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How To Switch Off for the Christmas Break
Venetia Hillary
Posted on: December 7, 2022
Christmas break is a time for rest, but it can be challenging to switch off when you’re self-employed. Unlike having a 9-5 job, running a business requires unwavering dedication and being on top of everything, every time. So, while others relish in the Christmas cheer, business owners are too busy putting out fires and handling […]
7 Marketing Tools Every Small Business Owner Should Have!
Marama Carmichael
Posted on: November 30, 2022
Starting a small business requires a lot of hard work and dedication. To stand out in the crowded market, small business owners need to invest in high-quality marketing and spread their brand name to consumers. Several marketing tools can help you achieve these goals without spending too much money. Marketing tools come in different forms […]
Why Brands are Focusing on Inclusive UI & UX (and Why You Should Too!)
Venetia Hillary
Posted on: November 23, 2022
Most programs, software, and services assume that the average customer is actually average. As humans, we know better. The next customer to log into your website or walk through your door could be a man or a woman, tall or short, pale or dark, athletic or unwell. There’s as good a chance they will be […]
5 Realistic New Year’s Resolutions for Every Digital Marketer’s Mental Health
Marama Carmichael
Posted on: November 16, 2022
As the holiday season rolls up, it’s time to take a very real look at the stresses in our lives. One of the best ways to make a big positive change (and leave some of that anxiety behind) is to make the right new year’s resolutions. We’re not talking about your resolutions to hit the […]
A 7-Step Guide to Influencer Marketing for Small Business Owners
Jennaya Dyet
Posted on: November 9, 2022
Did you know? On average, businesses that leverage influencer marketing earn over $5 for every $1 spent. Mind-blowing, right? But you know what’s even crazier? An astonishing 61% of customers trust influencer recommendations compared to 38% who trust branded social media content. Yet, most small business owners are often afraid to implement influencer marketing, citing […]
The 5 Biggest Digital Marketing Trends in 2023 That Every Business Must Get Ready For
Venetia Hillary
Posted on: November 2, 2022
2023 is quickly approaching. If you’re like any other small business owner, you’re curious about the future changes that might reshape how you do digital marketing. After all, digital marketing is an ever-evolving field. What’s trendy now might be irrelevant tomorrow. While the fundamentals will remain unchanged, there are some critical digital marketing trends you […]
Website marketing is *STILL* an integral part of a brand’s digital footprint!
Venetia Hillary
Posted on: October 12, 2022
After launching a comprehensive, compelling and cutting-edge web experience along with optimising the brand’s social media channels, Wheatley Finance grew to be a market leader and bagged the Best Broker Award in VIC/TAS for 2021! It is really easy to get overwhelmed by inauthentic business advice and hot pot marketing “strategists” who sell fluffy digital […]
How to Effectively Drive Sales on Instagram
Jennaya Dyet
Posted on: October 5, 2022
In a nutshell, your marketing strategy is incomplete without Instagram. With more than 500 million active daily users, it offers your brand and product tons of potential eyeballs. Equally, there are multiple ways to post – slideshows, stories, videos, and pictures. Although the principle sounds simple, there is more to driving sales on Instagram than […]
Tricks to Minimise Your Business’ Carbon Footprint
Jennaya Dyet
Posted on: September 28, 2022
As the world strives to live sustainably, your business should look into ways to reduce its carbon footprint. A higher footprint results in climate change, which affects natural resources and human health. Remember, as a business, daily activities like disposing of waste materials negatively impact the environment. But what can you do for such activities, […]
6 Ways to Minimise Workplace Stress
Marama Carmichael
Posted on: September 21, 2022
Every business leader is in charge of their team in two ways. They lead both business operations and are responsible for the reasonable work-life wellbeing of their team. Asking too much, providing too little, failing to train and encourage talent, or failing to notice and prevent burnout are all part of your responsibility profile – […]
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