Leveraging social media marketing is an effective way for small businesses to create brand awareness, influence sales funnels, provide customer service, inform of new product developments, and more. Social media platforms such as Facebook, Instagram, and TikTok are well known for their business advertising capabilities. What about the slightly less popular Snapchat? Should you consider Snapchat marketing for your small Australian business?

What Do the Numbers Say?

Snapchat has an impressive user base with far-reaching capabilities. Below are the most recent statistics:

• In 2022, Snapchat had almost 375 million users worldwide.
• Australia has 7.35 million users.
• The user base is 51.8% female and 47.4% male.
• Most users (39%) are between the ages of 18 and 24.
• Users spend an average of 3.2 hours every month on Snapchat.
• 75% of millennials and Gen Z use Snapchat.
• Snapchat users are 60% more likely to make spontaneous purchases.
• Users share 35% of snaps, increasing the brand’s online visibility.

Campaign Ideas on Snapchat

Snapchat is unlike any other social media platform because users can only view each snap once. This means traditional social media campaign approaches may not be appropriate for Snapchat. Here are a few ideas to get the creative juices flowing.

Sneak Peek

Create a buzz around a new product you are preparing to launch by providing a sneak peek video. The video will build up anticipation and give your launch a bigger splash. Interested users will already be ready to purchase your product.

Coupons

Users are more likely to purchase products they may be on the fence about if they don’t have to pay full price. Sending users a coupon they can redeem at checkout is a great way to get users from the platform to your website to make a purchase.

VIP Treatment

Depending on your business, you may consider releasing behind-the-scenes footage to help your audience connect with your brand. If you’re holding an event, offer a special VIP session just for your loyal users. Maybe open the event half an hour early for Snapchat users or offer special seating. The possibilities are limitless.

Pros and Cons of Snapchat Marketing

Snapchat has pros and cons when it comes to marketing for small businesses. Here is what you should take into consideration.

Pros

• Since snaps can only be viewed once, many users will not miss an opportunity to view your campaign.
• Users can choose the companies they interact with.
• Due to the single-view nature of the platform, your campaigns are less likely to get lost amid competitor content.
• Included filters allow for incredible creativity.

Cons

• The single-view nature view means users may be unable to retain important information.
• Users tend to be below the age of 40, so Snapchat is not as effective for a target audience older than 40.
• Videos have a 60-second time limit.
• Filters can skew reality and give a false impression of your product if you aren’t careful.

Bottom Line: Should You Market on Snapchat?

Whether you should market on Snapchat depends on whether your target audience lives on this social media platform. For example, statistics show that the majority of users are below the age of 40 and female. If your business targets males 50 years of age and above, Snapchat is not the most effective platform to market on.

Your business is unique; your marketing strategy should be too. Oracle Tree has the expertise to help your business grow through cutting-edge strategies. Our dedicated team focuses on personalised strategies for your business. We do not believe in cookie-cutter social media solutions. Contact our marketing experts at Oracle Tree to learn more about what marketing strategy suits you best.

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