According to Moosend, 63% of the leading companies use marketing automation software. Over the years, technology used in marketing has drastically changed, and even older marketing platforms such as emails have evolved. Imagine putting all your routine work in autopilot mode. You still have complete control of the campaign, but the software does a lot of the work on its own.

You can run your campaign efficiently and save tons of time using the right automated marketing software. At the same time, it’s become harder to choose a platform since there are many different ones you can choose from.

1.    ActiveCampaign: Best Campaign Platform for Email Marketing Automation

ActiveCampaign has over 90,000 users and is amongst the leading marketing automation platforms. If you want a platform that offers the best customer experience, you should consider ActiveCampaign. It provides a mix of CRM and Email marketing to develop the best solution, ensuring you have smooth sailing.

So, ActiveCampaign is a great option if you’re looking for an excellent customer experience and improving your email marketing strategies. The platform automates the user’s email follow-up, locates the frequently engaged contacts, and integrates them with your apps. Impressively, it is also one of the most affordable options you’ll find on the market, considering its cool automation features.

2.    MeetEdgar: Best Scheduling Platform for Online Marketing Automation

MeetEdgar strikes out for its scheduling features, along with its marketing automation. It offers continuous posting, meaning the platform collects and posts relevant content on your online accounts, such as Instagram.

MeetEdgar stands out for best scheduling because its design favours time-strapped companies. The platform allows you to create posts using a browser extension and establish a schedule based on the selected category, which reduces time and effort. MeetEdgar can regularly post content on your behalf to keep your audience engaged. It also features an unlimited content library that shuffles and schedules posts according to users’ preferences.

3.    Omnisend: Best Free Platform for Marketing Automation

Omnisend has only been in the game since 2014 but has already won the hearts of 70,000+ sales teams, including Hal