Using Automation to Nurture B2B Customers
Venetia Hillary
Posted on: June 9, 2021
Nurturing customer relationships isn’t just for Business to Customer (B2C) companies where each customer is an individual. In Business to Business (B2B) industries, keeping your customers engaged and invested in your partnership with them is just as important – perhaps even more! Using automation to nurture B2B customers could be the key to you success.
Marketing Automation: Will my customers like it?
Marama Carmichael
Posted on: March 2, 2021
There are many industry blogs and articles that talk to the benefits marketing automation can have for your business. From an efficiency perspective, it’s easy to see the benefits. Less time spent on customer relationship management throughout their journey, means more money in your pocket. But what of the customers? They too benefit from a […]
4 Social Media Hacks You Should Absolutely Avoid!
Venetia Hillary
Posted on: February 23, 2021
Building your social media presence should be an important marketing goal for your business. But with all this competition for engagement, it’s easy to become frustrated if things progress slowly. A quick google search of “how can I boost my social media following?” will return millions of results. But we think you should avoid most of […]
Digital Marketing On A Budget! 4 Tips for Small Businesses
Marama Carmichael
Posted on: January 12, 2021
Digital marketing has never been more important. Customers are making more and more purchases online so it’s vital that you have an online presence. But online marketing is so expensive, you say? Not with our tips!
Which Social Media Management Platform Is The Best?
Marama Carmichael
Posted on: December 9, 2020
There are lots of different options available, all promising different things, but which social media management platform is the best one for you?
Top 12 Marketing Blogs of The Year. Our 2020 Round-Up!
Marama Carmichael
Posted on: December 5, 2020
We’ve rounded up the 12 best Oracle Tree marketing blogs of 2020 so you’re ready to start the new year fresh!
How Can I Use Customer Data to Grow My Business?
Marama Carmichael
Posted on: December 2, 2020
Using customer data allows you to find more people interested in your product, shows you how to reach them and gives you tactics that will convince them to buy. As marketers, these insights help us develop Personalised Marketing Strategies that are designed to achieve the highest possible return for your business!
Should I invest in Automated Marketing?
Marama Carmichael
Posted on: November 6, 2020
We all know how competitive things have become online. Automated Marketing can provide the killer advantage you’ve been looking for!
What’s The Difference Between CRM and Marketing Automation?
Marama Carmichael
Posted on: September 21, 2020
If you work in sales and marketing, it’s safe to assume that you’ve encountered the terms customer relationship management (CRM) and marketing automation software. It’s also safe to assume that you’re not entirely sure how they’re different from each other. Well, you’re not alone.
Digital versus Traditional Marketing
Dominique Macartney
Posted on: July 31, 2020
Long ago brands relied on tried and true methods of marketing. Everyone was restricted by the limitations of print (billboards, print ads), sight (commercials, movie theatre screens), and sound (radio). Traditional marketing tactics were extremely expensive and measuring the success of a campaign could be tricky. The age of digital marketing has been upon us […]
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