Email lists are essential for online businesses. It is a great way to stay in touch with your customers, without getting too pushy. Since most of your customers (and potential ones) have an email, it is a great way to reach them. They can open them whenever they get a chance.
You don’t have to worry about calling and interrupting them in the middle of dinner. Instead, they can open them when they have a few minutes.
When you run a small business, you can get pretty caught up in its day-to-day functioning. You’re so involved in solving the problem you’re having right this minute that maybe you’re not spending that much time thinking about the future.
Australia’s recent JobKeeper package is estimated to save six million jobs affected by the COVID-19 pandemic. Workers will be paid a flat rate of $1500 every fortnight by their employers to keep them afloat. This applies to all full-time and part-time employees, including casual workers who have continuously worked for their employers for at least a year. (more…)
If you own a small business, you know you need to meet your customers and prospective customers where they are. And increasingly, where they are is on social media sites like Facebook, Twitter, LinkedIn, YouTube and Instagram.
That’s especially true in Australia, where more than 60% of the population, about 18 million Aussies in total, are active monthly users on Facebook. The same number are on YouTube, with more than 9 million sharing photos on Instagram, and more than 5 million on both Twitter and LinkedIn.
Have you ever asked yourself about the surest way to improve service delivery? Well, there is no single answer to your quest, but the road to better service delivery begins with understanding your customers.
When you understand your customers, you can tailor your services to meet their unique needs. When you fulfill the needs of your customers, they come back. Hence, a happy customer is a win for your business.
Becoming a customer-centric company is about actions, not words. Every company in the industry says they care about customers, but which ones really do? You can tell by what they do, not what they say.
Truly customer-centric companies that engender trust and loyalty from their customers dedicate themselves to customer satisfaction. They are courteous, engaged, and will do anything to make a problem situation right again.
The vast majority of digital marketing techniques are focused on outreach and the initial customer conversion. However, once a customer buys from you once… then what? Do you really need to start all that effort over again to convert them a second time? Of course not.
Once you have converted a lead into a paying customer, the game changes. Your priority becomes not conversion, but customer retention.
Every growing business needs a strong ecosystem in place. It’s this ecosystem that allows the business to operate as a whole, rather than separate departments. But all too often business owners don’t realise they’re lacking an ecosystem, and their business suffers as a result.
As a busy business owner, you probably feel like you can’t put anything else on your plate. However, if you are not marketing your business, it won’t continue to grow and prosper.
Unfortunately, most business owners only market their business when it is slow. Then, things pick up and they don’t have the time to continue to advertise their business. This leads back to slow times. The cycle continues.
Because of this, you should be finding ways to market your business every day. One really good way to grow your business is by blogging. Here are some reasons why you should start blogging for your business. (more…)
So you’ve done your research and hired a marketing agency. That’s great. But what now?
Do you just leave everything in their hands? Do you keep checking in with them to see what’s going on? Do you work side-by-side with them? Different styles of working are right for different people. However, the best thing is probably to go for a balance between complete autonomy and working together.
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