Branding is a lot like building a tower. First, you need a good foundation, and then you need to put the right pieces in the right places. At the same time, any one mistake can destroy your tower and bring you back down to earth. In this blog, we’ll go over a few different ways […]

In today’s marketing world attracting the attention of new customers can be challenging. This is especially true if your traditional marketing channels are television and radio or print marketing. While these channels aren’t going away, with more people turning to streaming for their entertainment, your marketing needs to be even more strategic than before.

So you’ve done your research and hired a marketing agency. That’s great. But what now? Do you just leave everything in their hands? Do you keep checking in with them to see what’s going on? Do you work side-by-side with them? Different styles of working are right for different people. However, the best thing is […]

When it comes to online retail, a successful operation is all about adapting to trends. Platforms, purchasing habits, customer engagement – all of these different elements are evolving rapidly, and being able to cater to these demographics effectively and quickly is crucial. And the better the customer experience is, the more likely they are to […]

Are good blog posts like drugs? Well, we’ve all experienced this before: An interesting headline will catch our eye, and we can’t help but click. The content immediately hooks us in and keeps us there for the whole journey. And when it’s over, we see another post on the sidebar with a great headline – […]

So, you’ve decided you’re going to add a blog to your business. You’ve researched it, and you know that one of the best ways to increase your interaction with potential customers is to continually add content to your site. A blog is the best way to do that, so you’ve incorporated it into your digital […]

If you have a business, you need to have a blog. Not only will it help to drive more traffic to your website (leading to more sales), but your customers will get to know you better and therefore will learn to trust you, compelling them want to do business with you. However, as is the […]

We’ve all heard the ancient proverb “Use the right tool for the right job”. In the present day, recent studies have revealed that this proverb is reflected in the manner in which consumers use various devices to search for and make online purchases. StatCounter, a web analytics company, compared the popularity of searches among desktops, […]

SEO is critical in the business world today – it can help drive organisational growth, increase sales, and build your customer base. Yet it still remains an abstract concept for many business owners and entrepreneurs alike. They realise its importance, but struggle with understanding the finer details of how it works. Perhaps you too would […]

Halloween is a time for scary costumes, silly jokes, and a lot of festive activity. For some, the entire month of October can be seen as one big celebration. Here in Australia, we may not be as crazy about Halloween as our American friends, but it’s still a great opportunity to stand out and promote […]