Find out how you can untangle the mess called marketing and grow your business

Why Your Business Needs a Blog

As a busy business owner, you probably feel like you can’t put anything else on your plate. However, if you are not marketing your business, it won’t continue to grow and prosper.

Unfortunately, most business owners only market their business when it is slow. Then, things pick up and they don’t have the time to continue to advertise their business. This leads back to slow times. The cycle continues.

Because of this, you should be finding ways to market your business every day. One really good way to grow your business is by blogging. Here are some reasons why you should start blogging for your business.

Blogs show potential clients that you are knowledgeable about your field of expertise


Blogs are great at showing people that you are an expert in your field. By giving them helpful advice on a regular basis, you are proving to everyone that you are a competent person who can be trusted.

Not only will blogging help your career because people will turn to you for advice, it will also go a long way to help you find new clients. They want to know the people that they work with and buy products from. They want to know that they aren’t wasting their money on someone or something that won’t help them.

Blogs are good for search engine optimisation


If you want your website to be found, you have to think about optimising your website for search engines. The truth is that for some searches, Google puts a priority on newer content.

In fact, many ecommerce sites don’t blog or update their websites on a regular basis at all. This gives you the opportunity to create new content and blog posts to attract links more than these commercial pages.

The more blogs that you have, the more potential clients you will have


The truth is that most people search online when they are faced with learning anything new. Because they are going to be looking online for a lot of this information, this gives you the opportunity to reach multiple clients, especially if you offer many services and products.

The more blogs and diverse content that you write gives you the opportunity to rank for more diverse terms. This can really help to drive more traffic to your website.

When it comes to marketing, blogs last longer than social media posts


While many business owners are using social media as a way to connect with potential clients (and they should), if you only can do one, you should consider blogging.

While social media posts often get lost in people’s feed, blogs can be read for years and years to come, especially if they are still relevant.

One blog post could reach multiple people every week for years, while a social media post is only seen for a few hours before another one takes its place.

Though you might be worried about finding time to blog, you really need to have one on your website. It will help you grow your business and your credibility! In fact, as your blog grows, search engines will send more and more people to your blog and website, leading to even more business growth.

If you have decided that you want to blog, but don’t have the time, don’t worry. You can hire someone else to do it for you.

There are many marketing firms and freelance bloggers who can help you grow your business. In fact, don’t hesitate to contact us for all of your marketing needs. We will be glad to help you grow your business through blogging and other marketing tactics.

4 Branding Tips to Get Consumers to Notice You

Branding is a lot like building a tower. First, you need a good foundation, and then you need to put the right pieces in the right places.

At the same time, any one mistake can destroy your tower and bring you back down to earth.

In this blog, we’ll go over a few different ways you can get your branding message across to your target audience.


8 Ways to Present Yourself to New Prospects

In today’s marketing world attracting the attention of new customers can be challenging.

This is especially true if your traditional marketing channels are television and radio or print marketing. While these channels aren’t going away, with more people turning to streaming for their entertainment, your marketing needs to be even more strategic than before.


Content Marketing is Like The Trojan Horse

Modern-day consumers are desensitised to advertising. From the sad soundtrack that tugs at your heartstrings to get you to donate money to a good cause… To the pulse-pounding cinematography that turns a car commercial into a miniature action movie… The audience has built up walls to resist these kinds of advertisements.

They know that whoever runs the ads is trying to sell them something, so they tune-out. They switch channels during a TV commercial break, they ignore pop-up ads online, and they let radio spots go in one ear and out the other.

Your customer base has built up walls against traditional marketing that can make getting them to listen, much less make a purchase seem almost impossible.

Until you bypass those walls, anyway. And that’s where content marketing comes in.


Facebook Messenger Marketing Strategy:

What’s New and What You Need to Know

Facebook have tightened the way they are managing “broadcasts” over Facebook Messenger. You used to be able to do it with programs like Many Chat, but Facebook now requires businesses to apply for “Subscription Permission” if they want to send non-promotional broadcasts. Promotional Broadcasts can’t be sent at all without paying for them as a sponsored message. Here is everything you need to know about the changes and how it’s going to affect you and your business. 


Social Media Marketing: 4 Mistakes That Can Stop Success

Social media is the wave of the future, and any business looking to reach an audience and make money has at least a few social media profiles. However, while it is possible to reach a massive audience via social media sites, it isn’t easy. A business has to say all the right things, do all the right things, and even then it needs a lot of luck to take-off. But, while social media marketing success is hard, it’s a great deal harder if you shoot yourself in the foot. Which is why you should avoid the following mistakes. (more…)

10 Ways to Get More From Your Facebook Marketing – Pt 2

5) Stand-Alone Link Posting

Facebook marketers are continually looking for the best post configuration formula to get the most clicks, and one has been found. When comparing posting content with links, content without links, and links without content, it was found that linking without content was by far the most successful. Provided, of course, that your link automatically loads an image with an engaging title for whatever (blog article or news story) you are linking to.


10 Ways to Get More From Your Facebook Marketing – Pt 1

When you’re trying to build a name for yourself or your brand on social media, it can be hard to stand out from the crowd. The constant chatter, drama, leading news stories, and e-celebrity splashes can easily drown out a mild-mannered account looking to build some community awareness. Among the big names in social media, Facebook has always been a leading member of the pack and the most attuned to the needs of businesses as well as individual users. (more…)

Social Media Marketing And Your Digital Self

Digital marketing has established itself as one of the most important tactics any business can use to solidify its brand and acquire more customers. Search engine optimisation and pay per click advertising are topics of discussion that have long been popular amongst professionals from all niches online, and social media marketing has become equally important, but how does it fit into the conversations that are already active? Read on….