Since its creation, Instagram has seen tremendous growth. The social media platform is growing in popularity with increasing active monthly users. Today, there are more than 1.16 billion active users on Instagram. 90% of the users follow a particular businesses. The stats prove that Instagram is, luckily, a great tool to reach your customers. Instagram marketing can be a tedious chore. However, it doesn’t need to be. Check out our few tips you should keep in mind when Instagram marketing!

Business Account Vs Personal Account 

Before you plan to dive into the tips, here is a vital thing to keep in mind. Instead of a personal account, you might want to switch to a business account. The reason is that these accounts offer access to exclusive features. Some of those include:

• Instagram ads
• Contact information and CTA icon on your profile
• Instagram shopping
• Primary and secondary message inbox
• Instagram insights

10 Tips for Effective Instagram Marketing 

• Define Goals 

Every marketing strategy comes with unique outcomes. For instance, many marketers use the platform to create a strong online presence. Others prefer marketing to generate new leads and enhance brand awareness. Before building an effective marketing strategy, you should define your goals first.

• Know Your Audience 

Your next step is to know your targeted audience. Before you create any random content, you need to pay attention to your audience’s interest. Learn about your customers interests to create unique content they’ll love.

• Create Sponsored Ads

Having an ad budget is vital for effective Instagram marketing. Once you know how much you wish to spend, your next step is to create sponsored ads. Engaging ads will help you to keep your posts at the top position!

• Use Interactive Hashtags

Interactive hashtags build an instant connection with your audience. The user-generated content will help users to search posts related to your brand.

• Post Quality Content 

Engagement starts with posting quality content on your business account. You need to create content after searching for the interest of your targeted audience.

• Build Engagement 

There is no doubt that posting quality content is good. But building engagement with the help of profile interaction is vital. You can interact with other accounts, fans and followers by commenting, or liking in return too.

• Build Brand Recognition 

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