Become Your Best: Sales and Marketing for Small Business
Marama Carmichael
Posted on: September 22, 2021
Sales and marketing have always walked hand in hand, but now in the wake of the digital revolution, they are taking turns carrying each other, while running towards the destination. Digital marketing has truly changed the landscape of business and if your teams aren’t symbiotic and interpreting data together, your business and brand will suffer. […]
Creating an Effective Company Culture
Nikk Carmichael
Posted on: September 15, 2021
Company culture is a crucial part of having a successful business. Everyone’s familiar with Google’s famous fun culture, but that may not reflect your company. You need to find a match that suits your needs and your industry. Having an effective company culture is even more important for small businesses! The only way to differentiate […]
Why Diversity and Inclusion is so Important in your Small Business!
Venetia Hillary
Posted on: September 1, 2021
The process of building and maintaining a small business is as stressful as it is rewarding. Small business owners have to juggle many duties, and one that they may not consider is the importance of diversity and inclusion. For some, this may seem unnecessary, like something to focus on if every other duty in the […]
Why You Need to Include “Community Engagement” in Your Social Media Strategy
Venetia Hillary
Posted on: August 11, 2021
What to post and when. That’s a social media marketing strategy, right? Wrong. These are just tactics to boost engagement. Although they can be very effective if executed well! They are, however, usually the first and the last thing a time-poor small business owner will think about when planning their social media strategy, because…. what […]
Growing Your Managerial Style Alongside Your Business
Marama Carmichael
Posted on: July 28, 2021
As a small business owner, you probably feel that you and your team are a pretty tight, close-knit group. You’re all aware of each other’s strengths and weaknesses, and you know how to work together efficiently. You probably even know everyone’s coffee order! But if you dream of scaling up, how do you plan to […]
How To Boost Your Website With an SEO-Friendly FAQ Page
Marama Carmichael
Posted on: July 21, 2021
A Frequently Asked Questions (FAQ) Page helps you answer your customer’s questions exactly where they ask them – online! It’s estimated that between 50-70% of your customer’s are making their buying decisions before they even speak to you. They’re finding the information they need on the internet – so you need to make every effort […]
Brand Archetypes — How and Why They Work
Marama Carmichael
Posted on: June 23, 2021
Unless you want to spend your days competing on price alone, you need to connect with your audience on a deeper level. To do this, your brand needs a real human personality with a real, human voice. You need to curate a brand archetype that can engage with your customers on a deeper, emotional level. […]
How To Scale Your Small Business Without Becoming A Full-Time People Manager
Nikk Carmichael
Posted on: June 16, 2021
Most small business owners dream about growing their company to a point where it will ultimately run itself. An autonomous organisation that makes good on returns without you having to micromanage every single detail? Sounds perfect. But these type of organisations don’t just build themselves. So how can you scale your small business without becoming […]
Using Automation to Nurture B2B Customers
Venetia Hillary
Posted on: June 9, 2021
Nurturing customer relationships isn’t just for Business to Customer (B2C) companies where each customer is an individual. In Business to Business (B2B) industries, keeping your customers engaged and invested in your partnership with them is just as important – perhaps even more! Using automation to nurture B2B customers could be the key to you success.
How To Manage Key Person Risk Within Your Business
Nikk Carmichael
Posted on: June 2, 2021
As a small business owner, you likely spend a lot of time thinking about your company’s future. From product or service development, all the way to identifying growth pathways – that big picture thinking is what being in business is all about! But how much time do you spend planning for negative scenarios, like losing […]
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