Have You Considered An Ecommerce Store?
Dominique Macartney
Posted on: April 6, 2021
2020 gave us all a new perspective on what “business resilience” truly means. We all saw businesses that were forced to close due to the stress of the COVID-19 pandemic. Many that survived, did so because they were forced to pivot operationally. They adapted to consumer demands so they could stay in business. Many turned […]
A Major Google Update Is Coming. Is Your Website Ready?
Marama Carmichael
Posted on: April 1, 2021
Google is planning a major update to its search ranking algorithm in May this year, which will massively overhaul the way it factors Page Experience elements into search rankings. In short, the ease with which people use your website is about to become even more important. Is your site slow? How about mobile-friendly? Depending on […]
What Is Clubhouse? The New Social App Taking The World By Storm
Venetia Hillary
Posted on: March 9, 2021
Wondering why you’re hearing a lot about the new Clubhouse app lately? You’d be excused for thinking “what’s all the fuss about?” There is a new social media platform popping up every day, right? This one has grown by 10 million users in just three months though! So from a marketing perspective, it might be […]
Marketing Automation: Will my customers like it?
Marama Carmichael
Posted on: March 2, 2021
There are many industry blogs and articles that talk to the benefits marketing automation can have for your business. From an efficiency perspective, it’s easy to see the benefits. Less time spent on customer relationship management throughout their journey, means more money in your pocket. But what of the customers? They too benefit from a […]
4 Social Media Hacks You Should Absolutely Avoid!
Venetia Hillary
Posted on: February 23, 2021
Building your social media presence should be an important marketing goal for your business. But with all this competition for engagement, it’s easy to become frustrated if things progress slowly. A quick google search of “how can I boost my social media following?” will return millions of results. But we think you should avoid most of […]
How To Build The Perfect Customer Avatar
Marama Carmichael
Posted on: February 16, 2021
Successful marketing is all about getting the right message, in front of the right person, at the right time. And the first step when planning out a marketing strategy needs to be deciding on who you will be marketing too. It might sound obvious to some, but unless you clearly define who your target customer […]
Growth Mindset for Business Success
Marama Carmichael
Posted on: February 10, 2021
As humans, we generally view failure in one of two ways. Either, as a hopeless unbeatable obstacle, or as an opportunity to learn and try again. The kind of mindset you have can make all the difference to the way you deal with everyday challenges, but from a business perspective this can be the difference […]
5 Conversion Rate Strategies That Actually Work!
Marama Carmichael
Posted on: February 2, 2021
If you run a business that depends on leads to generate revenue, you probably already know that getting online traffic to your website is just one part of the strategy puzzle. Getting that traffic to actually convert is where the real business value is. Not everyone visiting your website will buy, but these conversion rate […]
5 Stock Photo Alternatives For Your Business
Venetia Hillary
Posted on: January 26, 2021
If you’ve ever had to search for marketing images online, you’ve probably felt both elated and overwhelmed at the shear volume of stock photos available. There are literally millions of options to choose from! But after a while, they all start to look… the same. And none of them feel quite “right” for your brand.
Inbound & Outbound Marketing – What’s the Difference?
Dominique Macartney
Posted on: January 19, 2021
You have probably heard the terms inbound and outbound marketing before, but do you actually know what they mean? There is a LOT of marketing jargon out there, which can be daunting when you’re dipping you feet into the marketing pool for the first time. Never fear! We’ve gone ahead and broken it down for you.
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