AI Future or Just Buzzword Hype?
Posted on: May 7, 2025
AI is everywhere in marketing conversations right now – but is it genuinely transforming the way we work, or just another buzzword? While the hype is loud, the impact is real when used strategically. Let’s explore what AI is actually doing for marketing today, and how your business can take advantage of it without getting […]
5 Ways to Master Voice Search
Posted on: April 30, 2025
“Hey Siri, where’s the best coffee shop near me?” Voice search has changed the way people find information online. With the rise of smart assistants like Siri, Alexa, and Google Assistant, more consumers are using voice commands to search for products, services, and businesses. In fact, by 2024, it’s estimated that more than half of […]
SEO Mistakes to Avoid
Posted on: April 16, 2025
Search Engine Optimisation (SEO) is a powerful tool for helping businesses attract organic traffic, improve search rankings, and establish brand credibility. When done right, SEO can position your business in front of the right audience, drive consistent website traffic, and generate long-term growth. However, many businesses unknowingly make SEO mistakes that limit their success, often […]
Is AI Automation the Future of Customer Support?
Posted on: March 5, 2025
In a society where instant gratification has become a norm, businesses face mounting pressure to deliver more efficient customer support. By offering a blend of speed, accuracy, and 24/7 availability, businesses of all sizes are turning to (artificial intelligence) AI automation, chatbots for business, AI marketing tools and more to meet these demands. With AI’s […]
What Makes Great Interactive Content?
Posted on: February 19, 2025
What if we told you that you could create the most captivating content that almost everyone would want to engage with? We bet this sounds compelling, and the truth is, it is possible for small business owners to create content that a lot of people love. You just have to create interactive content. When it comes down […]
