Small Business

3 Tips To Develop A Healthy Business Ecosystem

Marama Carmichael

When you run a small business, you can get pretty caught up in its day-to-day functioning. You’re so involved in solving the problem you’re having right this minute that maybe you’re not spending that much time thinking about the future.

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4 Costly SEO Mistakes to Avoid in 2020

Marama Carmichael

Every business wants to appear first in search results. However, very few businesses know how to do it. Search Engine Optimisation (SEO) is a massive industry that is worth more than 80 billion, according to Forbes.

To get yourself to the first page for your target keyword, you need a good strategy that is flexible enough to incorporate changes in the future. If you are not getting the results you want, have a look at these costly SEO mistakes and see if you are committing them. (more…)

4 Smart Social Media Marketing Strategies to Help Your Business Grow

Marama Carmichael

 

If you own a small business, you know you need to meet your customers and prospective customers where they are. And increasingly, where they are is on social media sites like Facebook, Twitter, LinkedIn, YouTube and Instagram.

That’s especially true in Australia, where more than 60% of the population, about 18 million Aussies in total, are active monthly users on Facebook.  The same number are on YouTube, with more than 9 million sharing photos on Instagram, and more than 5 million on both Twitter and LinkedIn.

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4 Tips to Understand Your Customers and Satisfy Their Needs

Marama Carmichael

Have you ever asked yourself about the surest way to improve service delivery? Well, there is no single answer to your quest, but the road to better service delivery begins with understanding your customers.

When you understand your customers, you can tailor your services to meet their unique needs. When you fulfill the needs of your customers, they come back. Hence, a happy customer is a win for your business.

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How to Appeal to a Broader Audience with Exceptional Branding

Dominique Macartney

Your “brandmark” is the face of your company and the centre of your brand design. It represents your founder, product, services, and team all at once.

It dominates your website, is used as the icon for your mobile app, and is stamped on anything you provide. When customers enjoy and become committed to your brand, they begin to associate themselves with it as clients under one brandmark.

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6 Tips to Become a Customer-Centric Company

Marama Carmichael

Becoming a customer-centric company is about actions, not words. Every company in the industry says they care about customers, but which ones really do? You can tell by what they do, not what they say.

Truly customer-centric companies that engender trust and loyalty from their customers dedicate themselves to customer satisfaction. They are courteous, engaged, and will do anything to make a problem situation right again.

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4 Email Essentials to Customer Retention

Dominique Macartney

The vast majority of digital marketing techniques are focused on outreach and the initial customer conversion. However, once a customer buys from you once… then what? Do you really need to start all that effort over again to convert them a second time? Of course not.

Once you have converted a lead into a paying customer, the game changes. Your priority becomes not conversion, but customer retention.

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4 keys to build a strong Business Ecosystem

Marama Carmichael

Every growing business needs a strong ecosystem in place. It’s this ecosystem that allows the business to operate as a whole, rather than separate departments. But all too often business owners don’t realise they’re lacking an ecosystem, and their business suffers as a result.

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Automation systems and content marketing

Dominique Macartney

Yes, automation is a great timesaver. And, yes, that goes for automating aspects of your marketing and sales.

Automating what is repetitive, routine, even can enable you to spend more time out of the office while “the work” goes on.

Automated marketing usually refers to email and the capacity of email systems to respond appropriately to a host of triggers. It can be from greeting a potential customer to reminding one that it’s time to renew a subscription.

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Inbound Marketing: 4 Factors That Will Make A Client Approach You

Marama Carmichael

When you’re a business, people come to you in need of your expertise.

As such, many businesses put their records and awards up-front, feeling that these things make a solid case for the kind of performance they provide their clients.

However, while there are going to be certain clients that these accolades appeal to (competitive buyers, as they’re called by Martindale-Avvo), it’s important to remember that not everyone chooses someone to do business with based strictly on their record and experience.

What other factors can go into the decisions, though? Well, you might be surprised. For example… (more…)

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