How To Scale Your Small Business Without Becoming A Full-Time People Manager
Nikk Carmichael
Posted on: June 16, 2021
Most small business owners dream about growing their company to a point where it will ultimately run itself. An autonomous organisation that makes good on returns without you having to micromanage every single detail? Sounds perfect. But these type of organisations don’t just build themselves. So how can you scale your small business without becoming […]
Using Automation to Nurture B2B Customers
Venetia Hillary
Posted on: June 9, 2021
Nurturing customer relationships isn’t just for Business to Customer (B2C) companies where each customer is an individual. In Business to Business (B2B) industries, keeping your customers engaged and invested in your partnership with them is just as important – perhaps even more! Using automation to nurture B2B customers could be the key to you success.
How To Manage Key Person Risk Within Your Business
Nikk Carmichael
Posted on: June 2, 2021
As a small business owner, you likely spend a lot of time thinking about your company’s future. From product or service development, all the way to identifying growth pathways – that big picture thinking is what being in business is all about! But how much time do you spend planning for negative scenarios, like losing […]
Using Google My Business To Get More Customers
Marama Carmichael
Posted on: May 26, 2021
If your customer looks online for you, what do they see? Do they need to go searching for your contact details? Or to read a review? If they do, chances are you’ll end up losing them to the competition. A Google My Business account allows all of your information to show up in the search […]
10 Social Media Content Ideas To Keep Things Fresh!
Venetia Hillary
Posted on: May 12, 2021
What small business owner wouldn’t want to walk into a room filled with people that have needs only you can fulfil? This is one of the reasons why social media marketing can be so effective. Nowhere else will you get access to such a targeted and engaged audience for your messaging! Generating social media content […]
Do I Need A New Website? 10 Signs To Lookout For
Minul Wimalagunaratne
Posted on: April 28, 2021
More than ever before, you need to have a digital presence. Your website should be the starting point for your online strategy. It should be the solid foundation on which all of your other digital touch-points are build upon. So why do so many small businesses not make the proper investment in theirs? Here are […]
Tips for Designing A Lead Magnet That Your Customers Can’t Resist!
Marama Carmichael
Posted on: April 21, 2021
For a business to make money, it needs customers. There is a whole journey of discovery that your customers go on before they end up actually buying from you, and this is where marketing comes in. More specifically, lead generation. One way to effectively generate leads is through the design of a lead magnet.
Have You Considered An Ecommerce Store?
Dominique Macartney
Posted on: April 6, 2021
2020 gave us all a new perspective on what “business resilience” truly means. We all saw businesses that were forced to close due to the stress of the COVID-19 pandemic. Many that survived, did so because they were forced to pivot operationally. They adapted to consumer demands so they could stay in business. Many turned […]
Marketing Automation: Will my customers like it?
Marama Carmichael
Posted on: March 2, 2021
There are many industry blogs and articles that talk to the benefits marketing automation can have for your business. From an efficiency perspective, it’s easy to see the benefits. Less time spent on customer relationship management throughout their journey, means more money in your pocket. But what of the customers? They too benefit from a […]
4 Social Media Hacks You Should Absolutely Avoid!
Venetia Hillary
Posted on: February 23, 2021
Building your social media presence should be an important marketing goal for your business. But with all this competition for engagement, it’s easy to become frustrated if things progress slowly. A quick google search of “how can I boost my social media following?” will return millions of results. But we think you should avoid most of […]
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