Small Business

How Can I Use Customer Data to Grow My Business?

Marama Carmichael

Using customer data allows you to find more people interested in your product, shows you how to reach them and gives you tactics that will convince them to buy. As marketers, these insights help us develop Personalised Marketing Strategies that are designed to achieve the highest possible return for your business!

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Managing a Virtual Office? Let me tell you what it’s like.

Nikk Carmichael

I don’t want to brag but Oracle Tree was doing the whole “virtual office” thing long before Covid made it cool!

And while it might seem like everybody has gotten used to working from home now (and it’s old hat to talk about not wearing pants to meetings!) I thought you might like to hear what it’s been like to manage a virtual office from the very beginning. Read on…

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Top 5 Reasons Why Local SEO Is Important to Your Business

Dominique Macartney

A study conducted by Hubspot discovered that 72% of people who conducted a local search ended up visiting a store within five miles. What’s more interesting is that 97% of people learn about a local business through the information they find online.

If you run a local store, or your business has a brick-and-mortar location, you are letting lots of opportunities pass you by if you don’t have an online presence. In fact, local SEO (Search Engine Optimisation) should be at the core of your online marketing strategies.

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What’s The Difference Between CRM and Marketing Automation?

Marama Carmichael

If you work in sales and marketing, it’s safe to assume that you’ve encountered the terms customer relationship management (CRM) and marketing automation software. It’s also safe to assume that you’re not entirely sure how they’re different from each other. Well, you’re not alone.

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5 Steps for Writing a Content Marketing Plan

Dominique Macartney

A business with an online presence knows that content is king. Without clear, concise content a business cannot reach the maximum amount of customers that they could be.

How does a business start with content marketing? The key is to create a content marketing plan. Here are the five steps to follow to create your company’s own content marketing plan.

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How to Get a Good ROI on Your Marketing Campaign

Marama Carmichael

When you’re putting good money into a marketing campaign, you expect a good ROI or return on investment. This is just good business sense for everything that you do.

When you hire a new person, you expect them to put in enough work to justify how much you pay them.

When you spend a lot of money on developing a product, you want the product to reflect that.

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Top 4 Ways to Build a Free Email List

Marama Carmichael

Email lists are essential for online businesses. It is a great way to stay in touch with your customers, without getting too pushy. Since most of your customers (and potential ones) have an email, it is a great way to reach them. They can open them whenever they get a chance.

You don’t have to worry about calling and interrupting them in the middle of dinner. Instead, they can open them when they have a few minutes.

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