Find out how you can untangle the mess called marketing and grow your business

Why Your Business Needs a Blog

As a busy business owner, you probably feel like you can’t put anything else on your plate. However, if you are not marketing your business, it won’t continue to grow and prosper.

Unfortunately, most business owners only market their business when it is slow. Then, things pick up and they don’t have the time to continue to advertise their business. This leads back to slow times. The cycle continues.

Because of this, you should be finding ways to market your business every day. One really good way to grow your business is by blogging. Here are some reasons why you should start blogging for your business.

Blogs show potential clients that you are knowledgeable about your field of expertise


Blogs are great at showing people that you are an expert in your field. By giving them helpful advice on a regular basis, you are proving to everyone that you are a competent person who can be trusted.

Not only will blogging help your career because people will turn to you for advice, it will also go a long way to help you find new clients. They want to know the people that they work with and buy products from. They want to know that they aren’t wasting their money on someone or something that won’t help them.

Blogs are good for search engine optimisation


If you want your website to be found, you have to think about optimising your website for search engines. The truth is that for some searches, Google puts a priority on newer content.

In fact, many ecommerce sites don’t blog or update their websites on a regular basis at all. This gives you the opportunity to create new content and blog posts to attract links more than these commercial pages.

The more blogs that you have, the more potential clients you will have


The truth is that most people search online when they are faced with learning anything new. Because they are going to be looking online for a lot of this information, this gives you the opportunity to reach multiple clients, especially if you offer many services and products.

The more blogs and diverse content that you write gives you the opportunity to rank for more diverse terms. This can really help to drive more traffic to your website.

When it comes to marketing, blogs last longer than social media posts


While many business owners are using social media as a way to connect with potential clients (and they should), if you only can do one, you should consider blogging.

While social media posts often get lost in people’s feed, blogs can be read for years and years to come, especially if they are still relevant.

One blog post could reach multiple people every week for years, while a social media post is only seen for a few hours before another one takes its place.

Though you might be worried about finding time to blog, you really need to have one on your website. It will help you grow your business and your credibility! In fact, as your blog grows, search engines will send more and more people to your blog and website, leading to even more business growth.

If you have decided that you want to blog, but don’t have the time, don’t worry. You can hire someone else to do it for you.

There are many marketing firms and freelance bloggers who can help you grow your business. In fact, don’t hesitate to contact us for all of your marketing needs. We will be glad to help you grow your business through blogging and other marketing tactics.

5 keys to being found on Google

The keys to SEO – What every business owner needs to know about how to be found on Google.

SEO or (search engine optimisation) is a pretty complex topic. There are over 200 “ranking signals” that Google uses to decide what to show when people search for something. It can be overwhelming for most business owners, but here are 5 key things that even the most Google phobic business owners need to know that will unlock the power of Google.


How To Write Absolutely Addicting Articles For Your Small Business

Are good blog posts like drugs? Well, we’ve all experienced this before:

An interesting headline will catch our eye, and we can’t help but click. The content immediately hooks us in and keeps us there for the whole journey. And when it’s over, we see another post on the sidebar with a great headline – and the whole thing starts over again.

5 hours go by in a snap. And after the ride, we’re left thinking: “How in the heck did they just do that to me?”

Some businesses have mastered the art of the “addicting” blog post. No matter what the content is about, no matter how long, we can’t help but read the entire thing through twice. We’re hooked — they’re like the drug dealers of killer content.

But how do they do it?


The One Tip You Need For Blogging Success

So, you’ve decided you’re going to add a blog to your business. You’ve researched it, and you know that one of the best ways to increase your interaction with potential customers is to continually add content to your site. A blog is the best way to do that.


SEO: Setting up Shop Next to the Internet’s Main Entrance

SEO is critical in the business world today – it can help drive organisational growth, increase sales, and build your customer base. Yet it still remains an abstract concept for many business owners and entrepreneurs alike. They realise its importance, but struggle with understanding the finer details of how it works. Perhaps you too would like to learn more.

This article answers the following questions: What is SEO? How does it work? And why does it matter so much? Armed with this knowledge, you will be better equipped to make better business decisions for your company.


5 Things to Consider When Redesigning Your Website

In this digital age, businesses rely a lot on their websites to make sales, boost their market dominance, and satisfy their customers. However, you need to ensure that your website appeals to your customers and has enough information to help them make purchase decisions. If your website is not helping you reach your business goals, you will have to redesign it. Here are five things to consider when redesigning your website: (more…)

Updating Your Web Design and Web Presence in 2018

Websites created in the 1990s, 2000s, and 2010s all look very different, and when a customer happens upon a website from another era, they can immediately tell. If your business website is from a different decade, or even has just not had a lot of sprucing up in the recent years, there are a few valuable new website features that could dramatically increase the impact of your site. (more…)

Why You Should Perform Regular Website Text Reviews

There’s a lot of talk about the importance of voice, especially now that businesses are updating their content to match the needs of people using voice to text software. Consumers are also responding to their own computers using voice to text applications, so it’s vital for your website text to be optimised for these.

A common example is the Amazon Echo device, which provides a robot named Alexa to search the Internet for information. Whether you want to know the date a person was born or listen to a favourite song from the radio, Alexa has got you covered.


5 Tips To Create A Great About Page

Websites have arguably become a calling card for a business. It’s where customers go to learn more about your business, your products, and your brand. Having great content is always important, but is so focusing on ensuring that customers leave your page understanding more about your business, what makes you unique and why they should choose you.

The best method for accomplishing this? Writing a killer ‘About’ page. This is the most important page for your website in terms of content because it tells customers who you are as a brand. Some businesses tend to overlook it and focus on other elements of the site, but the about page definitely needs attention for it really be successful.


8 Ways to Know if You Need a New Website Design

Creating a new website sounds like a good idea to many people. The thought of a dazzling website with all new images, fresh colors, and a visually attractive layout seems like an exciting project. However, while a great-looking website is always in order unless you really know why you want a change, then you may not make the right changes.