Social media is a great way to market your business, but it’s often difficult to know where to start and how to use it most effectively. Social media is not just one thing—it’s all the different platforms, from Facebook to Instagram to Pinterest and more, with different tools and strategies that apply to each. In this article, we’ll help you by answering some of the most common questions we get asked about using social media in your business and tips for maximising your online presence.
Your company should select a social media platform appropriate for its goals and target audience. Choose a platform where your target audience is active, and your message is relevant. Before joining a platform, consider your social media goals and target audience.
Joining every social network to increase your profile might be exhausting at times. Instead of creating many profiles for the sake of having them, choose networks carefully. Consider the platforms that will enable you to generate leads.
Yes, fans will find and tag you more readily if your social media usernames are consistent. Using different usernames can be confusing to your audience.
It all depends on your resources, social media platforms, and audience. Your goal is to reach as many people as possible with high-quality material. Quality trumps quantity. Remember that it is always better to publish nothing than mediocre material. Even if it means posting on Facebook three times a week, but they’re all fantastic, that’s fine.
First, consider your target audience. This should serve as a guide for your social media language and tone. It is critical to understand your target audience’s wants and needs and what draws them to your company. Understanding your organisation’s role in customer satisfaction allows you to tailor social content that fits them.
Most businesses today use plain-text posts. But using images can make your content stand out and avoid being forgotten or ignored. Captivating images help to capture the attention of followers and convey the correct message. When using images on social media, it’s critical to stay on brand. Make sure your imagery is appropriate for the post. Consistent imagery improves content recognition. Use branded imagery whenever possible so that followers can immediately associate the information with your company and remember it.
Include a call-to-action in your posts whenever possible (CTA). Determine what you want readers to do before writing a post. If you want them to read an article, sign up for a webinar, or visit your website, let your post copy state so. It’s not enough to tell readers to click a link.
Begin your post copy with a stat or fact to pique your followers’ interest, then encourage them to click through to read the rest of the story. Depending on what you want the audience to do, make it clear on the post through your call to action.
Hashtags assist social media users in finding relevant posts. They can increase the number of views on your posts when used correctly. The audience will interact with your posts because your content is relevant to their interests.
Investigate the best hashtags to use to reach the most social media users. Look for hashtags that are relevant to your company’s products or services. Remember, a post with too many hashtags may appear spammy, which is counterproductive. Don’t stuff hashtags into your posts.
Monitoring your progress to adjust your strategy is an important part of achieving your objectives. There is no one-size-fits-all approach to increasing social media engagement. Analyse which posts and content perform best to fine-tune your strategy. Keep track of top-performing post categories and schedule them regularly.
Determine which hashtags get the most impressions and engagements. Consider changing the copy and imagery when re-posting the same content. This helps you determine your audience’s preferred tone and language. Apply the same strategy to CTAs to learn which words work best.
At Oracle Tree, we can work with you to improve your social media presence and increase your audience. Contact us today and learn how we can greatly help your business’s digital presence. We have worked with many SMEs to improve their businesses in various aspects.
What could you do if your business simply… worked?