what is Branding?

Branding is a way to influence those conversations and to shape the perception people have of your business.

Your brand is your businesses personality, style, and substance.
It positions you in your market and makes you stand out from your competitors. Attracting your ideal customers and repelling those that aren’t a fit. It’s important. And so much more than a logo or business card.

Some things a good brand will help you with:

  • Increase awareness and understanding of your company and what services/products it supplies and who your company works with.
  • Make your company stand out in the marketplace.
  • Make your company memorable.
  • Increase the value of your business.
  • Attract ideal clients or customers.
  • Increase sales.
  • Position your company, service or product as a market leader.
  • Justify pricing or command premium rates.
  • Create raving fans and loyal followers.
  • Create company assets that open the way to licensing / franchise opportunities.

Discovery + Strategy Our Branding Process

“Discovery + Strategy”

As with our other services, we begin with our trademark Discovery Sessions. For branding, they aim to achieve:

  • A unique market position
  • A distinctive personality
  • A compelling and consistent story

Good branding takes time to really understand your business, your goals, who you want to reach and what you want them to think about you when they hear your name.

Distinctive Brand Assets

Once we have the strategy in place and the solution agreed, we get to work on creating the creative assets you’ll need. This includes Visual and Verbal Identity. You’ll receive a branding book that includes your:

  • Brand mark
  • Colour palettes
  • Typography
  • Photography guideline
  • Visual style guide
  • Voice guideline
  • Tag line

You’ll also receive source files for the brand mark.

  • Dark/light background versions
  • Print ready files for stationery
  • Template files for in-house assets (eg. if you don’t print letterhead we will create a word or google doc template with a digital letterhead for in house printing)
  • Social media assets (cover photo / profile image etc)
  • Anything else that the strategy requires

The oracle tree philosophy

What could you do if your business simply… worked?


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