administrative duties and paperwork. Unfortunately, many small biz owners fall into the trap of getting bogged down in the business’s everyday operations and […]
Fostering Brand Community: Crafting Your Founder’s Story
Marama Carmichael
Posted on: January 25, 2023
As a small business owner, you know that it’s important to foster a sense of community among your customers. And one of the best ways to do that is by introducing them to the story behind your business. Sharing your story helps create a personal connection with your customers, and it makes them feel like […]
Niche Marketing: How to Effectively Reach Your Target Audience
Venetia Hillary
Posted on: January 18, 2023
Most small business owners think that in order to be successful, they need to appeal to and appease the entire market. But this is not only difficult, but it’s also unnecessary. By focusing on niche marketing strategies instead, you can hone your efforts and reach your target audience more effectively. In this guide, we’ll go […]
A 7-Step Guide to Influencer Marketing for Small Business Owners
Jennaya Dyet
Posted on: November 9, 2022
Did you know? On average, businesses that leverage influencer marketing earn over $5 for every $1 spent. Mind-blowing, right? But you know what’s even crazier? An astonishing 61% of customers trust influencer recommendations compared to 38% who trust branded social media content. Yet, most small business owners are often afraid to implement influencer marketing, citing […]
Tips to Make the Most of LinkedIn for You and Your Business
Venetia Hillary
Posted on: September 14, 2022
LinkedIn has a global membership of over 830 million users, making it a renowned robust networking platform. It allows you to connect with professionals in your industry, find new employees and jobs, and share your ideas with like-minded people. However, if you’re not using LinkedIn effectively, you’ll miss opportunities crucial to your personal and business […]
Top 5 Most Valuable Marketing Skills
Venetia Hillary
Posted on: August 17, 2022
Marketing is one of the most important aspects of owning a successful business. It’s not enough to have an idea or be a good accountant; you have to be able to sell your product or service too. Luckily, there are many skills that can assist you with this task. What is Marketing Marketing is the […]
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