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That’s a Wrap, 2022.
Aakanksha Reddy
Posted on: December 21, 2022
Looking at the minutes from the yearly planning meeting we held in early January this year, there’s a theme that is consistent throughout. It all just felt a little “uncertain”… And why wouldn’t it? We had just wrapped up nearly 2 years of pandemic operations. Some of us were still living under movement restrictions. Everyone […]
How Lack of Autonomy Contributes to Burnout (And What to Do About It)
Venetia Hillary
Posted on: December 14, 2022
Burnout is a big problem for a lot of people right now. If you’re feeling so stressed you could scream, you’re not alone. We’ve been there. Millions of people have been there, and it’s been quite bad in the last few years as employers and families juggle the whole concept of remote and hybrid work. […]
How To Switch Off for the Christmas Break
Venetia Hillary
Posted on: December 7, 2022
Christmas break is a time for rest, but it can be challenging to switch off when you’re self-employed. Unlike having a 9-5 job, running a business requires unwavering dedication and being on top of everything, every time. So, while others relish in the Christmas cheer, business owners are too busy putting out fires and handling […]
7 Marketing Tools Every Small Business Owner Should Have!
Marama Carmichael
Posted on: November 30, 2022
Starting a small business requires a lot of hard work and dedication. To stand out in the crowded market, small business owners need to invest in digital marketing strategies and high-quality marketing and spread their brand name to consumers. Several marketing tools can help you achieve these goals without spending too much money. Marketing growth […]
Why Brands are Focusing on Inclusive UI & UX (and Why You Should Too!)
Venetia Hillary
Posted on: November 23, 2022
Most programs, software, and services assume that the average customer is actually average. As humans, we know better. The next customer to log into your website or walk through your door could be a man or a woman, tall or short, pale or dark, athletic or unwell. There’s as good a chance they will be […]
5 Realistic New Year’s Resolutions for Every Digital Marketer’s Mental Health
Marama Carmichael
Posted on: November 16, 2022
As the holiday season rolls up, it’s time to take a very real look at the stresses in our lives. One of the best ways to make a big positive change (and leave some of that anxiety behind) is to make the right new year’s resolutions. We’re not talking about your resolutions to hit the […]
A 7-Step Guide to Influencer Marketing for Small Business Owners
Jennaya Dyet
Posted on: November 9, 2022
Did you know? On average, businesses that leverage influencer marketing earn over $5 for every $1 spent. Mind-blowing, right? But you know what’s even crazier? An astonishing 61% of customers trust influencer recommendations compared to 38% who trust branded social media content. As an online marketing services company, we see that many small business owners […]
The 5 Biggest Digital Marketing Trends in 2023 That Every Business Must Get Ready For
Venetia Hillary
Posted on: November 2, 2022
2023 is quickly approaching. If you’re like any other small business owner, you’re curious about the future changes that might reshape how your digital marketing strategy. After all, digital marketing is an ever-evolving field. What’s trendy now might be irrelevant tomorrow. While the fundamentals will remain unchanged, there are some critical digital marketing trends you […]
How to Use Instagram DM Shopping For Business
Venetia Hillary
Posted on: October 26, 2022
Since its launch in 2010, Instagram has grown to be the ultimate platform for sharing photos. The app has over 2 billion active users worldwide. On average, users spend 30 minutes daily on the app, and another 500 million use Stories daily. The platform is also full of influencers with massive followings. Businesses with the […]
What is SEO, and why should you optimise your website?
Venetia Hillary
Posted on: October 19, 2022
Search engine optimization (SEO) is one of the most cost-effective ways to grow your business online, so long as you know how to do it right. So what exactly does that mean? Read and learn more about SEO and its wonderful benefits. What is SEO? SEO stands for Search Engine Optimisation. It is the process […]
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