Find out how you can untangle the mess called marketing and grow your business

Top 5 Reasons Why Local SEO Is Important to Your Business

Dominique Macartney

A study conducted by Hubspot discovered that 72% of people who conducted a local search ended up visiting a store within five miles. What’s more interesting is that 97% of people learn about a local business through the information they find online.

If you run a local store, or your business has a brick-and-mortar location, you are letting lots of opportunities pass you by if you don’t have an online presence. In fact, local SEO (Search Engine Optimisation) should be at the core of your online marketing strategies.

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Which social media platform is right for my business?

Marama Carmichael

The world has moved online, and marketing is no exception. Businesses are engaging on online platforms daily to connect with their audiences from all over the world.

But with so many platforms out there, it’s hard to know where to focus your energy.

This guide will point you in the right direction to choose the platform and the strategy right for your business.

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What Is A Google Penalty, And How Can Your Business Recover from One?

Marama Carmichael

OK, honesty counts. And here’s the question: ever click “I Agree” to one of those terms of service agreements on the Internet?

You did, right?  Don’t worry, you’re not the only one.  More than 90% of people agree to avoid reading some massive legal document which, even if they took the time to read it, they probably wouldn’t understand.

 

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3 Awesome Tips To Find New Clients Online

Dominique Macartney

Every business needs a steady stream of clients to stay successful. That is why your brand needs to know where your target audience looks for entertainment, information and engages with others in their community.

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What Are The Differences Between CRM And Marketing Automation?

Marama Carmichael

If you work in sales and marketing, it’s safe to assume that you’ve encountered the terms customer relationship management (CRM) and marketing automation software. It’s also safe to assume that you’re not entirely sure how they’re different from each other. Well, you’re not alone.

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5 Steps for Writing a Content Marketing Plan

Dominique Macartney

A business with an online presence knows that content is king. Without clear, concise content a business cannot reach the maximum amount of customers that they could be.

How does a business start with content marketing? The key is to create a content marketing plan. Here are the five steps to follow to create your company’s own content marketing plan.

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How to Get a Good ROI on Your Marketing Campaign

Marama Carmichael

When you’re putting good money into a marketing campaign, you expect a good ROI or return on investment. This is just good business sense for everything that you do.

When you hire a new person, you expect them to put in enough work to justify how much you pay them.

When you spend a lot of money on developing a product, you want the product to reflect that.

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101 Marketing Ideas for Your Business in 2020

Marama Carmichael

Starting a business and unsure where to start getting the word out and attracting customers? Or stuck in a marketing rut and need inspiration? 

Find the marketing solution that’s perfect for your business and brand in this comprehensive list of marketing ideas. (more…)

Digital versus Traditional Marketing

Dominique Macartney

Long ago brands relied on tried and true methods of marketing.

Everyone was restricted by the limitations of print (billboards, print ads), sight (commercials, movie theatre screens), and sound (radio).

Traditional marketing tactics were extremely expensive and measuring the success of a campaign could be tricky. The age of digital marketing has been upon us for some time, and everything has changed.

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This 9-Word Email Hack Guarantees Leads and Sales

Marama Carmichael

At this point in your business, you’ve probably already built an email list. You’ve successfully gotten people to sign up for your newsletter, now it’s time to focus on those subscribers and make sure you give them what they signed up for.

Unconverted leads are assets that most people are not paying enough attention to. We’ll help you turn those leads into loyal customers by teaching you something called the 9-word email.

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