Find out how you can untangle the mess called marketing and grow your business

Content Marketing is Like The Trojan Horse

Modern-day consumers are desensitised to advertising. From the sad soundtrack that tugs at your heartstrings to get you to donate money to a good cause… To the pulse-pounding cinematography that turns a car commercial into a miniature action movie… The audience has built up walls to resist these kinds of advertisements.

They know that whoever runs the ads is trying to sell them something, so they tune-out. They switch channels during a TV commercial break, they ignore pop-up ads online, and they let radio spots go in one ear and out the other.

Your customer base has built up walls against traditional marketing that can make getting them to listen, much less make a purchase seem almost impossible.

Until you bypass those walls, anyway. And that’s where content marketing comes in.

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How to Rank in Google’s Featured Snippets

First off, what is a featured snippet? A featured snippet is what Google decides is the best complete answer to a question. It’s that little bit of information from a relevant website that appears first after a Google search below the ads and often above other related questions. It is also called an “answer box” because it usually answers a precise question that you searched for right away. Clicking on a featured snippet will take you to the main website so that you get more information.

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Facebook Messenger Marketing Strategy:

What’s New and What You Need to Know

Facebook have tightened the way they are managing “broadcasts” over Facebook Messenger. You used to be able to do it with programs like Many Chat, but Facebook now requires businesses to apply for “Subscription Permission” if they want to send non-promotional broadcasts. Promotional Broadcasts can’t be sent at all without paying for them as a sponsored message. Here is everything you need to know about the changes and how it’s going to affect you and your business.

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Is Your Email Marketing Dead? Here’s How To Revive It

There was a time when email marketing was the hottest thing around. Everyone was just starting to use email, and companies were profiting off it by easily reaching their customers. However, as time has gone on, so too have the ways in which people use the Internet. While email is still popular, other methods of communication of become more prevalent, and as a result, email marketing has become less effective.

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5 Things to Consider When Redesigning Your Website

In this digital age, businesses rely a lot on their websites to make sales, boost their market dominance, and satisfy their customers. However, you need to ensure that your website appeals to your customers and has enough information to help them make purchase decisions. If your website is not helping you reach your business goals, you will have to redesign it. Here are five things to consider when redesigning your website: (more…)

Case Study: Creating a functional & delicious bakery website

Baker’s Brew is a well established Bakery and Cafe with stores in Ballarat and Ararat. They serve all day breakfast, lunch and awesome fresh brewed coffee, as well as a large range of beautifully baked fresh bread, pies, sausage rolls, cakes, delicious award winning slices and sweet treats!

The bakery also provides a number of independent grocery stores and cafes with their fresh breads and pastries on a daily basis.

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4 SEO Tools to Get Your Business Noticed Online

If you own a small business, odds are you have a website. If you invested the time and money to make that website the best advertisement for your business—one which drives sales and helps your business grow—odds are you want people to see it. Here’s the rub: if you don’t also invest in effective search engine optimisation (SEO), they’re not going to find your site online. Period.

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Social Media Marketing: 4 Mistakes That Can Stop Success

Social media is the wave of the future, and any business looking to reach an audience and make money has at least a few social media profiles. However, while it is possible to reach a massive audience via social media sites, it isn’t easy. A business has to say all the right things, do all the right things, and even then it needs a lot of luck to take-off. But, while social media marketing success is hard, it’s a great deal harder if you shoot yourself in the foot. Which is why you should avoid the following mistakes. (more…)

Content Marketing: 5 Questions You Need To Answer

Content marketing is a pretty basic strategy. Put simply, you create some kind of content (a video series, comic, blog, music, etc.), and you put it out there free of charge. The hope is that, as you gain an audience, that audience will begin to see you as an expert. You’re buying their goodwill, and when it comes time for them to make a purchase they’ll be more likely to go to you than to a company they have no previous relationship with. (more…)

10 Ways to Get More From Your Facebook Marketing – Pt 2

5) Stand-Alone Link Posting

Facebook marketers are continually looking for the best post configuration formula to get the most clicks, and one has been found. When comparing posting content with links, content without links, and links without content, it was found that linking without content was by far the most successful. Provided, of course, that your link automatically loads an image with an engaging title for whatever (blog article or news story) you are linking to.

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