In today’s marketing world attracting the attention of new customers can be challenging.
This is especially true if your traditional marketing channels are television and radio or print marketing. While these channels aren’t going away, with more people turning to streaming for their entertainment, your marketing needs to be even more strategic than before.
Are good blog posts like drugs? Well, we’ve all experienced this before:
An interesting headline will catch our eye, and we can’t help but click. The content immediately hooks us in and keeps us there for the whole journey. And when it’s over, we see another post on the sidebar with a great headline – and the whole thing starts over again.
5 hours go by in a snap. And after the ride, we’re left thinking: “How in the heck did they just do that to me?”
Some businesses have mastered the art of the “addicting” blog post. No matter what the content is about, no matter how long, we can’t help but read the entire thing through twice. We’re hooked — they’re like the drug dealers of killer content.
But how do they do it?
So, you’ve decided you’re going to add a blog to your business. You’ve researched it, and you know that one of the best ways to increase your interaction with potential customers is to continually add content to your site. A blog is the best way to do that.
If you have a business, you need to have a blog. Not only will it help to drive more traffic to your website (leading to more sales), but your customers will get to know you better and therefore will learn to trust you, compelling them want to do business with you.
However, as is the case with most business owners, you may not feel like you have the time to devote to a blog. For this reason, you may want to hire a blogger or writer to do it for you.
Here are some benefits of hiring a blogger for your blog.
Modern-day consumers are desensitised to advertising. From the sad soundtrack that tugs at your heartstrings to get you to donate money to a good cause… To the pulse-pounding cinematography that turns a car commercial into a miniature action movie… The audience has built up walls to resist these kinds of advertisements.
They know that whoever runs the ads is trying to sell them something, so they tune-out. They switch channels during a TV commercial break, they ignore pop-up ads online, and they let radio spots go in one ear and out the other.
Your customer base has built up walls against traditional marketing that can make getting them to listen, much less make a purchase seem almost impossible.
Until you bypass those walls, anyway. And that’s where content marketing comes in.
First off, what is a featured snippet? A featured snippet is what Google decides is the best complete answer to a question. It’s that little bit of information from a relevant website that appears first after a Google search below the ads and often above other related questions. It is also called an “answer box” because it usually answers a precise question that you searched for right away. Clicking on a featured snippet will take you to the main website so that you get more information.
When we write blog posts, we want them to turn out perfect the first time around. We wish we could produce great articles right out of our stream of consciousness. We wish it could be effortless.
Social media is the wave of the future, and any business looking to reach an audience and make money has at least a few social media profiles. However, while it is possible to reach a massive audience via social media sites, it isn’t easy. A business has to say all the right things, do all the right things, and even then it needs a lot of luck to take-off. But, while social media marketing success is hard, it’s a great deal harder if you shoot yourself in the foot. Which is why you should avoid the following mistakes. (more…)
Facebook marketers are continually looking for the best post configuration formula to get the most clicks, and one has been found. When comparing posting content with links, content without links, and links without content, it was found that linking without content was by far the most successful. Provided, of course, that your link automatically loads an image with an engaging title for whatever (blog article or news story) you are linking to.
Marketing can be complicated. There are so many businesses competing for the attention of millions of people searching for information online. You need to find a way to stand out above your competition.
Search engine optimisation, otherwise known as SEO, can really help. It basically means that you are using the search engines to your advantage. Ignoring SEO can be a big mistake.
Unsure where to begin? Here are some SEO tips you can use for your business.
