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The Perfect WFH Setup
Jennaya Dyet
Posted on: June 29, 2022
According to the latest data from the Australian Bureau of Statistics, more than 40% of employed Australians regularly work from home. That’s more than 5 million people preferring to virtual-work and connect with colleagues online rather than commute into an office every day. With that many people working remotely, it’s no surprise that there are […]
Top 10 Tips for Successful Networking in 2022
Marama Carmichael
Posted on: June 22, 2022
You’ve finally launched your dream business, and you’re looking to get the word out about it. Or perhaps you want to expand your scope and establish yourself as a thought leader in your industry. Whatever your goal is, networking is one of the most effective ways to achieve it. But if you don’t do it […]
Beginners Guide to Evergreen Content
Venetia Hillary
Posted on: June 15, 2022
Content is king, but you’ll need an audience to discover and consume it first. Your content must be optimized for search engines to consistently rank high and attract your target audience. Your content must retain its value over time to score well in searches too. But how do you come up with useful content? Evergreen […]
Find the Ideal Niche Market for Your Business
Venetia Hillary
Posted on: June 8, 2022
Think of today’s most successful companies: Amazon, Google, Facebook, Apple, Netflix, etc. What would you say is common among them? For starters, they’re all thriving because they found a way to tap into a previously untapped niche market. For instance, Netflix has grown exponentially by focusing on streaming movies and TV shows instead of selling […]
Marketing Metrics Every Digital Marketer Should Monitor
Venetia Hillary
Posted on: June 1, 2022
Imagine trying to market your business without understanding how effective your marketing efforts are. It would be like driving with your eyes closed! You need to be tracking the right marketing metrics in order to make informed decisions about your marketing strategy and budget. But with all of the different marketing channels and metrics out […]
How You Can Build a Powerful Influencer Marketing Strategy
Jennaya Dyet
Posted on: May 25, 2022
Influencer marketing is one of the fastest-growing types of online marketing. It’s been around for over 15 years, despite its recent popularity. It used to be reserved for celebrities who had established a reputation for themselves. More people have entered the industry in recent years, and the market has become saturated. However, very few small […]
10 Marketing Mistakes to Avoid
Venetia Hillary
Posted on: May 18, 2022
Marketing takes A LOT of time and effort, and sometimes you make mistakes unknowingly. If you don’t catch these mistakes early on, they will keep hurting your marketing efforts. Here’s a look at the 10 most common marketing mistakes to avoid to take your business to the next level. 1.      A Poor Understanding of the […]
Best Marketing Software
Venetia Hillary
Posted on: May 11, 2022
According to Moosend, 63% of the leading companies use automated marketing software. Over the years, technology used in marketing has drastically changed, and even older marketing platforms such as emails have evolved. Imagine putting all your routine work in autopilot mode. You still have complete control of the campaign, but the software does a lot […]
Tips to a Fool-Proof Instagram Marketing Plan
Jennaya Dyet
Posted on: May 4, 2022
Since its creation, Instagram has seen tremendous growth. The social media platform is growing in popularity with increasing active monthly users. Today, there are more than 1.16 billion active users on Instagram. 90% of the users follow a particular businesses. The stats prove that Instagram is, luckily, a great tool to reach your customers. Instagram […]
Why You Should Hire a Marketer!
Venetia Hillary
Posted on: April 27, 2022
Marketing is one of those things that you know you need to do, but you struggle to find the time to put into it. You know that the only way to grow your business is through marketing, yet you still don’t want to waste precious time and money on the task. Since many business owners […]
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