10 Social Media Content Ideas To Keep Things Fresh!
Venetia Hillary
Posted on: May 12, 2021
What small business owner wouldn’t want to walk into a room filled with people that have needs only you can fulfil? This is one of the reasons why social media marketing can be so effective. Nowhere else will you get access to such a targeted and engaged audience for your messaging! Generating social media content […]
When Saying “NO” to a Customer Is Good For Business
Marama Carmichael
Posted on: May 5, 2021
It seems counterintuitive, right? A marketing company telling you to turn away a paying customer! After all, you would not have started your business if you didn’t want it to grow, and you need customers to make growth happen.
Do I Need A New Website? 10 Signs To Lookout For
Minul Wimalagunaratne
Posted on: April 28, 2021
More than ever before, you need to have a digital presence. Your website should be the starting point for your online strategy. It should be the solid foundation on which all of your other digital touch-points are build upon. So why do so many small businesses not make the proper investment in theirs? Here are […]
Tips for Designing A Lead Magnet That Your Customers Can’t Resist!
Marama Carmichael
Posted on: April 21, 2021
For a business to make money, it needs customers. There is a whole journey of discovery that your customers go on before they end up actually buying from you, and this is where marketing comes in. More specifically, lead generation. One way to effectively generate leads is through the design of a lead magnet.
Have You Considered An Ecommerce Store?
Dominique Macartney
Posted on: April 6, 2021
2020 gave us all a new perspective on what “business resilience” truly means. We all saw businesses that were forced to close due to the stress of the COVID-19 pandemic. Many that survived, did so because they were forced to pivot operationally. They adapted to consumer demands so they could stay in business. Many turned […]
A Major Google Update Is Coming. Is Your Website Ready?
Marama Carmichael
Posted on: April 1, 2021
Google is planning a major update to its search ranking algorithm in May this year, which will massively overhaul the way it factors Page Experience elements into search rankings. In short, the ease with which people use your website is about to become even more important. Is your site slow? How about mobile-friendly? Depending on […]
What Is Clubhouse? The New Social App Taking The World By Storm
Venetia Hillary
Posted on: March 9, 2021
Wondering why you’re hearing a lot about the new Clubhouse app lately? You’d be excused for thinking “what’s all the fuss about?” There is a new social media platform popping up every day, right? This one has grown by 10 million users in just three months though! So from a marketing perspective, it might be […]
Marketing Automation: Will my customers like it?
Marama Carmichael
Posted on: March 2, 2021
There are many industry blogs and articles that talk to the benefits marketing automation can have for your business. From an efficiency perspective, it’s easy to see the benefits. Less time spent on customer relationship management throughout their journey, means more money in your pocket. But what of the customers? They too benefit from a […]
4 Social Media Hacks You Should Absolutely Avoid!
Venetia Hillary
Posted on: February 23, 2021
Building your social media presence should be an important marketing goal for your business. But with all this competition for engagement, it’s easy to become frustrated if things progress slowly. A quick google search of “how can I boost my social media following?” will return millions of results. But we think you should avoid most of […]
How To Build The Perfect Customer Avatar
Marama Carmichael
Posted on: February 16, 2021
Successful marketing is all about getting the right message, in front of the right person, at the right time. And the first step when planning out a marketing strategy needs to be deciding on who you will be marketing too. It might sound obvious to some, but unless you clearly define who your target customer […]
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