Find out how you can untangle the mess called marketing and grow your business

Inbound & Outbound Marketing – What’s the Difference?

Dominique Macartney

You have probably heard the terms inbound and outbound marketing before, but do you actually know what they mean? There is a LOT of marketing jargon out there, which can be daunting when you’re dipping you feet into the marketing pool for the first time. Never fear! We’ve gone ahead and broken it down for you.

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What Is Drip Marketing and How Can I Use It?

Marama Carmichael

Drip marketing campaigns are a series of pre-written emails that are sent to your customers, triggered by an action they’ve taken. It is the friendly “nudge” that allows you to stay in touch and if done correctly, that drip, can become a deluge of conversions very quickly!

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Marketing in 2021: The Top Trends To Watch!

Marama Carmichael

As we fast approach the start of 2021, as a business owner, you’ve probably already started to plan ahead. To help you along the way, let’s take a moment to focus on some current marketing trends that are sure to continue in the coming year.

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How Can I Use Customer Data to Grow My Business?

Marama Carmichael

Using customer data allows you to find more people interested in your product, shows you how to reach them and gives you tactics that will convince them to buy. As marketers, these insights help us develop Personalised Marketing Strategies that are designed to achieve the highest possible return for your business!

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Managing a Virtual Office? Let me tell you what it’s like.

Nikk Carmichael

I don’t want to brag but Oracle Tree was doing the whole “virtual office” thing long before Covid made it cool!

And while it might seem like everybody has gotten used to working from home now (and it’s old hat to talk about not wearing pants to meetings!) I thought you might like to hear what it’s been like to manage a virtual office from the very beginning. Read on…

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How can I make my content appear as a Google Snippet?

Dominique Macartney

If optimising content for Google is the cake of inbound marketing, then having it appear as a Google snippet is the cream on top! But how do you go about creating killer content that cuts through all the rest? Read on to find out about this major SERP opportunity.

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