Starting a business and unsure where to start getting the word out and attracting customers? Or stuck in a marketing rut and need inspiration?
Find the marketing solution that’s perfect for your business and brand in this comprehensive list of marketing ideas. (more…)
For many businesses today, digital marketing is a key element of an overall marketing strategy, whether the business is working on a local or an international level.
The key to finding the right digital marketing elements to add to your overall marketing strategy will depend on:
No matter what your target audience looks like, you can still reach potential customers anywhere with these four digital marketing elements. (more…)
The basic idea behind content marketing is simple.
You create a piece of content that gets your audience’s attention, and sort of soft sells you, your brand, and your products to the audience. For example, if you ran an online storefront that sold gardening supplies, then running a blog full of tips and tricks for everything from vegetables to flowers would pull people in, and put them within easy buying range.
Writing is hard.
I’m sure you’re well acquainted with the woes of creating and publishing blog posts. You’ll think of a great idea, get to your computer, and open a word document ready to type— but no words come out.
Your idea was great; but no matter how hard you try, you can’t seem to organise your thoughts on paper. And every 10 minutes, you think,
“Where was I going with this again?”
Content marketing is one of the most powerful marketing tools available today.
I’m sure you’ve already come to that conclusion. When you look around, you’ll see no shortage of businesses killing it with content. But despite your knowledge of its potential, one still question remains in your head:
“How the heck do I unlock it?”
As a busy business owner, you probably feel like you can’t put anything else on your plate. However, if you are not marketing your business, it won’t continue to grow and prosper.
Unfortunately, most business owners only market their business when it is slow. Then, things pick up and they don’t have the time to continue to advertise their business. This leads back to slow times. The cycle continues.
Because of this, you should be finding ways to market your business every day. One really good way to grow your business is by blogging. Here are some reasons why you should start blogging for your business. (more…)
In today’s marketing world attracting the attention of new customers can be challenging.
This is especially true if your traditional marketing channels are television and radio or print marketing. While these channels aren’t going away, with more people turning to streaming for their entertainment, your marketing needs to be even more strategic than before.
Are good blog posts like drugs? Well, we’ve all experienced this before:
An interesting headline will catch our eye, and we can’t help but click. The content immediately hooks us in and keeps us there for the whole journey. And when it’s over, we see another post on the sidebar with a great headline – and the whole thing starts over again.
5 hours go by in a snap. And after the ride, we’re left thinking: “How in the heck did they just do that to me?”
Some businesses have mastered the art of the “addicting” blog post. No matter what the content is about, no matter how long, we can’t help but read the entire thing through twice. We’re hooked — they’re like the drug dealers of killer content.
But how do they do it?
So, you’ve decided you’re going to add a blog to your business. You’ve researched it, and you know that one of the best ways to increase your interaction with potential customers is to continually add content to your site. A blog is the best way to do that.
If you have a business, you need to have a blog. Not only will it help to drive more traffic to your website (leading to more sales), but your customers will get to know you better and therefore will learn to trust you, compelling them want to do business with you.
However, as is the case with most business owners, you may not feel like you have the time to devote to a blog. For this reason, you may want to hire a blogger or writer to do it for you.
Here are some benefits of hiring a blogger for your blog.
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The basic idea behind content marketing is simple.
You create a piece of content that gets your audience's attention, and sort of soft sells you, your brand, and your products to the audience. For ...