The world has moved online, and marketing is no exception. Businesses are engaging on online platforms daily to connect with their audiences from all over the world.
But with so many platforms out there, it’s hard to know where to focus your energy.
This guide will point you in the right direction to choose the platform and the strategy right for your business.
OK, honesty counts. And here’s the question: ever click “I Agree” to one of those terms of service agreements on the Internet?
You did, right? Don’t worry, you’re not the only one. More than 90% of people agree to avoid reading some massive legal document which, even if they took the time to read it, they probably wouldn’t understand.
Every business needs a steady stream of clients to stay successful. That is why your brand needs to know where your target audience looks for entertainment, information and engages with others in their community.
A business with an online presence knows that content is king. Without clear, concise content a business cannot reach the maximum amount of customers that they could be.
How does a business start with content marketing? The key is to create a content marketing plan. Here are the five steps to follow to create your company’s own content marketing plan.
When you’re putting good money into a marketing campaign, you expect a good ROI or return on investment. This is just good business sense for everything that you do.
When you hire a new person, you expect them to put in enough work to justify how much you pay them.
When you spend a lot of money on developing a product, you want the product to reflect that.
People buy from businesses they know, trust, respect and believe they can work with. They choose products and services to help their own business in some way.
It might be to do with lowering costs, improving efficiencies, growing market share, maximising profit, etc. The results those businesses get must be greater than the cost and effort of buying and using the products or services.
Yes, SEO is a necessary part of any business’s strategy if you want to rank in the search engine results page (SERPs). But there are certain SEO tactics that can actually harm your website and lower your ranking.
The basic idea behind content marketing is simple.
You create a piece of content that gets your audience’s attention, and sort of soft sells you, your brand, and your products to the audience. For example, if you ran an online storefront that sold gardening supplies, then running a blog full of tips and tricks for everything from vegetables to flowers would pull people in, and put them within easy buying range.
If you own a small business, you know you need to meet your customers and prospective customers where they are. And increasingly, where they are is on social media sites like Facebook, Twitter, LinkedIn, YouTube and Instagram.
That’s especially true in Australia, where more than 60% of the population, about 18 million Aussies in total, are active monthly users on Facebook. The same number are on YouTube, with more than 9 million sharing photos on Instagram, and more than 5 million on both Twitter and LinkedIn.
Have you ever asked yourself about the surest way to improve service delivery? Well, there is no single answer to your quest, but the road to better service delivery begins with understanding your customers.
When you understand your customers, you can tailor your services to meet their unique needs. When you fulfill the needs of your customers, they come back. Hence, a happy customer is a win for your business.
101 Marketing Ideas for Your Business in 2020
Starting a business and unsure where to start getting the word out and attracting customers? Or stuck in a marketing rut and need inspiration?
Find the marketing solution that’s perfect for your business and ...
What Are The Differences Between CRM And Marketing Automation?
If you work in sales and marketing, it’s safe to assume that you’ve encountered the terms customer relationship management (CRM) and marketing automation software. It’s also safe to assume that you’re not entirely ...
3 Reasons To Have A Copywriter Do Your Content Marketing
The basic idea behind content marketing is simple.
You create a piece of content that gets your audience's attention, and sort of soft sells you, your brand, and your products to the audience. For ...