Entrepreneurs

Managing a Virtual Office? Let me tell you what it’s like.

Nikk Carmichael

I don’t want to brag but Oracle Tree was doing the whole “virtual office” thing long before Covid made it cool!

And while it might seem like everybody has gotten used to working from home now (and it’s old hat to talk about not wearing pants to meetings!) I thought you might like to hear what it’s been like to manage a virtual office from the very beginning. Read on…

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Top 5 Reasons Why Local SEO Is Important to Your Business

Dominique Macartney

A study conducted by Hubspot discovered that 72% of people who conducted a local search ended up visiting a store within five miles. What’s more interesting is that 97% of people learn about a local business through the information they find online.

If you run a local store, or your business has a brick-and-mortar location, you are letting lots of opportunities pass you by if you don’t have an online presence. In fact, local SEO (Search Engine Optimisation) should be at the core of your online marketing strategies.

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What’s The Difference Between CRM and Marketing Automation?

Marama Carmichael

If you work in sales and marketing, it’s safe to assume that you’ve encountered the terms customer relationship management (CRM) and marketing automation software. It’s also safe to assume that you’re not entirely sure how they’re different from each other. Well, you’re not alone.

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Top 4 Ways to Build a Free Email List

Marama Carmichael

Email lists are essential for online businesses. It is a great way to stay in touch with your customers, without getting too pushy. Since most of your customers (and potential ones) have an email, it is a great way to reach them. They can open them whenever they get a chance.

You don’t have to worry about calling and interrupting them in the middle of dinner. Instead, they can open them when they have a few minutes.

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3 Tips To Develop A Healthy Business Ecosystem

Marama Carmichael

When you run a small business, you can get pretty caught up in its day-to-day functioning. You’re so involved in solving the problem you’re having right this minute that maybe you’re not spending that much time thinking about the future.

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5 Ways To Keep Your Employees Productive In Covid-19 Pandemic

Marama Carmichael

Australia’s recent JobKeeper package is estimated to save six million jobs affected by the COVID-19 pandemic. Workers will be paid a flat rate of $1500 every fortnight by their employers to keep them afloat. This applies to all full-time and part-time employees, including casual workers who have continuously worked for their employers for at least a year. (more…)

4 Smart Social Media Marketing Strategies to Help Your Business Grow

Marama Carmichael

 

If you own a small business, you know you need to meet your customers and prospective customers where they are. And increasingly, where they are is on social media sites like Facebook, Twitter, LinkedIn, YouTube and Instagram.

That’s especially true in Australia, where more than 60% of the population, about 18 million Aussies in total, are active monthly users on Facebook.  The same number are on YouTube, with more than 9 million sharing photos on Instagram, and more than 5 million on both Twitter and LinkedIn.

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4 Tips to Understand Your Customers and Satisfy Their Needs

Marama Carmichael

Have you ever asked yourself about the surest way to improve service delivery? Well, there is no single answer to your quest, but the road to better service delivery begins with understanding your customers.

When you understand your customers, you can tailor your services to meet their unique needs. When you fulfill the needs of your customers, they come back. Hence, a happy customer is a win for your business.

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