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Tips to Make the Most of LinkedIn for You and Your Business
Venetia Hillary
Posted on: September 14, 2022
LinkedIn has a global membership of over 830 million users, making it a renowned robust networking platform. It allows you to connect with professionals in your industry, find new employees and jobs, and share your ideas with like-minded people. However, if you’re not using LinkedIn effectively, you’ll miss opportunities crucial to your personal and business […]
Which Instagram Video Format is Best for Your Brand?
Jennaya Dyet
Posted on: August 31, 2022
Instagrammers spend an average of 53 minutes daily scrolling through the platform. A huge chunk of these 53 minutes is spent swiping across and enjoying the different offerings Instagram has – technically referred to as video formats. Below is everything you need to know about Instagram and its popular video formats. What is Instagram? Instagram […]
Importance Of Digital Accessibility on Your Website
Marama Carmichael
Posted on: August 10, 2022
By definition, digital accessibility refers to the practice of making your website easy to navigate for people with diverse disabilities. This includes people with visual impairment, physical disabilities, auditory loss, temporary disabilities and reduced cognitive function. In AUS, the AIHW reports that 4.4 million adults live with such disabilities. As a business, designing your website […]
Let’s Take a Look at Twitter’s New Marketing Features
Venetia Hillary
Posted on: July 13, 2022
Twitter is a renowned social media platform founded in 2006. The platform has amassed many users over time. As of 2019, Twitter had roughly 290.5 million users. By the year 2024, according to forecasts, there will be approximately 340 million Twitter users. Twitter users log on every day for different reasons. Some users utilise the […]
The BEST Working From Home Apps/Tools
Venetia Hillary
Posted on: July 6, 2022
Working from home isn’t for everyone, with some office-based professionals choosing to work alongside their colleagues in person, despite the stress of wardrobe requirements, set hours, and having to commute. Nonetheless, working from home is the real deal for some, especially those who prefer solitude and wish to avoid commuting. In a report by Buffer, 84% […]
Marketing Metrics Every Digital Marketer Should Monitor
Venetia Hillary
Posted on: June 1, 2022
Imagine trying to market your business without understanding how effective your marketing efforts are. It would be like driving with your eyes closed! You need to be tracking the right marketing metrics in order to make informed decisions about your marketing strategy and budget. But with all of the different marketing channels and metrics out […]
10 Marketing Mistakes to Avoid
Venetia Hillary
Posted on: May 18, 2022
Marketing takes A LOT of time and effort, and sometimes you make mistakes unknowingly. If you don’t catch these mistakes early on, they will keep hurting your marketing efforts. Here’s a look at the 10 most common marketing mistakes to avoid to take your business to the next level. 1.      A Poor Understanding of the […]
Best Marketing Software
Venetia Hillary
Posted on: May 11, 2022
According to Moosend, 63% of the leading companies use automated marketing software. Over the years, technology used in marketing has drastically changed, and even older marketing platforms such as emails have evolved. Imagine putting all your routine work in autopilot mode. You still have complete control of the campaign, but the software does a lot […]
Tips to a Fool-Proof Instagram Marketing Plan
Jennaya Dyet
Posted on: May 4, 2022
Since its creation, Instagram has seen tremendous growth. The social media platform is growing in popularity with increasing active monthly users. Today, there are more than 1.16 billion active users on Instagram. 90% of the users follow a particular businesses. The stats prove that Instagram is, luckily, a great tool to reach your customers. Instagram […]
Why You Should Hire a Marketer!
Venetia Hillary
Posted on: April 27, 2022
Marketing is one of those things that you know you need to do, but you struggle to find the time to put into it. You know that the only way to grow your business is through marketing, yet you still don’t want to waste precious time and money on the task. Since many business owners […]
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