Entrepreneurs | Oracle Tree

Great branding is the key to success in any business. Just like people say “Google” when referring to various search engines, you want your name to be synonymous with excellence in your field. However, your personal brand should be broader than just your name; it should position you as a trusted leader in your industry. […]

Sustainability has fast become a guiding priority for businesses and customers across every industry. Reducing environmental impact is a long-term investment in our shared future. By embracing eco-friendly practices, companies can contribute to a healthier local environment, increase brand reputation, get ahead of regulations, and improve operational efficiency. Each sustainable solution offers unique benefits to […]

Artificial Intelligence is improving how businesses handle their finances, turning time-consuming functions into streamlined, automated processes. With 60% of all Australian businesses already using or planning to integrate AI financial management into their operations by 2026, if you’re still hunched over spreadsheets and receipts, you’re sacrificing precious hours and leaving valuable data insights on the […]

In content marketing, your brand has two goals to fulfil. The first is achieving visibility through SEO and paid advertising. Once that is achieved, however, your goal is to inspire conversions – to transform readers into clients and customers. To achieve that, you need to focus on how your content converts. Then, improve those results […]

The role of entrepreneur is a busy one, and it is virtually impossible to fulfil this role well unless you are a master of time management. Failure to focus on prioritising tasks for business success will ultimately result in an inability to get everything done. That is why it is best to put time management […]

As artificial intelligence reshapes businesses, companies face a balancing act around implementing AI tools to streamline operations and customer experiences while ensuring responsible AI use and addressing the ethical and practical challenges. Ordinary business owners and the minds behind its creation have widely raised questions of fairness, transparency, and privacy concerns in AI. It even […]

Workplace inclusivity is a project that we all share. Every workplace culture is made stronger by incorporating respect, adaptability, and the unique perspectives that each team member brings to the table. There was a time when workplace culture meant achieving a certain “look” and set of familiar values but, today, we know that growth stems […]

No matter what industry you’re situated within, it’s important for your company to focus on customer service. The market is more competitive than ever, so you have to stand out from your competitors. Although there are many ways to outshine your competitors, the data doesn’t lie when it comes to customer service. Customer service draws […]

The data deluge has ushered in a new era of business intelligence, with AI-driven data transforming raw information into meaningful insights that inform business decisions. Data-driven decision making is about using objective, quantifiable information to guide business choices, from product development to customer experience. It’s the difference between saying “I think our customers prefer product […]

Recent events, like the COVID pandemic, have prompted a spike in gig workers – and it doesn’t seem like freelancers are going anywhere. The gig economy is transforming the way that we think about work, but despite the popularity of gig work, there are some things you should know before you quit your day job […]