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Walking the Buyer’s Journey Alongside Your Customers
Venetia Hillary
Posted on: February 1, 2023
One significant mistake businesses sometimes make is the belief that the buyer’s journey is a one-time event. In reality, it’s an ongoing process that customers go through multiple times while they interact with your business. And, it’s not something your customers do on their own, either. Your company plays a vital role in guiding them […]
Fostering Brand Community: Crafting Your Founder’s Story
Marama Carmichael
Posted on: January 25, 2023
As a small business owner, you know that it’s important to foster a sense of community among your customers. And one of the best ways to do that is by introducing them to the story behind your business. Sharing your story helps create a personal connection with your customers, and it makes them feel like […]
Niche Marketing: How to Effectively Reach Your Target Audience
Venetia Hillary
Posted on: January 18, 2023
Most small business owners think that in order to be successful, they need to appeal to and appease the entire market. But this is not only difficult, but it’s also unnecessary. By focusing on niche marketing strategies instead, you can hone your efforts and reach your target audience more effectively. In this guide, we’ll go […]
Instagram Reels: The Marketing Tool that Boosts Your Brand
Jennaya Dyet
Posted on: January 11, 2023
Reels are the latest trend in social media marketing and for good reason. They’re an engaging, dynamic way to share your brand with the world. But many business owners are hesitant to start using them because they don’t know how to get started. If you’re hesitating to jump on the Reel train, then Oracle Tree […]
How Lack of Autonomy Contributes to Burnout (And What to Do About It)
Venetia Hillary
Posted on: December 14, 2022
Burnout is a big problem for a lot of people right now. If you’re feeling so stressed you could scream, you’re not alone. We’ve been there. Millions of people have been there, and it’s been quite bad in the last few years as employers and families juggle the whole concept of remote and hybrid work. […]
How To Switch Off for the Christmas Break
Venetia Hillary
Posted on: December 7, 2022
Christmas break is a time for rest, but it can be challenging to switch off when you’re self-employed. Unlike having a 9-5 job, running a business requires unwavering dedication and being on top of everything, every time. So, while others relish in the Christmas cheer, business owners are too busy putting out fires and handling […]
7 Marketing Tools Every Small Business Owner Should Have!
Marama Carmichael
Posted on: November 30, 2022
Starting a small business requires a lot of hard work and dedication. To stand out in the crowded market, small business owners need to invest in high-quality marketing and spread their brand name to consumers. Several marketing tools can help you achieve these goals without spending too much money. Marketing tools come in different forms […]
5 Realistic New Year’s Resolutions for Every Digital Marketer’s Mental Health
Marama Carmichael
Posted on: November 16, 2022
As the holiday season rolls up, it’s time to take a very real look at the stresses in our lives. One of the best ways to make a big positive change (and leave some of that anxiety behind) is to make the right new year’s resolutions. We’re not talking about your resolutions to hit the […]
A 7-Step Guide to Influencer Marketing for Small Business Owners
Jennaya Dyet
Posted on: November 9, 2022
Did you know? On average, businesses that leverage influencer marketing earn over $5 for every $1 spent. Mind-blowing, right? But you know what’s even crazier? An astonishing 61% of customers trust influencer recommendations compared to 38% who trust branded social media content. Yet, most small business owners are often afraid to implement influencer marketing, citing […]
The 5 Biggest Digital Marketing Trends in 2023 That Every Business Must Get Ready For
Venetia Hillary
Posted on: November 2, 2022
2023 is quickly approaching. If you’re like any other small business owner, you’re curious about the future changes that might reshape how you do digital marketing. After all, digital marketing is an ever-evolving field. What’s trendy now might be irrelevant tomorrow. While the fundamentals will remain unchanged, there are some critical digital marketing trends you […]
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