Find out how you can untangle the mess called marketing and grow your business

4 Digital Marketing Elements Your Business Needs

Dominique Macartney

For many businesses today, digital marketing is a key element of an overall marketing strategy, whether the business is working on a local or an international level.

The key to finding the right digital marketing elements to add to your overall marketing strategy will depend on:

  • what you know about your target audience
  • and how they spend their time online

No matter what your target audience looks like, you can still reach potential customers anywhere with these four digital marketing elements.  (more…)

Don’t Make These SEO Mistakes

Marama Carmichael

Yes, SEO is a necessary part of any business’s strategy if you want to rank in the search engine results page (SERPs). But there are certain SEO tactics that can actually harm your website and lower your ranking.

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3 Tips To Develop A Healthy Business Ecosystem

Marama Carmichael

When you run a small business, you can get pretty caught up in its day-to-day functioning. You’re so involved in solving the problem you’re having right this minute that maybe you’re not spending that much time thinking about the future.

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3 Reasons To Have A Copywriter Do Your Content Marketing

Dominique Macartney

The basic idea behind content marketing is simple.

You create a piece of content that gets your audience’s attention, and sort of soft sells you, your brand, and your products to the audience. For example, if you ran an online storefront that sold gardening supplies, then running a blog full of tips and tricks for everything from vegetables to flowers would pull people in, and put them within easy buying range.

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4 Costly SEO Mistakes to Avoid in 2020

Marama Carmichael

Every business wants to appear first in search results. However, very few businesses know how to do it. Search Engine Optimisation (SEO) is a massive industry that is worth more than 80 billion, according to Forbes.

To get yourself to the first page for your target keyword, you need a good strategy that is flexible enough to incorporate changes in the future. If you are not getting the results you want, have a look at these costly SEO mistakes and see if you are committing them. (more…)

5 Ways To Keep Your Employees Productive In Covid-19 Pandemic

Marama Carmichael

Australia’s recent JobKeeper package is estimated to save six million jobs affected by the COVID-19 pandemic. Workers will be paid a flat rate of $1500 every fortnight by their employers to keep them afloat. This applies to all full-time and part-time employees, including casual workers who have continuously worked for their employers for at least a year. (more…)

4 Easy Tips to Build a Free Email List

Marama Carmichael

Any business could benefit from an email list. In fact, it is almost essential these days. You can stay in touch with your customers, on their terms. You won’t call and interrupt their dinner.

Instead, they will open your emails when they have a chance, even if it is when they are waiting to pick their children up from school. If they just skim through it, they can always return to it later when they have a few more minutes to devote to it.

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4 Smart Social Media Marketing Strategies to Help Your Business Grow

Marama Carmichael

 

If you own a small business, you know you need to meet your customers and prospective customers where they are. And increasingly, where they are is on social media sites like Facebook, Twitter, LinkedIn, YouTube and Instagram.

That’s especially true in Australia, where more than 60% of the population, about 18 million Aussies in total, are active monthly users on Facebook.  The same number are on YouTube, with more than 9 million sharing photos on Instagram, and more than 5 million on both Twitter and LinkedIn.

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4 Tips to Understand Your Customers and Satisfy Their Needs

Marama Carmichael

Have you ever asked yourself about the surest way to improve service delivery? Well, there is no single answer to your quest, but the road to better service delivery begins with understanding your customers.

When you understand your customers, you can tailor your services to meet their unique needs. When you fulfill the needs of your customers, they come back. Hence, a happy customer is a win for your business.

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How to Appeal to a Broader Audience with Exceptional Branding

Dominique Macartney

Your “brandmark” is the face of your company and the centre of your brand design. It represents your founder, product, services, and team all at once.

It dominates your website, is used as the icon for your mobile app, and is stamped on anything you provide. When customers enjoy and become committed to your brand, they begin to associate themselves with it as clients under one brandmark.

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