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Promotional Giveaways are STILL an Effective Marketing Strategy!
Venetia Hillary
Posted on: March 22, 2023
A promotional giveaway is as old as the art of marketing. As far back as shops have sought customers, the occasional free gift has earned more than a little new interest and return patronage. Treat shops distribute tasters outside the store to lure customers inside and hotels give away free weekend getaways to inspire new […]
The risks and rewards for creators in an AI future 
Marama Carmichael
Posted on: March 15, 2023
Over the past ten years, we have embraced Siri, Tesla Autopilot, Grammarly, Amazon Alexa, and Google Assistant. With the emergence of even more AI content creation tech, ChatGPT in particular, the conversation is running hot across digital marketing, design, writing, psychology, education and tech, discussing what it means for the future of creativity, information and, […]
Check These Green and Red Flags Before Choosing A Marketing Agency
Marama Carmichael
Posted on: March 8, 2023
Australia’s digital marketing industry is ever-growing, recording a market size of $16.2bn or a growth rate of 13.5% in 2023. This high growth means many players continue to enter the market – as many as 9,336 agencies as of 2023. But the big question is, do all these agencies have what it takes to deliver […]
Why user-generated content can be a game changer!
Jennaya Dyet
Posted on: March 1, 2023
Marketers must adopt a more data-driven and customer-centric marketing approach to stay competitive in a fast-paced marketplace. This involves encouraging customers to communicate what they want in a product or service. User-generated content has become an increasingly popular tool brands use to engage with their potential customers. Let’s explore more user-generated content to know how […]
The Ultimate Guide to Leveraging Twitter for Your Small Business
Venetia Hillary
Posted on: February 22, 2023
If you’re a small business owner in Australia, Twitter can be an invaluable resource when it comes to getting the word out about your products and services. With more than 330 million monthly active users globally and 5.8 million in Australia, tapping into this popular social platform can help put your company on the map – […]
9 Strategies to Make the Shift from Working ‘In’ Your Business to Working ‘On’ Your Business
Marama Carmichael
Posted on: February 15, 2023
Small business owners face a unique challenge: to do both “on” and “in” their business. Working “on” the business involves high-level decision-making, strategy, and planning. Working “in” the business means managing day-to-day administrative duties and paperwork. Unfortunately, many small biz owners fall into the trap of getting bogged down in the business’s everyday operations and […]
Why Brand Voice Matters and Tips on How to Develop It
Venetia Hillary
Posted on: February 8, 2023
As a small business owner in Australia, you must understand the importance of developing your brand voice. Having an intentional and unified tone will help differentiate your business from competitors, create consistency across platforms and build customer trust. From reflecting your values to connecting with customers emotionally, setting a distinct voice for your brand is […]
Walking the Buyer’s Journey Alongside Your Customers
Venetia Hillary
Posted on: February 1, 2023
One significant mistake businesses sometimes make is the belief that the buyer’s journey is a one-time event. In reality, it’s an ongoing process that customers go through multiple times while they interact with your business. And, it’s not something your customers do on their own, either. Your company plays a vital role in guiding them […]
Fostering Brand Community: Crafting Your Founder’s Story
Marama Carmichael
Posted on: January 25, 2023
As a small business owner, you know that it’s important to foster a sense of community among your customers. And one of the best ways to do that is by introducing them to the story behind your business. Sharing your story helps create a personal connection with your customers, and it makes them feel like […]
Niche Marketing: How to Effectively Reach Your Target Audience
Venetia Hillary
Posted on: January 18, 2023
Most small business owners think that in order to be successful, they need to appeal to and appease the entire market. But this is not only difficult, but it’s also unnecessary. By focusing on niche marketing strategies instead, you can hone your efforts and reach your target audience more effectively. In this guide, we’ll go […]
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