Find out how you can untangle the mess called marketing and grow your business

Facebook Messenger Marketing Strategy: What’s New and What You Need to Know

Facebook have tightened the way they are managing “broadcasts” over Facebook Messenger. You used to be able to do it with programs like Many Chat, but Facebook now requires businesses to apply for “Subscription Permission” if they want to send non-promotional broadcasts. Promotional Broadcasts can’t be sent at all without paying for them as a sponsored message. Here is everything you need to know about the changes and how it’s going to affect you and your business.

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Is Your Email Marketing Dead? Here’s How To Revive It

There was a time when email marketing was the hottest thing around. Everyone was just starting to use email, and companies were profiting off it by easily reaching their customers. However, as time has gone on, so too have the ways in which people use the Internet. While email is still popular, other methods of communication of become more prevalent, and as a result, email marketing has become less effective.

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5 Things to Consider When Redesigning Your Website

In this digital age, businesses rely a lot on their websites to make sales, boost their market dominance, and satisfy their customers. However, you need to ensure that your website appeals to your customers and has enough information to help them make purchase decisions. If your website is not helping you reach your business goals, you will have to redesign it. Here are five things to consider when redesigning your website: (more…)

Case Study: Creating a functional and delicious website for a bakery

Baker’s Brew is a well established Bakery and Cafe with stores in Ballarat and Ararat. They serve all day breakfast, lunch and awesome fresh brewed coffee, as well as a large range of beautifully baked fresh bread, pies, sausage rolls, cakes, delicious award winning slices and sweet treats!

The bakery also provides a number of independent grocery stores and cafes with their fresh breads and pastries on a daily basis.

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4 SEO Tools to Get Your Business Noticed Online

If you own a small business, odds are you have a website. If you invested the time and money to make that website the best advertisement for your business—one which drives sales and helps your business grow—odds are you want people to see it. Here’s the rub: if you don’t also invest in effective search engine optimisation (SEO), they’re not going to find your site online. Period.

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Social Media Marketing: 4 Mistakes That Can Stop Your Success

Social media is the wave of the future, and any business looking to reach an audience and make money has at least a few social media profiles. However, while it is possible to reach a massive audience via social media sites, it isn’t easy. A business has to say all the right things, do all the right things, and even then it needs a lot of luck to take-off. But, while social media marketing success is hard, it’s a great deal harder if you shoot yourself in the foot. Which is why you should avoid the following mistakes. (more…)

5 Questions You Need To Answer About Your Content Marketing

Content marketing is a pretty basic strategy. Put simply, you create some kind of content (a video series, comic, blog, music, etc.), and you put it out there free of charge. The hope is that, as you gain an audience, that audience will begin to see you as an expert. You’re buying their goodwill, and when it comes time for them to make a purchase they’ll be more likely to go to you than to a company they have no previous relationship with. (more…)

10 Techniques to Get More From Your Facebook Marketing Campaign – Pt 2

5) Stand-Alone Link Posting

Facebook marketers are continually looking for the best post configuration formula to get the most clicks, and one has been found. When comparing posting content with links, content without links, and links without content, it was found that linking without content was by far the most successful. Provided, of course, that your link automatically loads an image with an engaging title for whatever (blog article or news story) you are linking to.

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10 Techniques to Get More From Your Facebook Marketing Campaign – Pt 1

When you’re trying to build a name for yourself or your brand on social media, it can be hard to stand out from the crowd. The constant chatter, drama, leading news stories, and e-celebrity splashes can easily drown out a mild-mannered account looking to build some community awareness. Among the big names in social media, Facebook has always been a leading member of the pack and the most attuned to the needs of businesses as well as individual users. (more…)

Wave of the Future and the Now: Marketing Automation

Marketing automation is indeed the wave of the future in business marketing. It simplifies the basic and redundant tasks that otherwise take up a lot of time during the day by making them automatically done on a schedule. This eliminates, for example, having to manually go in and click what emails and posts need sent out. It’s already done, and the day is freed up in the process! (more…)

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