Content marketing is a must, but it can be exhausting to constantly produce high-quality content. If you want to sustain your success, you have to take preventative measures to prevent burnout. At Oracle Tree, we like to think of ourselves as content marketing experts. We have a few tips to help you avoid burnout. Plan […]

Creating content is an essential aspect of ensuring you solidify your online presence and attract and keep your audience. However, making fresh and unique material can be time and energy-consuming. According to a March 2021 report by Visual Objects, 11% of small business owners view creating content for social media as one of their biggest […]

Small businesses dominate the Australian economy, with around 99.8% of all Australian businesses deemed to be small or medium enterprises. However, only a minority of small businesses achieve success. One of the things you can do to improve your chances is to advertise your products and services to reach a wider customer reach. The keywords […]

When your business receives a negative review, it can be off-putting, and you may be tempted to react in anger or despair. After all, those reviews can have a tangible impact on the success of your business – especially if they’re visible on sites like Facebook or Google Reviews. But that’s why you should take […]

Here’s something every small business owner should know: 97% of consumers use the internet to find local businesses. If your venture hasn’t built a formidable online presence yet, it’s high time you did. How? Start with backlinks. This article will introduce backlinks and their relationship with search engine optimisation (SEO). We’ve also included several excellent […]

Leveraging social media marketing is an effective way for small businesses to create brand awareness, influence sales funnels, provide customer service, inform of new product developments, and more. Social media platforms such as Facebook, Instagram, and TikTok are well known for their business advertising capabilities. What about the slightly less popular Snapchat? Should you consider […]

Let’s face it. Small businesses power the Australian economy. According to the Australian Baking Association, 98% of businesses in Australia are small and medium-sized enterprises. Small businesses alone employ close to 50% of the workforce and contribute about $400 billion annually to GDP. Despite this tremendous impact, small businesses have a fair share of challenges. […]

YouTube has become essential to small businesses’ modern digital marketing strategy. YouTube is a powerful and cost-effective platform for smaller firms to reach out and interact with their target audience. Here is a comprehensive guide on why smaller firms should consider incorporating YouTube into their marketing strategy. Read along to learn more! What Is YouTube […]

Have you ever connected with a specific brand in a deep and authentic way? Well, most successful brands know the secret to standing out from the crowd is to develop an emotional connection with their customers. For that to happen, brands implement specific archetypes as part of their brand personality in their overall outlook. In […]

A promotional giveaway is as old as the art of marketing. As far back as shops have sought customers, the occasional free gift has earned more than a little new interest and return patronage. Treat shops distribute tasters outside the store to lure customers inside and hotels give away free weekend getaways to inspire new […]