Find out how you can untangle the mess called marketing and grow your business

Content Marketing: Benefits of Hiring a Blogger

If you have a business, you need to have a blog. Not only will it help to drive more traffic to your website (leading to more sales), but your customers will get to know you better and therefore will learn to trust you, compelling them want to do business with you.

However, as is the case with most business owners, you may not feel like you have the time to devote to a blog. For this reason, you may want to hire a blogger or writer to do it for you.

Here are some benefits of hiring a blogger for your blog.

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Content Marketing is Like The Trojan Horse

Modern-day consumers are desensitised to advertising. From the sad soundtrack that tugs at your heartstrings to get you to donate money to a good cause… To the pulse-pounding cinematography that turns a car commercial into a miniature action movie… The audience has built up walls to resist these kinds of advertisements.

They know that whoever runs the ads is trying to sell them something, so they tune-out. They switch channels during a TV commercial break, they ignore pop-up ads online, and they let radio spots go in one ear and out the other.

Your customer base has built up walls against traditional marketing that can make getting them to listen, much less make a purchase seem almost impossible.

Until you bypass those walls, anyway. And that’s where content marketing comes in.

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How to Rank in Google’s Featured Snippets

First off, what is a featured snippet? A featured snippet is what Google decides is the best complete answer to a question.  It’s that little bit of information from a relevant website that appears first after a Google search below the ads and often above other related questions. It is also called an “answer box” because it usually answers a precise question that you searched for right away. Clicking on a featured snippet will take you to the main website so that you get more information.

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Developing Your Inbound Marketing Plan

Having an inbound marketing plan for your business is a sure way to build a strong customer base and keep the stream of new prospects flowing. Let’s break down the inbound marketing strategy into three main components: Creating buyer personas, developing your content plan, and publishing your content. (more…)

Updating Your Web Design and Web Presence in 2018

Websites created in the 1990s, 2000s, and 2010s all look very different, and when a customer happens upon a website from another era, they can immediately tell. If your business website is from a different decade, or even has just not had a lot of sprucing up in the recent years, there are a few valuable new website features that could dramatically increase the impact of your site. (more…)

SEO Tips for Your Business

Marketing can be complicated. There are so many businesses competing for the attention of millions of people searching for information online. You need to find a way to stand out above your competition.

Search engine optimisation, otherwise known as SEO, can really help. It basically means that you are using the search engines to your advantage. Ignoring SEO can be a big mistake.

Unsure where to begin? Here are some SEO tips you can use for your business.

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Humanising Your Company Through Inbound Marketing Strategies

If there was a single way to define the attitude of the transition to inbound marketing, it would be one of humanisation. Before this very recent focus on the needs, interests, and thought processes of the customers, marketing was about grabbing attention and practically forcing action. Commercials yelled at you and telemarketers relentlessly called your personal numbers but once customers were ‘in the funnel’, they were handed a number and treated more like a package than a person.

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The Social Media Your Business Should Use

 

Any marketer will tell you that the more social media sites that you are on, the more potential clients you will reach. However, not every social media site is right for your practice. Though it doesn’t hurt to be on as many sites as possible, if you only have time for one or two, it is more important to choose the right one instead of spreading yourself too thin (and not being active).

So, which social media sites should you be on for your business?

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How SEO Influences Your Inbound Marketing Strategy

If you have anything to do with marketing, chances are you’ve heard of the terms “SEO” and “Inbound marketing”.

SEO, or Search Engine Optimisation, is all about making sure that your sites content aligns with the way people search and the way search engines find results.

Inbound marketing, however, is the method of drawing in clients by creating a frequent source of interesting content that will entice and engage potential customers. Combining these two concepts is so natural it’s almost silly to think of them as separate strategies, and we’re about to explain why.

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Marketing Tips For The Medical Field: 3 Ways To Grow Your Practice Fast!

Being an in-demand professional sounds like it would be easy… especially if you have a medical practice. After all, everyone will need your skills and services sooner or later. But why should they go to you? What do you offer that no one else does? How do you drum up demand for what you can do?

These are the age-old questions we’ve been asking as long as it’s been necessary to have a customer base. While there are no guarantees, there are a few answers that should help.

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