Become Your Best: Sales and Marketing for Small Business
Marama Carmichael
Posted on: September 22, 2021
Sales and marketing have always walked hand in hand, but now in the wake of the digital revolution, they are taking turns carrying each other, while running towards the destination. Digital marketing has truly changed the landscape of business and if your teams aren’t symbiotic and interpreting data together, your business and brand will suffer. […]
Creating an Effective Company Culture
Nikk Carmichael
Posted on: September 15, 2021
Company culture is a crucial part of having a successful business. Everyone’s familiar with Google’s famous fun culture, but that may not reflect your company. You need to find a match that suits your needs and your industry. Having an effective company culture is even more important for small businesses! The only way to differentiate […]
Growing Your Online Presence for Small Businesses
Venetia Hillary
Posted on: September 8, 2021
As the world transitions to a fully digitized arena, your business cannot afford to remain. Did you know, 79 per cent of shoppers search for an item online before making a purchase? With that in mind, investing in appropriate tools to facilitate and enable your online presence is not a choice, but a necessity. No […]
Why Diversity and Inclusion is so Important in your Small Business!
Venetia Hillary
Posted on: September 1, 2021
The process of building and maintaining a small business is as stressful as it is rewarding. Small business owners have to juggle many duties, and one that they may not consider is the importance of diversity and inclusion. For some, this may seem unnecessary, like something to focus on if every other duty in the […]
How To Find Inspiration as a Small Business Owner
Marama Carmichael
Posted on: August 25, 2021
As a small business owner, you probably know all too well, the feeling of being stuck in a rut. The good news is that there are ways to remain motivated and inspired no matter what challenges you face! At Oracle Tree, we are always looking for ways we can keep things fresh and exciting. So, […]
Why You Need to Include “Community Engagement” in Your Social Media Strategy
Venetia Hillary
Posted on: August 11, 2021
What to post and when. That’s a social media marketing strategy, right? Wrong. These are just tactics to boost engagement. Although they can be very effective if executed well! They are, however, usually the first and the last thing a time-poor small business owner will think about when planning their social media strategy, because…. what […]
How To Write A Blog For Your Small Business
Jennaya Dyet
Posted on: August 4, 2021
We tell all our small business clients that in order to optimise their websites for search, they need to have a blog and post regular blog content. But how do you write a blog that not only increases your chances of better page ranking, but also captures your audience’s attention long enough for them to […]
How To Boost Your Website With an SEO-Friendly FAQ Page
Marama Carmichael
Posted on: July 21, 2021
A Frequently Asked Questions (FAQ) Page helps you answer your customer’s questions exactly where they ask them – online! It’s estimated that between 50-70% of your customer’s are making their buying decisions before they even speak to you. They’re finding the information they need on the internet – so you need to make every effort […]
Brand Archetypes — How and Why They Work
Marama Carmichael
Posted on: June 23, 2021
Unless you want to spend your days competing on price alone, you need to connect with your audience on a deeper level. To do this, your brand needs a real human personality with a real, human voice. You need to curate a brand archetype that can engage with your customers on a deeper, emotional level. […]
10 Social Media Content Ideas To Keep Things Fresh!
Venetia Hillary
Posted on: May 12, 2021
What small business owner wouldn’t want to walk into a room filled with people that have needs only you can fulfil? This is one of the reasons why social media marketing can be so effective. Nowhere else will you get access to such a targeted and engaged audience for your messaging! Generating social media content […]
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