Your “brandmark” is the face of your company and the centre of your brand design. It represents your founder, product, services, and team all at once.
It dominates your website, is used as the icon for your mobile app, and is stamped on anything you provide. When customers enjoy and become committed to your brand, they begin to associate themselves with it as clients under one brandmark.
Becoming a customer-centric company is about actions, not words. Every company in the industry says they care about customers, but which ones really do? You can tell by what they do, not what they say.
Truly customer-centric companies that engender trust and loyalty from their customers dedicate themselves to customer satisfaction. They are courteous, engaged, and will do anything to make a problem situation right again.
The vast majority of digital marketing techniques are focused on outreach and the initial customer conversion. However, once a customer buys from you once… then what? Do you really need to start all that effort over again to convert them a second time? Of course not.
Once you have converted a lead into a paying customer, the game changes. Your priority becomes not conversion, but customer retention.
Every growing business needs a strong ecosystem in place. It’s this ecosystem that allows the business to operate as a whole, rather than separate departments. But all too often business owners don’t realise they’re lacking an ecosystem, and their business suffers as a result.
Writing is hard.
I’m sure you’re well acquainted with the woes of creating and publishing blog posts. You’ll think of a great idea, get to your computer, and open a word document ready to type— but no words come out.
Your idea was great; but no matter how hard you try, you can’t seem to organise your thoughts on paper. And every 10 minutes, you think,
“Where was I going with this again?”
When you’re a business, people come to you in need of your expertise.
As such, many businesses put their records and awards up-front, feeling that these things make a solid case for the kind of performance they provide their clients.
However, while there are going to be certain clients that these accolades appeal to (competitive buyers, as they’re called by Martindale-Avvo), it’s important to remember that not everyone chooses someone to do business with based strictly on their record and experience.
What other factors can go into the decisions, though? Well, you might be surprised. For example… (more…)
The keys to SEO – What every business owner needs to know about how to be found on Google.
SEO or (search engine optimisation) is a pretty complex topic. There are over 200 “ranking signals” that Google uses to decide what to show when people search for something. It can be overwhelming. BUT here are 5 key things that even the most Google phobic business owners need to know that will unlock the power of Google.
Branding is a lot like building a tower. First, you need a good foundation, and then you need to put the right pieces in the right places.
At the same time, any one mistake can destroy your tower and bring you back down to earth.
In this blog, we’ll go over a few different ways you can get your branding message across to your target audience.
In today’s marketing world attracting the attention of new customers can be challenging.
This is especially true if your traditional marketing channels are television and radio or print marketing. While these channels aren’t going away, with more people turning to streaming for their entertainment, your marketing needs to be even more strategic than before.
So you’ve done your research and hired a marketing agency. That’s great. But what now?
Do you just leave everything in their hands? Do you keep checking in with them to see what’s going on? Do you work side-by-side with them? Different styles of working are right for different people. However, the best thing is probably to go for a balance between complete autonomy and working together.
