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Successful Marketing Is Both an Art and a Science
Venetia Hillary
Posted on: June 7, 2023
Art and science go hand in hand when it comes to crafting campaigns that give your customers the creativity they want, while providing the data-driven results your business needs to thrive. Here is an overview of why art and science are both crucial elements of successful marketing campaigns and helpful steps your business can take […]
How To Find Big Data with Limited Resources
Venetia Hillary
Posted on: May 31, 2023
Big data is a game-changer in the world of business. It provides powerful insights into customer behavior, market trends, and business performance, among other things. However, many companies, particularly small businesses, don’t have the analytics resources to take full advantage of this. Only 4 in 10 companies use big data analytics, indicating that more businesses […]
A Guide to Choosing the Perfect Colour Palette for Your Brand
Venetia Hillary
Posted on: May 24, 2023
Do you know that someone can purchase your product or service simply because they love your brand colour? Colours affect consumer behaviour. That’s why marketers and business owners should understand colour psychology and, most importantly, how to choose the perfect colour palette for their brands. However, finding the best colour palette for business branding can […]
How to Use Customer Feedback to Grow Your Business
Venetia Hillary
Posted on: May 17, 2023
Small businesses usually make one huge mistake- underestimating the importance of customer feedback. And Australian small business owners are no exception. According to the State of Customer Service In Australia Report, over 70% of customers believe Australian businesses are not giving customer feedback the attention it deserves. This mistake is costing businesses thousands of dollars. […]
Think Big And Grow Your Small Business
Marama Carmichael
Posted on: May 10, 2023
Let’s get one thing clear. Small businesses in Australia have demonstrated more resilience than any other sector in the last few years. According to the Australian Financial Review, despite facing several obstacles, small businesses are projected to add $60 billion per year and support about one million jobs by 2031. And that’s just the tip […]
Are You Using Backlinks to Drive More Traffic to your Website and Increase Revenue?
Marama Carmichael
Posted on: May 3, 2023
Here’s something every small business owner should know: 97% of consumers use the internet to find local businesses. If your venture hasn’t built a formidable online presence yet, it’s high time you did. How? Start with backlinks. This article will introduce backlinks and their relationship with search engine optimisation (SEO). We’ve also included several excellent […]
Should You Consider Snapchat Marketing?
Venetia Hillary
Posted on: April 19, 2023
Leveraging social media marketing is an effective way for small businesses to create brand awareness, influence sales funnels, provide customer service, inform of new product developments, and more. Social media platforms such as Facebook, Instagram, and TikTok are well known for their business advertising capabilities. What about the slightly less popular Snapchat? Should you consider […]
Here’s How to Build a Great Team for Your Small Business
Nikk Carmichael
Posted on: April 12, 2023
Let’s face it. Small businesses power the Australian economy. According to the Australian Baking Association, 98% of businesses in Australia are small and medium-sized enterprises. Small businesses alone employ close to 50% of the workforce and contribute about $400 billion annually to GDP. Despite this tremendous impact, small businesses have a fair share of challenges. […]
Undeniable Facts – You Should Consider YouTube Marketing
Venetia Hillary
Posted on: April 5, 2023
YouTube has become essential to small businesses’ modern digital marketing strategy. YouTube is a powerful and cost-effective platform for smaller firms to reach out and interact with their target audience. Here is a comprehensive guide on why smaller firms should consider incorporating YouTube into their marketing strategy. Read along to learn more! What Is YouTube […]
Looking for the Perfect Brand Archetype for Your Business?
Marama Carmichael
Posted on: March 29, 2023
Have you ever connected with a specific brand in a deep and authentic way? Well, most successful brands know the secret to standing out from the crowd is to develop an emotional connection with their customers. For that to happen, brands implement specific archetypes as part of their brand personality in their overall outlook. In […]
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