If optimising content for Google is the cake of inbound marketing, then having it appear as a Google snippet is the cream on top! But how do you go about creating killer content that cuts through all the rest? Read on to find out about this major SERP opportunity.
Top 5 Reasons Why Local SEO Is Important to Your Business
A study conducted by Hubspot discovered that 72% of people who conducted a local search ended up visiting a store within five miles. What’s more interesting is that 97% of people learn about a local business through the information they find online.
If you run a local store, or your business has a brick-and-mortar location, you are letting lots of opportunities pass you by if you don’t have an online presence. In fact, local SEO (Search Engine Optimisation) should be at the core of your online marketing strategies.
What Is A Google Penalty, And How Can Your Business Recover from One?
OK, honesty counts. And here’s the question: ever click “I Agree” to one of those terms of service agreements on the Internet?
You did, right? Don’t worry, you’re not the only one. More than 90% of people agree to avoid reading some massive legal document which, even if they took the time to read it, they probably wouldn’t understand.
4 Costly SEO Mistakes to Avoid in 2020
Every business wants to appear first in search results. However, very few businesses know how to do it. Search Engine Optimisation (SEO) is a massive industry that is worth more than 80 billion, according to Forbes.
To get yourself to the first page for your target keyword, you need a good strategy that is flexible enough to incorporate changes in the future. If you are not getting the results you want, have a look at these costly SEO mistakes and see if you are committing them. (more…)
Why Your Business Needs a Blog
As a busy business owner, you probably feel like you can’t put anything else on your plate. However, if you are not marketing your business, it won’t continue to grow and prosper.
Unfortunately, most business owners only market their business when it is slow. Then, things pick up and they don’t have the time to continue to advertise their business. This leads back to slow times. The cycle continues.
Because of this, you should be finding ways to market your business every day. One really good way to grow your business is by blogging. Here are some reasons why you should start blogging for your business. (more…)
SEO: 5 keys to being found on Google
The keys to SEO – What every business owner needs to know about how to be found on Google.
SEO or (search engine optimisation) is a pretty complex topic. There are over 200 “ranking signals” that Google uses to decide what to show when people search for something. It can be overwhelming. BUT here are 5 key things that even the most Google phobic business owners need to know that will unlock the power of Google.
The One Tip You Need For Blogging Success
So, you’ve decided you’re going to add a blog to your business. You’ve researched it, and you know that one of the best ways to increase your interaction with potential customers is to continually add content to your site. A blog is the best way to do that.
SEO: Setting up Shop Next to the Internet’s Main Entrance
SEO is critical in the business world today – it can help drive organisational growth, increase sales, and build your customer base. Yet it still remains an abstract concept for many business owners and entrepreneurs alike. They realise its importance, but struggle with understanding the finer details of how it works. Perhaps you too would like to learn more.
This article answers the following questions: What is SEO? How does it work? And why does it matter so much? Armed with this knowledge, you will be better equipped to make better business decisions for your company.
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