People buy from businesses they know, trust, respect and believe they can work with. They choose products and services to help their own business in some way.
It might be to do with lowering costs, improving efficiencies, growing market share, maximising profit, etc. The results those businesses get must be greater than the cost and effort of buying and using the products or services.
Yes, SEO is a necessary part of any business’s strategy if you want to rank in the search engine results page (SERPs). But there are certain SEO tactics that can actually harm your website and lower your ranking.
The basic idea behind content marketing is simple.
You create a piece of content that gets your audience’s attention, and sort of soft sells you, your brand, and your products to the audience. For example, if you ran an online storefront that sold gardening supplies, then running a blog full of tips and tricks for everything from vegetables to flowers would pull people in, and put them within easy buying range.
If you own a small business, you know you need to meet your customers and prospective customers where they are. And increasingly, where they are is on social media sites like Facebook, Twitter, LinkedIn, YouTube and Instagram.
That’s especially true in Australia, where more than 60% of the population, about 18 million Aussies in total, are active monthly users on Facebook. The same number are on YouTube, with more than 9 million sharing photos on Instagram, and more than 5 million on both Twitter and LinkedIn.
Have you ever asked yourself about the surest way to improve service delivery? Well, there is no single answer to your quest, but the road to better service delivery begins with understanding your customers.
When you understand your customers, you can tailor your services to meet their unique needs. When you fulfill the needs of your customers, they come back. Hence, a happy customer is a win for your business.
Your “brandmark” is the face of your company and the centre of your brand design. It represents your founder, product, services, and team all at once.
It dominates your website, is used as the icon for your mobile app, and is stamped on anything you provide. When customers enjoy and become committed to your brand, they begin to associate themselves with it as clients under one brandmark.
Becoming a customer-centric company is about actions, not words. Every company in the industry says they care about customers, but which ones really do? You can tell by what they do, not what they say.
Truly customer-centric companies that engender trust and loyalty from their customers dedicate themselves to customer satisfaction. They are courteous, engaged, and will do anything to make a problem situation right again.
Every growing business needs a strong ecosystem in place. It’s this ecosystem that allows the business to operate as a whole, rather than separate departments. But all too often business owners don’t realise they’re lacking an ecosystem, and their business suffers as a result.
Writing is hard.
I’m sure you’re well acquainted with the woes of creating and publishing blog posts. You’ll think of a great idea, get to your computer, and open a word document ready to type— but no words come out.
Your idea was great; but no matter how hard you try, you can’t seem to organise your thoughts on paper. And every 10 minutes, you think,
“Where was I going with this again?”
When you’re a business, people come to you in need of your expertise.
As such, many businesses put their records and awards up-front, feeling that these things make a solid case for the kind of performance they provide their clients.
However, while there are going to be certain clients that these accolades appeal to (competitive buyers, as they’re called by Martindale-Avvo), it’s important to remember that not everyone chooses someone to do business with based strictly on their record and experience.
What other factors can go into the decisions, though? Well, you might be surprised. For example… (more…)
The 12 Steps to Writing Killer Small Business Blog Posts ...
Writing is hard.
I'm sure you're well acquainted with the woes of creating and publishing blog posts. You'll think of a great idea, get to your computer, and open a word document ready to ...
6 Tips to Become a Customer-Centric Company
Becoming a customer-centric company is about actions, not words. Every company in the industry says they care about customers, but which ones really do? You can tell by what they do, not what ...
4 Tips to Understand Your Customers and Satisfy Their Needs
Have you ever asked yourself about the surest way to improve service delivery? Well, there is no single answer to your quest, but the road to better service delivery begins with understanding your ...