what is Branding?

Branding is the way you influence conversations and shape the perception people have of your business.

Your brand is your business personality, style, and substance.
Having a solid brand marketing strategy positions you in your market and makes you stand out from your competitors. Attracting your ideal customers and repelling those that aren’t a fit. It’s important. And so much more than a logo or business card.

Some things a good brand will help you with:

  • Increase awareness and understanding of your company and what services/products it supplies and who your company works with.
  • Make your company stand out in the marketplace.
  • Make your company memorable.
  • Increase the value of your business.
  • Attract ideal clients or customers.
  • Increase sales.
  • Position your company, service or product as a market leader.
  • Justify pricing or command premium rates.
  • Create raving fans and loyal followers.
  • Create company assets that open the way to licensing / franchise opportunities.

Discovery + Strategy Our Branding Process

“Discovery + Strategy”

As with our other services, we begin with our trademark Discovery Sessions. For branding, they aim to achieve:

  • A unique market position
  • A distinctive personality
  • A compelling and consistent story

Good branding takes time and it takes a truly outstanding branding and marketing agency to really understand your business, your goals, who you want to reach and what you want them to think about you when they hear your name.  Unlike many brand marketing companies, Oracle Tree truly partners with your business and your team to ensure perfect brand alignment across all your marketing.

Distinctive Brand Assets

Once we have the strategy in place and the solution agreed, we get to work on creating the creative assets you’ll need. This includes Visual and Verbal Identity. You’ll receive a branding book that includes your:

  • Brand mark
  • Colour palettes
  • Typography
  • Photography guideline
  • Visual style guide
  • Voice guideline
  • Tag line

You’ll also receive source files for the brand mark.

  • Dark/light background versions
  • Print ready files for stationery
  • Template files for in-house assets (eg. if you don’t print letterhead we will create a word or google doc template with a digital letterhead for in house printing)
  • Social media assets (cover photo / profile image etc)
  • Anything else that the strategy requires


What could you do if your business simply… worked?

Marama has spent the last 15+ years helping people across the globe design strategy-first digital marketing solutions that produce actual results for their businesses.

She loves nothing more than sharing her knowledge and empowering the next generation of conscious-minded business owners who are looking to make an impact.

Why not book in for a FREE 20 minute Strategy Session with her today!

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