Find out how you can untangle the mess called marketing and grow your business

Automation systems and content marketing

Yes, automation is a great timesaver. And, yes, that goes for automating aspects of your marketing and sales.

Automating what is repetitive, routine, even can enable you to spend more time out of the office while “the work” goes on.

Automated marketing usually refers to email and the capacity of email systems to respond appropriately to a host of triggers. It can be from greeting a potential customer to reminding one that it’s time to renew a subscription.

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Inbound Marketing: 4 Factors That Will Make A Client Approach You

When you’re a business, people come to you in need of your expertise.

As such, many businesses put their records and awards up-front, feeling that these things make a solid case for the kind of performance they provide their clients.

However, while there are going to be certain clients that these accolades appeal to (competitive buyers, as they’re called by Martindale-Avvo), it’s important to remember that not everyone chooses someone to do business with based strictly on their record and experience.

What other factors can go into the decisions, though? Well, you might be surprised. For example… (more…)

5 Tips For Increasing Your Social Media Impact

So, you finally got your business onto social media, did you? You’ve got a Twitter account, a Facebook page, a LinkedIn profile, and you’re ready to go.

Maybe you’ve been at it for a little while, though, and you’re noticing something… the numbers just aren’t adding up the way you’d hoped they would.

If you’re planning on popping the hood, and see if you can locate what’s sapping all your social media energy, here are some things you need to keep in mind for improving your effectiveness. (more…)

Tips to Get Started with Instagram for Your Business

In order for your business to be as successful as possible, you need to market it on a regular basis. Because it is free to use, social media is a very common way for even the smallest business to reach millions of potential customers.

Due to its visual nature, Instagram is a popular site. It allows you to post pictures of your business, behind the scenes, and even things about yourself and your brand.

So, how can you get started? Here are some tips to help.

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Why Your Business Needs a Blog

As a busy business owner, you probably feel like you can’t put anything else on your plate. However, if you are not marketing your business, it won’t continue to grow and prosper.

Unfortunately, most business owners only market their business when it is slow. Then, things pick up and they don’t have the time to continue to advertise their business. This leads back to slow times. The cycle continues.

Because of this, you should be finding ways to market your business every day. One really good way to grow your business is by blogging. Here are some reasons why you should start blogging for your business. (more…)

SEO: 5 keys to being found on Google

The keys to SEO – What every business owner needs to know about how to be found on Google.

SEO or (search engine optimisation) is a pretty complex topic. There are over 200 “ranking signals” that Google uses to decide what to show when people search for something. It can be overwhelming. BUT here are 5 key things that even the most Google phobic business owners need to know that will unlock the power of Google.

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4 Elements Mobile Customers Want from a Checkout Experience

When it comes to online retail, a successful operation is all about adapting to trends. Platforms, purchasing habits, customer engagement – all of these different elements are evolving rapidly, and being able to cater to these demographics effectively and quickly is crucial.

And the better the customer experience is, the more likely they are to come back.

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SEO: Setting up Shop Next to the Internet’s Main Entrance

SEO is critical in the business world today – it can help drive organisational growth, increase sales, and build your customer base. Yet it still remains an abstract concept for many business owners and entrepreneurs alike. They realise its importance, but struggle with understanding the finer details of how it works. Perhaps you too would like to learn more.

This article answers the following questions: What is SEO? How does it work? And why does it matter so much? Armed with this knowledge, you will be better equipped to make better business decisions for your company.

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Getting a Slice of the Festive Halloween Market

Halloween is a time for scary costumes, silly jokes, and a lot of festive activity. For some, the entire month of October can be seen as one big celebration. Here in Australia, we may not be as crazy about Halloween as our American friends, but it’s still a great opportunity to stand out and promote while having some spooky fun.

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Content Marketing is Like The Trojan Horse

Modern-day consumers are desensitised to advertising. From the sad soundtrack that tugs at your heartstrings to get you to donate money to a good cause… To the pulse-pounding cinematography that turns a car commercial into a miniature action movie… The audience has built up walls to resist these kinds of advertisements.

They know that whoever runs the ads is trying to sell them something, so they tune-out. They switch channels during a TV commercial break, they ignore pop-up ads online, and they let radio spots go in one ear and out the other.

Your customer base has built up walls against traditional marketing that can make getting them to listen, much less make a purchase seem almost impossible.

Until you bypass those walls, anyway. And that’s where content marketing comes in.

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