Find out how you can untangle the mess called marketing and grow your business

Why Your Business Needs a Blog

As a busy business owner, you probably feel like you can’t put anything else on your plate. However, if you are not marketing your business, it won’t continue to grow and prosper.

Unfortunately, most business owners only market their business when it is slow. Then, things pick up and they don’t have the time to continue to advertise their business. This leads back to slow times. The cycle continues.

Because of this, you should be finding ways to market your business every day. One really good way to grow your business is by blogging. Here are some reasons why you should start blogging for your business.

Blogs show potential clients that you are knowledgeable about your field of expertise


Blogs are great at showing people that you are an expert in your field. By giving them helpful advice on a regular basis, you are proving to everyone that you are a competent person who can be trusted.

Not only will blogging help your career because people will turn to you for advice, it will also go a long way to help you find new clients. They want to know the people that they work with and buy products from. They want to know that they aren’t wasting their money on someone or something that won’t help them.

Blogs are good for search engine optimisation


If you want your website to be found, you have to think about optimising your website for search engines. The truth is that for some searches, Google puts a priority on newer content.

In fact, many ecommerce sites don’t blog or update their websites on a regular basis at all. This gives you the opportunity to create new content and blog posts to attract links more than these commercial pages.

The more blogs that you have, the more potential clients you will have


The truth is that most people search online when they are faced with learning anything new. Because they are going to be looking online for a lot of this information, this gives you the opportunity to reach multiple clients, especially if you offer many services and products.

The more blogs and diverse content that you write gives you the opportunity to rank for more diverse terms. This can really help to drive more traffic to your website.

When it comes to marketing, blogs last longer than social media posts


While many business owners are using social media as a way to connect with potential clients (and they should), if you only can do one, you should consider blogging.

While social media posts often get lost in people’s feed, blogs can be read for years and years to come, especially if they are still relevant.

One blog post could reach multiple people every week for years, while a social media post is only seen for a few hours before another one takes its place.

Though you might be worried about finding time to blog, you really need to have one on your website. It will help you grow your business and your credibility! In fact, as your blog grows, search engines will send more and more people to your blog and website, leading to even more business growth.

If you have decided that you want to blog, but don’t have the time, don’t worry. You can hire someone else to do it for you.

There are many marketing firms and freelance bloggers who can help you grow your business. In fact, don’t hesitate to contact us for all of your marketing needs. We will be glad to help you grow your business through blogging and other marketing tactics.

SEO: 5 keys to being found on Google

The keys to SEO – What every business owner needs to know about how to be found on Google.

SEO or (search engine optimisation) is a pretty complex topic. There are over 200 “ranking signals” that Google uses to decide what to show when people search for something. It can be overwhelming. BUT here are 5 key things that even the most Google phobic business owners need to know that will unlock the power of Google.


4 Elements Mobile Customers Want from a Checkout Experience

When it comes to online retail, a successful operation is all about adapting to trends. Platforms, purchasing habits, customer engagement – all of these different elements are evolving rapidly, and being able to cater to these demographics effectively and quickly is crucial.

And the better the customer experience is, the more likely they are to come back.


SEO: Setting up Shop Next to the Internet’s Main Entrance

SEO is critical in the business world today – it can help drive organisational growth, increase sales, and build your customer base. Yet it still remains an abstract concept for many business owners and entrepreneurs alike. They realise its importance, but struggle with understanding the finer details of how it works. Perhaps you too would like to learn more.

This article answers the following questions: What is SEO? How does it work? And why does it matter so much? Armed with this knowledge, you will be better equipped to make better business decisions for your company.


Getting a Slice of the Festive Halloween Market

Halloween is a time for scary costumes, silly jokes, and a lot of festive activity. For some, the entire month of October can be seen as one big celebration. Here in Australia, we may not be as crazy about Halloween as our American friends, but it’s still a great opportunity to stand out and promote while having some spooky fun.


Content Marketing is Like The Trojan Horse

Modern-day consumers are desensitised to advertising. From the sad soundtrack that tugs at your heartstrings to get you to donate money to a good cause… To the pulse-pounding cinematography that turns a car commercial into a miniature action movie… The audience has built up walls to resist these kinds of advertisements.

They know that whoever runs the ads is trying to sell them something, so they tune-out. They switch channels during a TV commercial break, they ignore pop-up ads online, and they let radio spots go in one ear and out the other.

Your customer base has built up walls against traditional marketing that can make getting them to listen, much less make a purchase seem almost impossible.

Until you bypass those walls, anyway. And that’s where content marketing comes in.


How Interactive Marketing can Enhance Your Small Business

The Basics of Interactive Marketing


Interactive marketing promotes your business in a way that grows the relationship with the consumer. It provides a unique experience to your customers. They can engage and interact in the real world.

It’s known as engagement or experiential marketing. It works to enhance other forms of promotion such as website discounts or clearance sales.


5 Things to Consider When Redesigning Your Website

In this digital age, businesses rely a lot on their websites to make sales, boost their market dominance, and satisfy their customers. However, you need to ensure that your website appeals to your customers and has enough information to help them make purchase decisions. If your website is not helping you reach your business goals, you will have to redesign it. Here are five things to consider when redesigning your website: (more…)

4 Ways to Improve Your Google Search Ranking

SEO strategy may seem like a constantly shifting landscape, but the fundamentals don’t change that much. Follow a sound strategy in the following areas, and you’ll boost your Google rank and bring more readers to your site.


Conversion Funnels and Why You Need One

One of the most important elements of a business is the conversion funnel. A term that gets thrown around often, a conversion funnel is a critical component of a business because it demonstrates the overall health and long-term prospects of the business itself.

Although many businesses eschew delving too deep into their funnel, that is a mistake that can often become costly to a business. Though it might seem like an arduous or overwhelming task to undertake, the initial effort will be worth the investment because of the long-term value of understanding the funnel.