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Thanks to extensive research by inbound marketing firms, we now understand the journey a buyer takes before they make a purchase. It starts with an awareness of a problem or pain point, followed by the consideration of various solutions before finally reaching the decision stage. But what does this have to do with custom web […]

The Importance of Targeting If you’re like many business owners, your first instinct is to get as many customers as possible. This is a sensible goal, as the more customers you have the more sales and money you make. The problem with this approach is that it leaves out one of the most essential principles […]

As a business owner, it can be difficult to determine when it is time for you to invest in a new website. You likely paid quite a bit for your previous design, and want to make sure that you get everything that you can out of your investment. Issues start to arise when your design […]

It’s common for businesses to send traffic directly to their website. This seems logical enough on the surface. After all, you want to introduce potential customers to your business and let them know all about you. The problem with this approach is that the information on your website is probably too general and spread out […]

Branding is more than a quick name and logo that you put on a business card before you open up shop. It’s even more than an excellent, well thought out name, logo and coordinating theme for your business. Branding is a day-by-day approach to the way the world instantly recognises everything your company does and immediately knows […]

One of the areas where many online businesses consistently fall short is offering excellent customer support. This isn’t completely their fault. The expectations of customers have rapidly changed in the Internet era and there are a wide range of different software solutions that can help you to gain a stronger hold on the experience of […]

If you run an online business, you probably know how beneficial a well-oiled content marketing machine could potentially be for your business. However, one mistake that many businesses make is hiring a content typist over a copywriter. The difference is a subtle one, but the differences in results could be huge. Copywriters are trained in […]

Do you feel it? That sinking feeling in your stomach? You’ve been devoting all of your time to your business and now you don’t have anything left outside of it. And the freedom of having no ‘boss’ to answer to; therefore being able to do anything you want, has only intensified the ongoing feeling that […]

Are you fed up with thinking you’re hiring the right people for your business, only to be let down? Before you spend anymore of your time managing people rather than your business, let me share what I learned was at the root of not finding the right people for the right seats. What’s causing you […]