Think like a marketer
Make confident decisions
Don’t have the budget to hire an in-house digital or branding consultant? Want proven strategies and guidance without investing in a long-term digital marketing partner? Need help building your brand? Check out our range of hyper-focused branding and digital marketing workshops for small businesses, delivered in a personalised B2B format.
Book a free 20 minute strategy sessionWhether you want to know how to use customer avatars, understand your competitors, or improve your online visibility and branding, our workshops will give you more marketing confidence, help you target the right people with the right message, and give your small business a massive boost.
We’ve decided to make it easier to access expert marketing advice for businesses who can’t afford a full-time in-house marketing department. These workshops are a labour of love and jam packed full of invaluable, actionable, and proven methods for creating more online success. Our experts can present each workshop in a 1:1 format or we can work with you and your team.
Have you heard of customer avatars but aren’t really sure how they work? Relying too much on word of mouth for new business? Need to nail down who you’re targeting to create a more effective online strategy? Then our Customer Avatar Workshop is for you.
In this 2-hour workshop, we’ll walk you through creating customer avatars (a portrait of your ideal customers) as a tool for your marketing, branding, and communication strategies. We’ll dive into your target market to understand who they are, what they want, how they behave, and how you can solve their problems.
We’ll help you create 1-3 customer avatars (depending on your business) and understand how to use them as an integral part of your business strategy, and give you a worksheet and process you can use in your own business.
Always wondered how your website performs on Google compared to others? Want to learn more about your social media competition? Need helpful advice to improve your visibility online? Our Competitor Analysis Workshop will help you understand where you stand like never before.
In this workshop, you’ll send us your competitor’s websites a week before, and we’ll compare you against your top 3 on Google Search, develop a website analysis report showing you what issues your website has, and give you expert advice on how to improve your position on Google, web design, and performance.
Next, we’ll show you how you compare with up to 5 of your social media competitors on up to 3 platforms, showing you what works, what doesn’t, and what platform they’re most active on. This is a tailored workshop delivered in a 2hr presentation developed with 4hrs of prior research.
Do you want more connection with your clients or customers? Feel like your marketing is lacking something? Want to stand out among competitors? It’s time to identify what your “brand archetype” is – a.k.a, the key to unlocking better branding for your business.
In a nutshell, a brand archetype is your brand’s personality.” It reflects who you are, what you stand for, why you do what you do, and how people remember you. Figure this out, and you’ll be able to hone your messaging, know how to represent yourself online, and connect deeper with your audience.
In our Brand Archetype Workshop, you’ll learn about the 12 brand archetypes, and together, we’ll figure out which combination of archetypes suits your company the most. Are you a magician, like Polaroid? A hero, like Nike? A caregiver, like Dove? Together, we’ll work through a brand archetype “cheat sheet” to find out.
Not sure where you’re losing customers? Can’t pinpoint where most of them are coming from? Want to learn how they behave online so you can create more targeted marketing campaigns? If you want to convert more of your target audience, this Customer Journey Workshop is for you.
Your customers start their journey before they even know you exist, entering three phases: awareness, consideration, and decision. In our Customer Journey Workshop, you’ll learn how to find, create, and analyse your customer journeys, so you know when and how to nudge them towards converting.
Together, we’ll work to design your customer journey map to pinpoint where you might be annoying your audience, what actions they take before converting, and how you can optimise their journey to get them from becoming aware of your brand to buying from you.
Simply click on "Contact Us" on your desired workshop, fill out the form and we'll get in touch to secure a date.
We’ll send you a link and then deliver a tailored workshop with resources for you to keep
After our workshop, you’ll be one step closer to creating online success and growing your business
Not sure what workshop is right for you?
Marama has spent the last 15+ years helping people across the globe design strategy-first digital marketing solutions that produce actual results for their businesses.
She loves nothing more than sharing her knowledge and empowering the next generation of conscious-minded business owners who are looking to make an impact.
Why not book in for a FREE 20 minute Strategy Session with her today!
At the moment, we’re holding all of our workshops online, though we’re based on the Gold Coast and will do in-person workshops from time to time.
We deliver our workshops in a 1:1 personalised format (usually with the small business owner themselves) but key members of your team can also attend.
If you’re no longer able to attend the workshop, we ask that you give us as much notice as possible and we will do our best to rearrange your slot.
We’ll invoice you and you can pay via direct deposit before the workshop.
Once we’ve received payment for your workshop, we’ll email you a link to the Zoom workshop and give you some information to get you ready a few days before.
Our experienced in-house team of web design, strategy, content, and digital marketing experts will be delivering our workshops.
Oracle Tree is a virtual agency with clients all over the world. Our main hub is Gold Coast, Queensland, Australia.