Content is king, but you’ll need an audience to discover and consume it first. Your content must be optimized for search engines to consistently rank high and attract your target audience. Your content must retain its value over time to score well in searches too. But how do you come up with useful content? Evergreen content is the real deal. So, what exactly is evergreen marketing, and why is evergreen content beneficial to SEO?
Marketers use the phrase “evergreen” to describe information that will always be relevant to readers. The phrase comes from evergreen trees, which keep their leaves throughout the year.
Evergreen content is information that will remain relevant for a long time and drive traffic long after it has been published. The following are some common evergreen formats to consider:
Long after it’s been published, well-written evergreen content will continue to bring traffic to your website. Having evergreen content on your site allows you to deliver helpful and high-quality content to your viewers without having to continually refresh it. Because evergreen content has no expiration date and uses popular keywords that are frequently searched, search engines are more likely to return to a specific piece of material.
Evergreen content helps you in generating leads over time. Since your content will be ranking high and you will have increased traffic to your site, you can optimize your posts to gather leads. These posts will bring you a steady stream of leads without you really doing anything.
Because evergreen content ranks well in search engines, it is found more frequently and receives organic traffic at a steady rate over time.
You can naturally incorporate keywords into your text and create internal links to other parts of your site.
Evergreen content will continue to benefit your company long after it is first released. Make sure you include content that will benefit your audience for years to come to make your blog a timeless resource.
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