Marketing

How to Get a Good ROI on Your Marketing Campaign

Marama Carmichael

When you’re putting good money into a marketing campaign, you expect a good ROI or return on investment. This is just good business sense for everything that you do.

When you hire a new person, you expect them to put in enough work to justify how much you pay them.

When you spend a lot of money on developing a product, you want the product to reflect that.

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101 Marketing Ideas for Your Business in 2020

Marama Carmichael

Starting a business and unsure where to start getting the word out and attracting customers? Or stuck in a marketing rut and need inspiration? 

Find the marketing solution that’s perfect for your business and brand in this comprehensive list of marketing ideas. (more…)

Digital versus Traditional Marketing

Dominique Macartney

Long ago brands relied on tried and true methods of marketing.

Everyone was restricted by the limitations of print (billboards, print ads), sight (commercials, movie theatre screens), and sound (radio).

Traditional marketing tactics were extremely expensive and measuring the success of a campaign could be tricky. The age of digital marketing has been upon us for some time, and everything has changed.

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Apply Hub and Spoke Marketing to Grow Your Business

Marama Carmichael

People buy from businesses they know, trust, respect and believe they can work with. They choose products and services to help their own business in some way.

It might be to do with lowering costs, improving efficiencies, growing market share, maximising profit, etc. The results those businesses get must be greater than the cost and effort of buying and using the products or services.

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5 Tactics to Increase Word-of-Mouth Marketing for Your Brand

Marama Carmichael

The star-review culture has informed the business world under no uncertain terms that word-of-mouth advertising packs a real punch.

There are, in fact, few things more powerful than a recommendation from a trusted friend, colleague, or genuine blogger. If someone goes out of their way to recommend a brand or product to you without an affiliate link, you’re inclined to believe them, and so are your customers.

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Top 4 Ways to Build a Free Email List

Marama Carmichael

Email lists are essential for online businesses. It is a great way to stay in touch with your customers, without getting too pushy. Since most of your customers (and potential ones) have an email, it is a great way to reach them. They can open them whenever they get a chance.

You don’t have to worry about calling and interrupting them in the middle of dinner. Instead, they can open them when they have a few minutes.

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4 Digital Marketing Elements Your Business Needs

Dominique Macartney

For many businesses today, digital marketing is a key element of an overall marketing strategy, whether the business is working on a local or an international level.

The key to finding the right digital marketing elements to add to your overall marketing strategy will depend on:

  • what you know about your target audience
  • and how they spend their time online

No matter what your target audience looks like, you can still reach potential customers anywhere with these four digital marketing elements.  (more…)

Don’t Make These SEO Mistakes

Marama Carmichael

Yes, SEO is a necessary part of any business’s strategy if you want to rank in the search engine results page (SERPs). But there are certain SEO tactics that can actually harm your website and lower your ranking.

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3 Tips To Develop A Healthy Business Ecosystem

Marama Carmichael

When you run a small business, you can get pretty caught up in its day-to-day functioning. You’re so involved in solving the problem you’re having right this minute that maybe you’re not spending that much time thinking about the future.

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3 Reasons To Have A Copywriter Do Your Content Marketing

Dominique Macartney

The basic idea behind content marketing is simple.

You create a piece of content that gets your audience’s attention, and sort of soft sells you, your brand, and your products to the audience. For example, if you ran an online storefront that sold gardening supplies, then running a blog full of tips and tricks for everything from vegetables to flowers would pull people in, and put them within easy buying range.

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