Social Media

4 Digital Marketing Elements Your Business Needs

Dominique Macartney

For many businesses today, digital marketing is a key element of an overall marketing strategy, whether the business is working on a local or an international level.

The key to finding the right digital marketing elements to add to your overall marketing strategy will depend on:

  • what you know about your target audience
  • and how they spend their time online

No matter what your target audience looks like, you can still reach potential customers anywhere with these four digital marketing elements.  (more…)

5 Ways To Keep Your Employees Productive In Covid-19 Pandemic

Marama Carmichael

Australia’s recent JobKeeper package is estimated to save six million jobs affected by the COVID-19 pandemic. Workers will be paid a flat rate of $1500 every fortnight by their employers to keep them afloat. This applies to all full-time and part-time employees, including casual workers who have continuously worked for their employers for at least a year. (more…)

4 Smart Social Media Marketing Strategies to Help Your Business Grow

Marama Carmichael

 

If you own a small business, you know you need to meet your customers and prospective customers where they are. And increasingly, where they are is on social media sites like Facebook, Twitter, LinkedIn, YouTube and Instagram.

That’s especially true in Australia, where more than 60% of the population, about 18 million Aussies in total, are active monthly users on Facebook.  The same number are on YouTube, with more than 9 million sharing photos on Instagram, and more than 5 million on both Twitter and LinkedIn.

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4 keys to build a strong Business Ecosystem

Marama Carmichael

Every growing business needs a strong ecosystem in place. It’s this ecosystem that allows the business to operate as a whole, rather than separate departments. But all too often business owners don’t realise they’re lacking an ecosystem, and their business suffers as a result.

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5 Tips For Increasing Your Social Media Impact

Dominique Macartney

So, you finally got your business onto social media, did you? You’ve got a Twitter account, a Facebook page, a LinkedIn profile, and you’re ready to go.

Maybe you’ve been at it for a little while, though, and you’re noticing something… the numbers just aren’t adding up the way you’d hoped they would.

If you’re planning on popping the hood, and see if you can locate what’s sapping all your social media energy, here are some things you need to keep in mind for improving your effectiveness. (more…)

The 6 Keys to Content Marketing Success

Dominique Macartney

Content marketing is one of the most powerful marketing tools available today.

I’m sure you’ve already come to that conclusion. When you look around, you’ll see no shortage of businesses killing it with content. But despite your knowledge of its potential, one still question remains in your head:

“How the heck do I unlock it?”

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Tips to Get Started with Instagram for Your Business

Marama Carmichael

In order for your business to be as successful as possible, you need to market it on a regular basis. Because it is free to use, social media is a very common way for even the smallest business to reach millions of potential customers.

Due to its visual nature, Instagram is a popular site. It allows you to post pictures of your business, behind the scenes, and even things about yourself and your brand.

So, how can you get started? Here are some tips to help.

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Why Your Business Needs a Blog

Dominique Macartney

As a busy business owner, you probably feel like you can’t put anything else on your plate. However, if you are not marketing your business, it won’t continue to grow and prosper.

Unfortunately, most business owners only market their business when it is slow. Then, things pick up and they don’t have the time to continue to advertise their business. This leads back to slow times. The cycle continues.

Because of this, you should be finding ways to market your business every day. One really good way to grow your business is by blogging. Here are some reasons why you should start blogging for your business. (more…)

4 Branding Tips to Get Consumers to Notice You

Marama Carmichael

Branding is a lot like building a tower. First, you need a good foundation, and then you need to put the right pieces in the right places.

At the same time, any one mistake can destroy your tower and bring you back down to earth.

In this blog, we’ll go over a few different ways you can get your branding message across to your target audience.

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8 Ways to Present Yourself to New Prospects

Dominique Macartney

In today’s marketing world attracting the attention of new customers can be challenging.

This is especially true if your traditional marketing channels are television and radio or print marketing. While these channels aren’t going away, with more people turning to streaming for their entertainment, your marketing needs to be even more strategic than before.

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