What Is User Experience And Why Is It Important?
Venetia Hillary
Posted on: January 19, 2022
User experience is among the most popular business buzzwords in the current technological era. With technology, numerous tasks have become simpler, allowing you to interact seamlessly with content you want to find on the internet. You probably don’t even remember the last time you used an app or a website. As long as the content […]
What Is Brand Architecture and Why Is It Important for Your Business?
Marama Carmichael
Posted on: January 12, 2022
It’s common for businesses that have been in the show for years, especially those that have maintained steady growth, to confuse their customers about the range of products and services they offer.  Most of them aren’t even aware they are doing that because they have grown accustomed to how things are, and aren’t aware of […]
5 Top Digital Marketing Trends to Watch in 2022
Marama Carmichael
Posted on: December 22, 2021
The digital marketing environment is constantly challenging and changing. The consumer base is still saturated, and it is difficult to determine what 2022 may bring to the digital marketing scene. However, specific trends will likely predominate next year as there is a decisive shift to include them in helping to reduce customer demands. Here are […]
Actionable Tips on How to Protect Customer Data
Marama Carmichael
Posted on: December 15, 2021
Data privacy is a relatively new concept in digital marketing, but it is quickly gaining traction. Customer protection and good stewardship have been brought to the forefront with recent breaches and misuse of information. What can you do as a digital marketer? Your job as a digital marketing professional no longer merely entails designing insight-driven, […]
SEO Keyword Research- How to Do It?
Venetia Hillary
Posted on: December 8, 2021
87% of consumers start researching products they are interested in online. If you are already creating content, you are on the right track. Great content can help you inform potential clients of your products. It will spread brand awareness, position you as an authority in your industry, and help you create lead nurturing assets. However, […]
All You Need to Know About Short-Form Videos
Venetia Hillary
Posted on: December 2, 2021
Social media continues to define how we consume information. Short-form videos offer a way many people, especially the younger generation, consume information today. They are drawn to short-form videos more than long-form videos, and this trend is showing no sign of slowing down any time soon. It is slowly becoming a permanent fixture in how […]
iOS 15 Security Update: What you need to know
Jennaya Dyet
Posted on: November 24, 2021
Apple released their newest iOS 15 update during September this year. Then a couple smaller point releases of iOS 15.0.1 and iOS 15.0.2 updates, which fixed some bugs with the initial release and added some security features. Overall, the update has very cool features, including new features in Facetime, Safari improvements, Focus modes, and so […]
The Key to Unlocking the Facebook Algorithm
Venetia Hillary
Posted on: November 18, 2021
So what’s the secret to gaming the Facebook algorithm? Well, there’s one simple answer. Engagement, engagement, and more engagement. You see, Facebook’s aim is to deliver relevant content to its users! This way, they’ll stay on the app longer and log on more often. That’s because they’re consuming content that they’re interested in and enjoy. […]
Making Hard Business Decisions as a Small Business Owner
Marama Carmichael
Posted on: November 3, 2021
No doubt you’ve faced some challenging situations that have required you to make some tough decisions in your business. You have, at some point, faced dilemmas like, “what if I make this choice? What impact will it have on the ?” Sometimes, those decisions directly impact your reputation, branding, and customer/employee relations. What you’ll constantly […]
Win Results with Google Voice Search
Marama Carmichael
Posted on: October 27, 2021
Google Voice Search is the wave of the future. We know that people won’t stop typing for research any time soon, but more casual queries are consistently moving into the ‘smart home’ realm. When debating over the dinner table, a quick voice search through the smart home can resolve an issue far faster than online […]
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