How To Build The Perfect Customer Avatar
Marama Carmichael
Posted on: February 16, 2021
Successful marketing is all about getting the right message, in front of the right person, at the right time. And the first step when planning out a marketing strategy needs to be deciding on who you will be marketing too. It might sound obvious to some, but unless you clearly define who your target customer […]
5 Steps for Writing a Content Marketing Plan
Dominique Macartney
Posted on: August 28, 2020
A business with an online presence knows that content is king. Without clear, concise content a business cannot reach the maximum amount of customers that they could be. How does a business start with content marketing? The key is to create a content marketing plan. Here are the five steps to follow to create your […]
How to Get a Good ROI on Your Marketing Campaign
Marama Carmichael
Posted on: August 21, 2020
When you’re putting good money into a marketing campaign, you expect a good ROI or return on investment. This is just good business sense for everything that you do. When you hire a new person, you expect them to put in enough work to justify how much you pay them. When you spend a lot […]
Digital versus Traditional Marketing
Dominique Macartney
Posted on: July 31, 2020
Long ago brands relied on tried and true methods of marketing. Everyone was restricted by the limitations of print (billboards, print ads), sight (commercials, movie theatre screens), and sound (radio). Traditional marketing tactics were extremely expensive and measuring the success of a campaign could be tricky. The age of digital marketing has been upon us […]
Apply Hub and Spoke Marketing to Grow Your Business
Marama Carmichael
Posted on: July 10, 2020
People buy from businesses they know, trust, respect and believe they can work with. They choose products and services to help their own business in some way. It might be to do with lowering costs, improving efficiencies, growing market share, maximising profit, etc. The results those businesses get must be greater than the cost and […]
How to Appeal to a Broader Audience with Exceptional Branding
Dominique Macartney
Posted on: March 27, 2020
Your “brandmark” is the face of your company and the centre of your brand design. It represents your founder, product, services, and team all at once. It dominates your website, is used as the icon for your mobile app, and is stamped on anything you provide. When customers enjoy and become committed to your brand, […]
Developing Your Inbound Marketing Plan
Marama Carmichael
Posted on: November 7, 2018
Having an inbound marketing plan for your business is a sure way to build a strong customer base and keep the stream of new prospects flowing. Let’s break down the inbound marketing strategy into three main components: Creating buyer personas, developing your content plan, and publishing your content.
Humanising Your Company Through Inbound Marketing Strategies
Marama Carmichael
Posted on: October 3, 2018
If there was a single way to define the attitude of the transition to inbound marketing, it would be one of humanisation. Before this very recent focus on the needs, interests, and thought processes of the customers, marketing was about grabbing attention and practically forcing action. Commercials yelled at you and telemarketers relentlessly called your […]
Discover Digital Marketing Ideas for Shoestring Budgets
Marama Carmichael
Posted on: August 29, 2017
The internet, as a tool for business, has limitless possibilities. Companies are appearing online every day. However, while maintaining an online footprint is more important than ever, sustaining it is often easier said than done. This is especially true if you are a small business with a shoestring marketing budget or a startup with limited […]
5 Strong Ways to Generating Leads in Your Digital Marketing
Marama Carmichael
Posted on: August 15, 2017
Building your email list is the lifeline to your business. Leads that are properly cultivated and nurtured through your email marketing result in revenue, repeat business, and brand loyalty. The more qualified leads coming into your sales funnel, the better chances you’ll create for converting them into buying customers. The good news is, there are […]
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