Yes, automation is a great timesaver. And, yes, that goes for automating aspects of your marketing and sales.
Automating what is repetitive, routine, even can enable you to spend more time out of the office while “the work” goes on.
Automated marketing usually refers to email and the capacity of email systems to respond appropriately to a host of triggers. It can be from greeting a potential customer to reminding one that it’s time to renew a subscription.