Posted On 22 Jun 2022
Marama Carmichael

You’ve finally launched your dream business, and you’re looking to get the word out about it. Or perhaps you want to expand your scope and establish yourself as a thought leader in your industry. Whatever your goal is, networking is one of the most effective ways to achieve it. But if you don’t do it right, all that hard work could go down the drain.

So what does it take to develop strategic professional and social contacts that are beneficial to your business? This short yet comprehensive blog digs deeper into the top 10 tips to network better. But first, what is networking, and why should I care?

What is Networking?

Networking is “the act of establishing relationships with people who share common goals and interests.” It’s not just about making friends; it’s about building mutually beneficial relationships that benefit both parties.

Why Should I Care About Networking?

Networking is an essential part of any successful business. The more connections you make, the greater your chances of success. With up to 85% of positions filled through networking, there’s no doubt that this strategy works!

The benefits of networking include:

  • Building Relationships – When you meet new people, they may become customers, clients, colleagues, or mentors. And when you build relationships, you’ll have access to their knowledge, experience, and expertise.
  • Getting Referrals – If someone recommends you to others, you’ll likely receive referrals. These referrals can lead to new opportunities and revenue streams.
  • Being Seen as an Expert – Networking allows you to showcase your skills and gain recognition as an expert in your field.
  • Making Friends – Whether you like it or not, we all need human contact in our lives. So by meeting new people and having meaningful conversations, you’ll find that you enjoy being around other people.
  • Finding New Clients – You’ll increase your client base by getting referrals from people you know.
  • Increasing Your Brand Awareness – People often choose businesses based on recommendations from friends and family. Therefore, networking helps you connect with potential buyers before they hear about you.

10 Quick Strategies to Network Better

Here’s a list of our top 10 networking tips for success:

  • Be Prepared

Be prepared for every conversation. Have some questions ready to ask, a few