Social Media

Which social media platform is right for my business?

Marama Carmichael

The world has moved online, and marketing is no exception. Businesses are engaging on online platforms daily to connect with their audiences from all over the world.

But with so many platforms out there, it’s hard to know where to focus your energy.

This guide will point you in the right direction to choose the platform and the strategy right for your business.

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3 Awesome Tips To Find New Clients Online

Dominique Macartney

Every business needs a steady stream of clients to stay successful. That is why your brand needs to know where your target audience looks for entertainment, information and engages with others in their community.

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How to Get a Good ROI on Your Marketing Campaign

Marama Carmichael

When you’re putting good money into a marketing campaign, you expect a good ROI or return on investment. This is just good business sense for everything that you do.

When you hire a new person, you expect them to put in enough work to justify how much you pay them.

When you spend a lot of money on developing a product, you want the product to reflect that.

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101 Marketing Ideas for Your Business in 2020

Marama Carmichael

Starting a business and unsure where to start getting the word out and attracting customers? Or stuck in a marketing rut and need inspiration? 

Find the marketing solution that’s perfect for your business and brand in this comprehensive list of marketing ideas. (more…)

Digital versus Traditional Marketing

Dominique Macartney

Long ago brands relied on tried and true methods of marketing.

Everyone was restricted by the limitations of print (billboards, print ads), sight (commercials, movie theatre screens), and sound (radio).

Traditional marketing tactics were extremely expensive and measuring the success of a campaign could be tricky. The age of digital marketing has been upon us for some time, and everything has changed.

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4 Digital Marketing Elements Your Business Needs

Dominique Macartney

For many businesses today, digital marketing is a key element of an overall marketing strategy, whether the business is working on a local or an international level.

The key to finding the right digital marketing elements to add to your overall marketing strategy will depend on:

  • what you know about your target audience
  • and how they spend their time online

No matter what your target audience looks like, you can still reach potential customers anywhere with these four digital marketing elements.  (more…)

5 Ways To Keep Your Employees Productive In Covid-19 Pandemic

Marama Carmichael

Australia’s recent JobKeeper package is estimated to save six million jobs affected by the COVID-19 pandemic. Workers will be paid a flat rate of $1500 every fortnight by their employers to keep them afloat. This applies to all full-time and part-time employees, including casual workers who have continuously worked for their employers for at least a year. (more…)

4 Smart Social Media Marketing Strategies to Help Your Business Grow

Marama Carmichael

 

If you own a small business, you know you need to meet your customers and prospective customers where they are. And increasingly, where they are is on social media sites like Facebook, Twitter, LinkedIn, YouTube and Instagram.

That’s especially true in Australia, where more than 60% of the population, about 18 million Aussies in total, are active monthly users on Facebook.  The same number are on YouTube, with more than 9 million sharing photos on Instagram, and more than 5 million on both Twitter and LinkedIn.

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4 keys to build a strong Business Ecosystem

Marama Carmichael

Every growing business needs a strong ecosystem in place. It’s this ecosystem that allows the business to operate as a whole, rather than separate departments. But all too often business owners don’t realise they’re lacking an ecosystem, and their business suffers as a result.

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5 Tips For Increasing Your Social Media Impact

Dominique Macartney

So, you finally got your business onto social media, did you? You’ve got a Twitter account, a Facebook page, a LinkedIn profile, and you’re ready to go.

Maybe you’ve been at it for a little while, though, and you’re noticing something… the numbers just aren’t adding up the way you’d hoped they would.

If you’re planning on popping the hood, and see if you can locate what’s sapping all your social media energy, here are some things you need to keep in mind for improving your effectiveness. (more…)

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