Find out how you can untangle the mess called marketing and grow your business

4 Social Media Hacks You Should Absolutely Avoid!

Venetia Hillary

Building your social media presence should be an important marketing goal for your business. But with all this competition for engagement, it’s easy to become frustrated if things progress slowly. A quick google search of “how can I boost my social media following?” will return millions of results. But we think you should avoid most of these social media hacks.

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How To Build The Perfect Customer Avatar

Marama Carmichael

Successful marketing is all about getting the right message, in front of the right person, at the right time. And the first step when planning out a marketing strategy needs to be deciding on who you will be marketing too. It might sound obvious to some, but unless you clearly define who your target customer is from the outset, the majority of your marketing efforts will undoubtedly fail.

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Growth Mindset for Business Success

Marama Carmichael

As humans, we generally view failure in one of two ways. Either, as a hopeless unbeatable obstacle, or as an opportunity to learn and try again. The kind of mindset you have can make all the difference to the way you deal with everyday challenges, but from a business perspective this can be the difference between making it… or breaking it!

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5 Conversion Rate Strategies That Actually Work!

Marama Carmichael

If you run a business that depends on leads to generate revenue, you probably already know that getting online traffic to your website is just one part of the strategy puzzle. Getting that traffic to actually convert is where the real business value is. Not everyone visiting your website will buy, but these conversion rate strategies will certainly work to boost the amount that will!

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5 Stock Photo Alternatives For Your Business

Venetia Hillary

If you’ve ever had to search for marketing images online, you’ve probably felt both elated and overwhelmed at the shear volume of stock photos available. There are literally millions of options to choose from! But after a while, they all start to look… the same. And none of them feel quite “right” for your brand.

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Inbound & Outbound Marketing – What’s the Difference?

Dominique Macartney

You have probably heard the terms inbound and outbound marketing before, but do you actually know what they mean? There is a LOT of marketing jargon out there, which can be daunting when you’re dipping you feet into the marketing pool for the first time. Never fear! We’ve gone ahead and broken it down for you.

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What Is Drip Marketing and How Can I Use It?

Marama Carmichael

Drip marketing campaigns are a series of pre-written emails that are sent to your customers, triggered by an action they’ve taken. It is the friendly “nudge” that allows you to stay in touch and if done correctly, that drip, can become a deluge of conversions very quickly!

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Marketing in 2021: The Top Trends To Watch!

Marama Carmichael

As we fast approach the start of 2021, as a business owner, you’ve probably already started to plan ahead. To help you along the way, let’s take a moment to focus on some current marketing trends that are sure to continue in the coming year.

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