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Big data is a game-changer in the world of business. It provides powerful insights into customer behavior, market trends, and business performance, among other things. However, many companies, particularly small businesses, don’t have the analytics resources to take full advantage of this. Only 4 in 10 companies use big data analytics, indicating that more businesses […]

Search engine optimization (SEO) is one of the most cost-effective ways to grow your business online, so long as you know how to do it right. So what exactly does that mean? Read and learn more about SEO and its wonderful benefits. What is SEO? SEO stands for Search Engine Optimisation. It is the process […]

After launching a comprehensive, compelling and cutting-edge web experience along with optimising the brand’s social media channels, Wheatley Finance grew to be a market leader and bagged the Best Broker Award in VIC/TAS for 2021 making us super proud as their website development agency. It is really easy to get overwhelmed by inauthentic business advice […]

The Australian eCommerce boom is real! In the last few years, we have seen an explosion in the number of online retail businesses set up by small business owners. We’ve also seen this growth in the number of people who want to start their online store. This has led to many new competitors entering the […]

Content is king, but you’ll need an audience to discover and consume it first. Your content must be optimized for search engines to consistently rank high and attract your target audience. Your content must retain its value over time to score well in searches too. But how do you come up with useful content? Evergreen […]

Imagine trying to market your business without understanding how effective your marketing efforts are. It would be like driving with your eyes closed! You need to be tracking the right marketing metrics in order to make informed decisions about your marketing strategy and budget. But with all of the different marketing channels and metrics out […]

Copywriting and SEO writing are two distinct aspects that are critical to the success of any company. As a marketer, knowing how to create and execute an effective strategy requires a thorough understanding of both.  If you want to learn more about the differences between copywriting and SEO writing, and some tips and tricks for […]

We often come across native ads and interact with them daily on the internet. However, chances are, that most people fail to notice or even realise this form of digital advertising. In the last few years, native advertising has risen and grown in popularity, prompting the question; “why do you need to consider it for […]

Gamification is the act of turning something into a game. A game has points, interactions, rewards, and way to “win” the experience. Almost anything can be gamified to make it more fun and interactive for those involved. You can gamify your loyalty program, gamify a survey, or even gamify a loading screen. Google gamified its […]

Regardless of the type or size of your business, blogging is essential to promote and grow your business. In fact, blogging is one of the most effective digital marketing strategies; as the cliché puts it, ‘content is king’. A website alone isn’t enough to connect with your audience, establish your authority, and stand out from […]