Entrepreneurs

4 Tips to Understand Your Customers and Satisfy Their Needs

Marama Carmichael

Have you ever asked yourself about the surest way to improve service delivery? Well, there is no single answer to your quest, but the road to better service delivery begins with understanding your customers.

When you understand your customers, you can tailor your services to meet their unique needs. When you fulfill the needs of your customers, they come back. Hence, a happy customer is a win for your business.

(more…)

6 Tips to Become a Customer-Centric Company

Marama Carmichael

Becoming a customer-centric company is about actions, not words. Every company in the industry says they care about customers, but which ones really do? You can tell by what they do, not what they say.

Truly customer-centric companies that engender trust and loyalty from their customers dedicate themselves to customer satisfaction. They are courteous, engaged, and will do anything to make a problem situation right again.

(more…)

4 Email Essentials to Customer Retention

Dominique Macartney

The vast majority of digital marketing techniques are focused on outreach and the initial customer conversion. However, once a customer buys from you once… then what? Do you really need to start all that effort over again to convert them a second time? Of course not.

Once you have converted a lead into a paying customer, the game changes. Your priority becomes not conversion, but customer retention.

(more…)

4 keys to build a strong Business Ecosystem

Marama Carmichael

Every growing business needs a strong ecosystem in place. It’s this ecosystem that allows the business to operate as a whole, rather than separate departments. But all too often business owners don’t realise they’re lacking an ecosystem, and their business suffers as a result.

(more…)

Why Your Business Needs a Blog

Dominique Macartney

As a busy business owner, you probably feel like you can’t put anything else on your plate. However, if you are not marketing your business, it won’t continue to grow and prosper.

Unfortunately, most business owners only market their business when it is slow. Then, things pick up and they don’t have the time to continue to advertise their business. This leads back to slow times. The cycle continues.

Because of this, you should be finding ways to market your business every day. One really good way to grow your business is by blogging. Here are some reasons why you should start blogging for your business. (more…)

5 Tips for Achieving Balance with your Marketing Agency

Marama Carmichael

So you’ve done your research and hired a marketing agency. That’s great. But what now?

Do you just leave everything in their hands? Do you keep checking in with them to see what’s going on? Do you work side-by-side with them? Different styles of working are right for different people. However, the best thing is probably to go for a balance between complete autonomy and working together.

(more…)

The One Tip You Need For Blogging Success

Marama Carmichael

So, you’ve decided you’re going to add a blog to your business. You’ve researched it, and you know that one of the best ways to increase your interaction with potential customers is to continually add content to your site. A blog is the best way to do that.

(more…)

SEO: Setting up Shop Next to the Internet’s Main Entrance

Marama Carmichael

SEO is critical in the business world today – it can help drive organisational growth, increase sales, and build your customer base. Yet it still remains an abstract concept for many business owners and entrepreneurs alike. They realise its importance, but struggle with understanding the finer details of how it works. Perhaps you too would like to learn more.

This article answers the following questions: What is SEO? How does it work? And why does it matter so much? Armed with this knowledge, you will be better equipped to make better business decisions for your company.

(more…)

Getting a Slice of the Festive Halloween Market

Marama Carmichael

Halloween is a time for scary costumes, silly jokes, and a lot of festive activity. For some, the entire month of October can be seen as one big celebration. Here in Australia, we may not be as crazy about Halloween as our American friends, but it’s still a great opportunity to stand out and promote while having some spooky fun.

(more…)

4 Key Steps to Take Before Raising Your Prices

Marama Carmichael

Raising your prices is one of the fastest ways to improve your profit margin, but it isn’t something you should simply do. There are some important things you need to do first.

(more…)