Think of your website in its most basic terms. What is it? It’s an online advertisement. It’s a listing that others can use to find your products or services. These tips for improving your web design will help to increase your conversion rates and your Google ranking.
Like any advertisement, the focus should lie in the type of return that it is able to generate. With web design, you are making a long-term investment that will continue to pay off for years to come.
Growing a successful business leans heavily on customer service/retention success rates. According to Harvard University, customer retention is a set statistic reflecting how well a company keeps its paying customers over time. New customers are great, but maintaining paying customers keeps business flowing, and is essential for the success of every company.
There are endless ways to break down your target audience. Aside from the good old demographics like age, race, and gender, online marketing introduces new ways to segment your market.
One of them is based on how users navigate your site. Some will do so passively and sift through the topics and links you provide from them. Others will be more active and go straight for the search bar. In the context of web design, we call those users browsers and searchers, respectively.
Getting your content out there is the easy part. Making people notice your brand and content is another. There is a lot of white noise out there; and you need to write and promote material in unique ways in order for search engines to choose your material over others. Also, throwing your content onto sites that look like all the other ones out there is not going to differentiate you enough for consumers. Don’t make your potential (and current) customers work so hard to find you or to understand what you can offer them. A great website grabs people’s attention and most importantly keeps it there long enough for the call-to-action to be introduced.
So many things in life are inherent in nature — you either have them or you don’t, and there’s not a lot you can do about it if you don’t. Just like fashion sense, some people are just going to wear socks with thongs no matter what you tell them.
Thankfully, providing excellent customer service/retention is not one of these inherent skills. If you’re not born with it, (very few of us really are) that’s okay. You can still acquire all the skills you need to be fabulous at it. Start by keeping to the following Magnificent Seven of Customer Service Tips for any business.
Content marketing is, at its core, a fairly simple idea. Rather than bombarding your audience with commercials, you simply give them content they will consider valuable. The idea is that your audience will like your content, whether it’s a blog, a video channel, a web comic, or something else entirely, and that by extension they will feel a loyalty to you. After all, you’re the creator of this thing they value. You are, in a very real sense, buying their goodwill by giving them something they want. It works whether you’re a news program, a comedian, or just running a blog for cleaning tips. Audience loyalty always translates to a bigger market share.
There’s a catch when it comes to content marketing, though; people have to see it. You could have the most breathtaking tree in the entire forest, but if no one is around to see it or hear it, then it may as well not exist.
The age of your website might seem like nothing more than a random number. In fact, it has quite a bit of relevance when it comes to your success in areas such as SEO. If you have a business website, you want to make sure that it’s informative and appealing to potential patients or buyers for your products. Whether you built your website 10 years ago or last week, what really counts is how old it looks.
Sometimes it’s good to escape the minutia and remember the main purpose of web design — to convert leads. In this blog, we’ll shift the focus away from aesthetics and talk about the web design principles that optimize your conversion strategy.
One of the top goals businesses have for their content marketing strategy is generating ongoing traffic to their webpages. Yet, it’s a common problem that many brands struggle with in their marketing (Source: Backlinko). Without sufficient visitors checking out your site content, you won’t get the necessary lead conversions or sales to grow your business.
The big advantage to traffic generation is there are reliable tactics and techniques that when used consistently, will bring a steady flow of website visitors your way. You can easily boost your numbers by implementing the following tips in your content strategy.
Content marketing is the hot topic every business is trying to capitalise on these days. In theory, it sounds great. Customers these days are savvy, and they recognize traditional marketing when it comes their way. So they tune out, and ignore it. They don’t read newspaper or magazine ads, they change the channel on the TV and radio, and they install ad block on their mobile devices so they never have to see another pop-up. So, instead of trying to overcome customer resistance to traditional marketing, companies are using content marketing as a way to dig under their customer’s defenses. By giving the customers something they want, something they value, the business creating that content buys a customer’s good will.