If you run an online business, you probably know how beneficial a well-oiled content marketing machine could potentially be for your business. However, one mistake that many businesses make is hiring a content typist over a copywriter. The difference is a subtle one, but the differences in results could be huge. Copywriters are trained in the art of creating sales-oriented marketing materials that subtly guide the user toward making the purchasing decision. Some of the reasons why you should consider hiring a copywriter to produce your content marketing content over a traditional content writer include:
What is the ultimate goal of your content? Sure, you want to educate your audience and build a rapport by delivering value. But, you also have to make sure that you are guiding them toward making the purchasing decision as well, albeit subtly. Even though much of your content marketing content will not be exclusively focused on making a sale, having a writer available that knows how to subtly guide the reader toward making that decision is important. A copywriter can create great marketing content, but a content writer will not be able to craft excellent sales copy.