"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu

The elements of a strategic website

A strategic website has purpose and will encourage your visitors to take action. This is achieved through a combination of strategy, design, content and development.

  • 01

    Strategy

    Everything starts with strategy
  • 02

    Content

    Talks to your potential clients
  • 03

    Design

    Present your content
  • 04

    Development

    Build a highly functional site
  • 05

    Growth Driven Websites

    Continuous monitoring
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Strategic website Our Web design and Development process:

1. Strategy

Everything starts with strategy. Each individual page needs to have a defined purpose that will lead your prospective customers on the “buyer’s journey”. Some pages may be there to just inform, others to sell, some to give contact information. They should flow from one to another in a way that feels effortless.

2. Content

We help you create powerful, persuasive content that talks to your potential clients and customers the same way you would communicate with them in person. This is where SEO optimisation starts as well, we help answer the questions your customers are looking for online and position your site as an authority in your market.

3. Design

Then we work to craft a beautiful online representation of your business and brand. Design isn’t just about making things pretty. It’s about how to present your content and message in a way that will be consumed by your visitors and achieve the desired outcome.

Our designs are typically simple and elegant to make sure that the important messages are seen and visitors can find exactly what they are looking for quickly. UX (or user experience) is at the forefront.

4.Development

Finally, using the latest tools, we build a highly functional site that helps turn your visitors into buyers—and helps your business run more smoothly. Our sites are mobile friendly and work seamlessly on all devices. They integrate with other parts of your digital ecosystem to truly be a powerful tool for your business growth.

5.Growth Driven Websites : Testing, Tweaking, and Iterative Improvements

Once your site is live we recommend continuous monitoring of how visitors are interacting with it to continuously learn and improve.

We are constantly researching, testing, and learning about our visitors to decide on ongoing website improvements. Through continuous improvements we can reach the best possible results without guesswork.

A website shouldn’t stand alone, it should be a central part of your business strategy. We use a Growth Driven approach which works closely with marketing and sales. What we learn about visitors helps with marketing, sales strategies, and tactics (and vice versa).

Effective web design relies on these elements to align with your business goals and objectives. Our strategic design process is all about identifying those goals and using them to guide your design.

“[Oracle Tree’s] digital strategists took the time to understand my vision for my business and worked collaboratively with me to not only build a unique website from scratch, but also develop a cohesive approach to sharing what we do with the world.”

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What could you do if your business simply… worked?

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