Blogs | Oracle Tree

How To Switch Off for the Christmas Break

Venetia Hillary

Posted on: December 7, 2022

Christmas break is a time for rest, but it can be challenging to switch off when you’re self-employed. Unlike having a 9-5 job, running a business requires unwavering dedication and being on top of everything, every time. So, while others relish in the Christmas cheer, business owners are too busy putting out fires and handling […]

7 Marketing Tools Every Small Business Owner Should Have!

Marama Carmichael

Posted on: November 30, 2022

Starting a small business requires a lot of hard work and dedication. To stand out in the crowded market, small business owners need to invest in high-quality marketing and spread their brand name to consumers. Several marketing tools can help you achieve these goals without spending too much money. Marketing tools come in different forms […]

Why Brands are Focusing on Inclusive UI & UX (and Why You Should Too!)

Venetia Hillary

Posted on: November 23, 2022

Most programs, software, and services assume that the average customer is actually average. As humans, we know better. The next customer to log into your website or walk through your door could be a man or a woman, tall or short, pale or dark, athletic or unwell. There’s as good a chance they will be […]

5 Realistic New Year’s Resolutions for Every Digital Marketer’s Mental Health

Marama Carmichael

Posted on: November 16, 2022

As the holiday season rolls up, it’s time to take a very real look at the stresses in our lives. One of the best ways to make a big positive change (and leave some of that anxiety behind) is to make the right new year’s resolutions. We’re not talking about your resolutions to hit the […]

A 7-Step Guide to Influencer Marketing for Small Business Owners

Posted on: November 9, 2022

Did you know? On average, businesses that leverage influencer marketing earn over $5 for every $1 spent. Mind-blowing, right? But you know what’s even crazier? An astonishing 61% of customers trust influencer recommendations compared to 38% who trust branded social media content. Yet, most small business owners are often afraid to implement influencer marketing, citing […]

The 5 Biggest Digital Marketing Trends in 2023 That Every Business Must Get Ready For

Venetia Hillary

Posted on: November 2, 2022

2023 is quickly approaching. If you’re like any other small business owner, you’re curious about the future changes that might reshape how you do digital marketing. After all, digital marketing is an ever-evolving field. What’s trendy now might be irrelevant tomorrow. While the fundamentals will remain unchanged, there are some critical digital marketing trends you […]

How to Use Instagram DM Shopping For Business

Venetia Hillary

Posted on: October 26, 2022

Since its launch in 2010, Instagram has grown to be the ultimate platform for sharing photos. The app has over 2 billion active users worldwide. On average, users spend 30 minutes daily on the app, and another 500 million use Stories daily. The platform is also full of influencers with massive followings. Businesses with the […]

What is SEO, and why should you optimise your website?

Venetia Hillary

Posted on: October 19, 2022

Search engine optimization (SEO) is one of the most cost-effective ways to grow your business online, so long as you know how to do it right. So what exactly does that mean? Read and learn more about SEO and its wonderful benefits. What is SEO? SEO stands for Search Engine Optimisation. It is the process […]

Website marketing is *STILL* an integral part of a brand’s digital footprint!

Venetia Hillary

Posted on: October 12, 2022

After launching a comprehensive, compelling and cutting-edge web experience along with optimising the brand’s social media channels, Wheatley Finance grew to be a market leader and bagged the Best Broker Award in VIC/TAS for 2021! It is really easy to get overwhelmed by inauthentic business advice and hot pot marketing “strategists” who sell fluffy digital […]

How to Effectively Drive Sales on Instagram

Posted on: October 5, 2022

In a nutshell, your marketing strategy is incomplete without Instagram. With more than 500 million active daily users, it offers your brand and product tons of potential eyeballs. Equally, there are multiple ways to post – slideshows, stories, videos, and pictures. Although the principle sounds simple, there is more to driving sales on Instagram than […]

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