Are good blog posts like drugs? Well, we’ve all experienced this before:
An interesting headline will catch our eye, and we can’t help but click. The content immediately hooks us in and keeps us there for the whole journey. And when it’s over, we see another post on the sidebar with a great headline – and the whole thing starts over again.
5 hours go by in a snap. And after the ride, we’re left thinking: “How in the heck did they just do that to me?”
Some businesses have mastered the art of the “addicting” blog post. No matter what the content is about, no matter how long, we can’t help but read the entire thing through twice. We’re hooked — they’re like the drug dealers of killer content.
But how do they do it?