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Tips for Improving your Web Design
Marama Carmichael
Posted on: December 19, 2017
Think of your website in its most basic terms. What is it? It’s an online advertisement. It’s a listing that others can use to find your products or services. These tips for improving your web design will help to increase your conversion rates and your Google ranking. Like any advertisement, the focus should lie in […]
7 Proven Customer Service Strategies To Start Using Today
Marama Carmichael
Posted on: December 12, 2017
Growing a successful business leans heavily on customer service/retention success rates. According to Harvard University, customer retention is a set statistic reflecting how well a company keeps its paying customers over time. New customers are great, but maintaining paying customers keeps business flowing, and is essential for the success of every company.
Are Your Users Browsers or Searchers?
Marama Carmichael
Posted on: November 28, 2017
There are endless ways to break down your target audience. Aside from the good old demographics like age, race, and gender, online marketing introduces new ways to segment your market. One of them is based on how users navigate your site. Some will do so passively and sift through the topics and links you provide from them. […]
Improve Your Marketing with these Content Promotion Ideas
Marama Carmichael
Posted on: November 21, 2017
Getting your content out there is the easy part. Making people notice your brand and content is another. There is a lot of white noise out there; and you need to write and promote material in unique ways in order for search engines to choose your material over others. Also, throwing your content onto sites […]
The Magnificent Seven of Customer Service Tips
Marama Carmichael
Posted on: November 14, 2017
So many things in life are inherent in nature — you either have them or you don’t, and there’s not a lot you can do about it if you don’t. Just like fashion sense, some people are just going to wear socks with thongs no matter what you tell them. Thankfully, providing excellent customer service/retention is not […]
Content Marketing Tips: 3 Ways To Get Ahead on Social Media
Marama Carmichael
Posted on: November 7, 2017
Content marketing is, at its core, a fairly simple idea. Rather than bombarding your audience with commercials, you simply give them content they will consider valuable. The idea is that your audience will like your content, whether it’s a blog, a video channel, a web comic, or something else entirely, and that by extension they […]
The Importance of Updating Your Website
Marama Carmichael
Posted on: October 31, 2017
The age of your website might seem like nothing more than a random number. In fact, it has quite a bit of relevance when it comes to your success in areas such as SEO. If you have a business website, you want to make sure that it’s informative and appealing to potential patients or buyers […]
4 Web Design Tips to Improve Your Conversion Rate
Marama Carmichael
Posted on: October 24, 2017
Sometimes it’s good to escape the minutia and remember the main purpose of web design — to convert leads. In this blog, we’ll shift the focus away from aesthetics and talk about the web design principles that optimize your conversion strategy.
5 Reliable Ways to Boost Traffic Generation for Your Website
Marama Carmichael
Posted on: October 17, 2017
One of the top goals businesses have for their content marketing strategy is generating ongoing traffic to their webpages. Yet, it’s a common problem that many brands struggle with in their marketing (Source: Backlinko). Without sufficient visitors checking out your site content, you won’t get the necessary lead conversions or sales to grow your business. […]
5 Content Marketing Mistakes You Need To Avoid
Marama Carmichael
Posted on: October 10, 2017
Content marketing is the hot topic every business is trying to capitalise on these days. In theory, it sounds great. Customers these days are savvy, and they recognize traditional marketing when it comes their way. So they tune out, and ignore it. They don’t read newspaper or magazine ads, they change the channel on the […]
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