87% of consumers start researching products they are interested in online. If you are already creating content, you are on the right track. Great content can help you inform potential clients of your products. It will spread brand awareness, position you as an authority in your industry, and help you create lead nurturing assets. However, great content can only go so far if you ignore SEO. Creating website content without SEO in mind is like driving while blindfolded. SEO helps you ensure that your content reaches the target audience. It also appeases search engines to ensure your website ranks better. One of the most vital SEO aspects to focus on is keyword research. Here’s what you should know about SEO and how to approach keyword research to create valuable content.
Search Engine Optimisation (SEO) is a science and an art. Its main aim is to help businesses increase their chances of appearing at the top of search engine result pages (SERPs). Ideally, the higher your site pages rank on search engines, the higher the chances people get to interact with them.
SEO involves a combination of content creation strategies and site design. This means that the type of content you post, your site’s usability, and its security posture impact how well it ranks. While SEO might seem like a complex process, it could result in multiple benefits for your business – perks that you could enjoy continuously from a single investment.
SEO is meant to ensure that the way your website is set up is in line with what search engines and web users want. Whenever a user searches for something on a search engine, the search engine crawls the web to find relevant content. This is content that best answers the user’s query while providing in-depth information.
The search engine also looks at how easy it is to navigate the pages where the content is posted. Easy-to-navigate pages rank better than those with poor navigability. Once it is done scanning the web for relevant content, it presents the searcher with a list of relevant content based on webpage usability and content relevance. SEO helps businesses become more intentional with their content to increase their chances of appearing higher on this list.
SEO will ensure that you are increasing your website’s visibility. Since good SEO practices increase your chances of ranking high, you will have a higher chance of getting people to your site. These higher traffic levels also come with higher chances of conversions.
More importantly, SEO makes your business look trustworthy. Web users consider sites that rank high on Google as trustworthy. This means that more people are willing to buy from your business. Lastly, you need to ensure that your site offers a great user experience to rank high on search engines. In turn, you get to link your brand to amazing user experiences, which can lead to better brand engagement.
While there are many ways to rank high, conducting keyword research is one of the most important strategies. It involves assessing the keywords customers use to search for your business online and ensuring that you include them in your blog posts and site content. When search engines find these search terms when scanning your website, there is a higher chance that your content will rank higher.
Keyword research involves observing your customers’ pain points and focusing on the data. The good thing is that there are multiple tools you can use for keyword research, including Google Analytics, Ahrefs, Keywords Everywhere, Google Keyword Planner, and Competitors Organic Keywords. While you can start keyword research by brainstorming possible keywords, these tools help you find keywords that are tried and tested.
For instance, they allow you to assess your ideal customer’s search intent. Others will help you determine what the competition is using on their site to rank high. Some of these tools have a learning curve, but they are quite easy to use once you get used to them.
There is a thin line between creating valuable content and creating valuable content that reaches your target audience. SEO helps you bridge this gap, making it easy for your content to reach the end-user. Focus on SEO to increase your site’s visibility and reach.
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