SEO

Don’t Make These SEO Mistakes

Marama Carmichael

Yes, SEO is a necessary part of any business’s strategy if you want to rank in the search engine results page (SERPs). But there are certain SEO tactics that can actually harm your website and lower your ranking.

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4 Costly SEO Mistakes to Avoid in 2020

Marama Carmichael

Every business wants to appear first in search results. However, very few businesses know how to do it. Search Engine Optimisation (SEO) is a massive industry that is worth more than 80 billion, according to Forbes.

To get yourself to the first page for your target keyword, you need a good strategy that is flexible enough to incorporate changes in the future. If you are not getting the results you want, have a look at these costly SEO mistakes and see if you are committing them. (more…)

Why Your Business Needs a Blog

Dominique Macartney

As a busy business owner, you probably feel like you can’t put anything else on your plate. However, if you are not marketing your business, it won’t continue to grow and prosper.

Unfortunately, most business owners only market their business when it is slow. Then, things pick up and they don’t have the time to continue to advertise their business. This leads back to slow times. The cycle continues.

Because of this, you should be finding ways to market your business every day. One really good way to grow your business is by blogging. Here are some reasons why you should start blogging for your business. (more…)

SEO: 5 keys to being found on Google

Marama Carmichael

The keys to SEO – What every business owner needs to know about how to be found on Google.

SEO or (search engine optimisation) is a pretty complex topic. There are over 200 “ranking signals” that Google uses to decide what to show when people search for something. It can be overwhelming. BUT here are 5 key things that even the most Google phobic business owners need to know that will unlock the power of Google.

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The One Tip You Need For Blogging Success

Marama Carmichael

So, you’ve decided you’re going to add a blog to your business. You’ve researched it, and you know that one of the best ways to increase your interaction with potential customers is to continually add content to your site. A blog is the best way to do that.

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SEO: Setting up Shop Next to the Internet’s Main Entrance

Marama Carmichael

SEO is critical in the business world today – it can help drive organisational growth, increase sales, and build your customer base. Yet it still remains an abstract concept for many business owners and entrepreneurs alike. They realise its importance, but struggle with understanding the finer details of how it works. Perhaps you too would like to learn more.

This article answers the following questions: What is SEO? How does it work? And why does it matter so much? Armed with this knowledge, you will be better equipped to make better business decisions for your company.

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How to Rank in Google’s Featured Snippets

Marama Carmichael

First off, what is a featured snippet? A featured snippet is what Google decides is the best complete answer to a question.  It’s that little bit of information from a relevant website that appears first after a Google search below the ads and often above other related questions. It is also called an “answer box” because it usually answers a precise question that you searched for right away. Clicking on a featured snippet will take you to the main website so that you get more information.

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4 SEO Tools to Get Your Business Noticed Online

Marama Carmichael

If you own a small business, odds are you have a website.  If you invested the time and money to make that website the best advertisement for your business—one which drives sales and helps your business grow—odds are you want people to see it.  Here’s the rub:  if you don’t also invest in effective search engine optimisation (SEO), they’re not going to find your site online.  Period.

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SEO Tips for Your Business

Marama Carmichael

Marketing can be complicated. There are so many businesses competing for the attention of millions of people searching for information online. You need to find a way to stand out above your competition.

Search engine optimisation, otherwise known as SEO, can really help. It basically means that you are using the search engines to your advantage. Ignoring SEO can be a big mistake.

Unsure where to begin? Here are some SEO tips you can use for your business.

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4 Ways to Improve Your Google Search Ranking

Marama Carmichael

SEO strategy may seem like a constantly shifting landscape, but the fundamentals don’t change that much. Follow a sound strategy in the following areas, and you’ll boost your Google rank and bring more readers to your site.

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