Leveraging social media marketing is an effective way for small businesses to create brand awareness, influence sales funnels, provide customer service, inform of new product developments, and more. Social media platforms such as Facebook, Instagram, and TikTok are well known for their business advertising capabilities. What about the slightly less popular Snapchat? Should you consider Snapchat marketing for your small Australian business?
Snapchat has an impressive user base with far-reaching capabilities. Below are the most recent statistics:
Snapchat is unlike any other social media platform because users can only view each snap once. This means traditional social media campaign approaches may not be appropriate for Snapchat. Here are a few ideas to get the creative juices flowing.
Create a buzz around a new product you are preparing to launch by providing a sneak peek video. The video will build up anticipation and give your launch a bigger splash. Interested users will already be ready to purchase your product.
Users are more likely to purchase products they may be on the fence about if they don’t have to pay full price. Sending users a coupon they can redeem at checkout is a great way to get users from the platform to your website to make a purchase.
Depending on your business, you may consider releasing behind-the-scenes footage to help your audience connect with your brand. If you’re holding an event, offer a special VIP session just for your loyal users. Maybe open the event half an hour early for Snapchat users or offer special seating. The possibilities are limitless.
Snapchat has pros and cons when it comes to marketing for small businesses. Here is what you should take into consideration.