What Is A Google Penalty, And How Can Your Business Recover from One?

Marama Carmichael

OK, honesty counts. And here’s the question: ever click “I Agree” to one of those terms of service agreements on the Internet?

You did, right?  Don’t worry, you’re not the only one.  More than 90% of people agree to avoid reading some massive legal document which, even if they took the time to read it, they probably wouldn’t understand.



101 Marketing Ideas for Your Business in 2020

Marama Carmichael

Starting a business and unsure where to start getting the word out and attracting customers? Or stuck in a marketing rut and need inspiration? 

Find the marketing solution that’s perfect for your business and brand in this comprehensive list of marketing ideas. (more…)

4 Digital Marketing Elements Your Business Needs

Dominique Macartney

For many businesses today, digital marketing is a key element of an overall marketing strategy, whether the business is working on a local or an international level.

The key to finding the right digital marketing elements to add to your overall marketing strategy will depend on:

  • what you know about your target audience
  • and how they spend their time online

No matter what your target audience looks like, you can still reach potential customers anywhere with these four digital marketing elements.  (more…)

3 Reasons To Have A Copywriter Do Your Content Marketing

Dominique Macartney

The basic idea behind content marketing is simple.

You create a piece of content that gets your audience’s attention, and sort of soft sells you, your brand, and your products to the audience. For example, if you ran an online storefront that sold gardening supplies, then running a blog full of tips and tricks for everything from vegetables to flowers would pull people in, and put them within easy buying range.


The 12 Steps to Writing Killer Small Business Blog Posts That Boost Your SEO Rankings

Marama Carmichael

Writing is hard.

I’m sure you’re well acquainted with the woes of creating and publishing blog posts. You’ll think of a great idea, get to your computer, and open a word document ready to type— but no words come out.

Your idea was great; but no matter how hard you try, you can’t seem to organise your thoughts on paper. And every 10 minutes, you think,

“Where was I going with this again?”


The 6 Keys to Content Marketing Success

Dominique Macartney

Content marketing is one of the most powerful marketing tools available today.

I’m sure you’ve already come to that conclusion. When you look around, you’ll see no shortage of businesses killing it with content. But despite your knowledge of its potential, one still question remains in your head:

“How the heck do I unlock it?”


Why Your Business Needs a Blog

Dominique Macartney

As a busy business owner, you probably feel like you can’t put anything else on your plate. However, if you are not marketing your business, it won’t continue to grow and prosper.

Unfortunately, most business owners only market their business when it is slow. Then, things pick up and they don’t have the time to continue to advertise their business. This leads back to slow times. The cycle continues.

Because of this, you should be finding ways to market your business every day. One really good way to grow your business is by blogging. Here are some reasons why you should start blogging for your business. (more…)

8 Ways to Present Yourself to New Prospects

Dominique Macartney

In today’s marketing world attracting the attention of new customers can be challenging.

This is especially true if your traditional marketing channels are television and radio or print marketing. While these channels aren’t going away, with more people turning to streaming for their entertainment, your marketing needs to be even more strategic than before.