Find out how you can untangle the mess called marketing and grow your business

The 6 Keys to Content Marketing Success

Content marketing is one of the most powerful marketing tools available today.

I’m sure you’ve already come to that conclusion. When you look around, you’ll see no shortage of businesses killing it with content. But despite your knowledge of its potential, one still question remains in your head:

“How the heck do I unlock it?”

Sure, other businesses may have success with content — but why hasn’t it happened to you? What does it take to have a successful content marketing strategy?

Joe Pulizzi, author and CEO of Content Marketing Institute, may have the answer.

In his best selling book, Epic Content Marketing, Joe boils down thousands of hours of research into 6 simple steps he claims are the keys to content marketing success. Without them, he claims, your content strategy can never take off.

So what are they?

Great content fills a need

 

Why do people consume your content?

Is it because they want to buy your products? Because your writing is great? Because you have great SEO? No — it’s something much simpler:

It’s because they want to solve their problems.

When they go online and search for your content, their goal is to find something that can ease their pain. Something that can make their lives better.

And if your content isn’t providing that for them, they’re going to find some that does.

Great content is human

 

Humans strive for connection.

We want to feel like we’re understood. And when we read content, we want to feel like we’re interacting with another person — not some faceless robot-creature.

Great content can make your reader feel all those things and more.

One of the best ways you can do this is by developing your “voice”. Your voice is the style that you communicate to your audience with — it can be humorous, serious, laid back, or anything between.

And when you’ve found your voice, both you and your audience will become deeply connected with it over time. Like a friend talking to a friend.

Great content is consistent

 

The first step in success is showing up. I’m sure you’ve heard this one more times than you can stand. But despite the cliche, this couldn’t be more true when it come to content marketing.

To develop an audience on the internet, your content needs to reach them on a consistent basis.

Remember that connection we talked about earlier? It can’t form unless your audience members are being exposed to your content over, and over, and over again.

So set up an editorial calendar and stick to it like your success depends on it — because it does!

Great content has a point of view

 

Your content should capture your reader’s interest.

It should be an expression of the writer and their thoughts — a person the reader doesn’t know yet loves to hear from. As they read through your sentences, they should be eager to hear what you have to say next, even if they don’t agree with it. That’s what a point of view can do for your content.

As Joe points out in Epic Content Marketing,

“This is not encyclopedia content. You are not giving a history report. Don’t be afraid to take sides on matters that can position you and your company as an expert.”

Great content doesn’t attempt to sell a product

 

One of the biggest mistakes businesses make when writing content is trying too hard to sell their products.

In fact, most of their content exists for that sole reason. They trick readers into clicking with a sly headline, spout some rehashed information they got from one of their competitors, and close it off with a sales pitch.

That’s one quick way to drive your readers away.

If your content is truly valuable, you shouldn’t need to litter it with buzzwords and sales speak. It should speak for itself.

Great content is best of breed

 

Every day, thousands of businesses are publishing thousands of pieces of content to the internet. But here’s the thing:

Most of it isn’t good.

And as a result, you buyers have become quite picky about what content they choose to consume. Nobody has the time to consume crappy content.

So in order for your content to stand out, it has to be the best of the best.

You should publish every piece of content with the goal of setting yourself up as the informational leader in your industry. And even more importantly, you should believe that you can be.

“If you expect your readers to spend time with your content”, Joe says, “…you must deliver them amazing value.”

Nothing less.

While content marketing can be one of your businesses greatest assets, it can also be one of your biggest struggles.

Creating and implementing a working content strategy is no easy task, and keeping track of all the variables is hard for most businesses. That’s why we’re here to help.

At Oracle Tree, we’re storytellers. We create content strategies that allow you to tell you brand’s story, all the while growing your business and earning more customers. With us, you won’t have to worry about the success of your content — we’ll take care of that for you.

Want to learn more about how we can tailor our services to fit your business? Let’s talk! Contact us now.

Tips to Get Started with Instagram for Your Business

In order for your business to be as successful as possible, you need to market it on a regular basis. Because it is free to use, social media is a very common way for even the smallest business to reach millions of potential customers.

Due to its visual nature, Instagram is a popular site. It allows you to post pictures of your business, behind the scenes, and even things about yourself and your brand.

So, how can you get started? Here are some tips to help.

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4 Branding Tips to Get Consumers to Notice You

Branding is a lot like building a tower. First, you need a good foundation, and then you need to put the right pieces in the right places.

At the same time, any one mistake can destroy your tower and bring you back down to earth.

In this blog, we’ll go over a few different ways you can get your branding message across to your target audience.

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8 Ways to Present Yourself to New Prospects

In today’s marketing world attracting the attention of new customers can be challenging.

This is especially true if your traditional marketing channels are television and radio or print marketing. While these channels aren’t going away, with more people turning to streaming for their entertainment, your marketing needs to be even more strategic than before.

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5 Tips for Achieving Balance with your Marketing Agency

So you’ve done your research and hired a marketing agency. That’s great. But what now?

Do you just leave everything in their hands? Do you keep checking in with them to see what’s going on? Do you work side-by-side with them? Different styles of working are right for different people. However, the best thing is probably to go for a balance between complete autonomy and working together.

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The One Tip You Need For Blogging Success

So, you’ve decided you’re going to add a blog to your business. You’ve researched it, and you know that one of the best ways to increase your interaction with potential customers is to continually add content to your site. A blog is the best way to do that.

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Conversion in the Age of Multiple Devices

We’ve all heard the ancient proverb “Use the right tool for the right job”. In the present day, recent studies have revealed that this proverb is reflected in the manner in which consumers use various devices to search for and make online purchases. StatCounter, a web analytics company, compared the popularity of searches among desktops, mobile phones, and tablet searches. Desktops came in at 45.53%, mobile phones 50.71%, and tablets came in third at 3.76%. Looking at the issue in sheer numbers, it would appear that mobile devices win the popularity contest by a nose. But that doesn’t tell the whole story.

While other studies reveal slightly different results, the consensus is that mobile devices enjoy a slight lead over desktops in general. However, there’s little doubt that mobile devices are driving more and more traffic. These numbers play a big role in where advertisers place their precious ad dollars. And this is where things get a little murky from a marketing perspective.

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SEO: Setting up Shop Next to the Internet’s Main Entrance

SEO is critical in the business world today – it can help drive organisational growth, increase sales, and build your customer base. Yet it still remains an abstract concept for many business owners and entrepreneurs alike. They realise its importance, but struggle with understanding the finer details of how it works. Perhaps you too would like to learn more.

This article answers the following questions: What is SEO? How does it work? And why does it matter so much? Armed with this knowledge, you will be better equipped to make better business decisions for your company.

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Content Marketing is Like The Trojan Horse

Modern-day consumers are desensitised to advertising. From the sad soundtrack that tugs at your heartstrings to get you to donate money to a good cause… To the pulse-pounding cinematography that turns a car commercial into a miniature action movie… The audience has built up walls to resist these kinds of advertisements.

They know that whoever runs the ads is trying to sell them something, so they tune-out. They switch channels during a TV commercial break, they ignore pop-up ads online, and they let radio spots go in one ear and out the other.

Your customer base has built up walls against traditional marketing that can make getting them to listen, much less make a purchase seem almost impossible.

Until you bypass those walls, anyway. And that’s where content marketing comes in.

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