Posted On 30 Nov 2022
Marama Carmichael

Starting a small business requires a lot of hard work and dedication. To stand out in the crowded market, small business owners need to invest in digital marketing strategies and high-quality marketing and spread their brand name to consumers. Several marketing tools can help you achieve these goals without spending too much money. Marketing growth strategy tools come in different forms and benefits. This article has some of the best tools to help small businesses increase their market presence at an affordable cost.

Google Analytics

Google Analytics is a free software that provides insights into your visitors and how they interact with your website. It can provide you with the number of visitors to your site in a given period, the keywords they are using to reach your website, the demographics and interests of your users, the time each user spends on the site, and where they are coming from. You can pair Google Analytics with Google Search Console to identify problems and optimise your site. You can use the information to derive knowledge that can help you optimise your website.


HubSpot is an all-in-one marketing software solution that can help small business owners manage all their marketing channels together. This tool will tell you what is working, and what needs improvements. Some of the features that make HubSpot the best marketing tool for small, medium, and large businesses are:

  • Email templates
  • Analytics
  • Content optimisation tools
  • Lead management
  • Optimised landing pages
  • Social media management
  • Marketing automation

Small businesses with a small budget can benefit from the free and basic package.

Fresh Web Explorer

This tool informs you where your company and its competitors are getting new inbound links. You can use Fresh Web Explorer to know the sites that mention and link to you. It lets you track your competitors and know what they are doing better than your business.


Canva is a great tool for creating original and visually appealing content in a few minutes. It keeps changing and offers more templates and graphic design tools that you can use. Canva can help you to design graphics for your business cards, posters, social media, e-books, and anything to do with graphics. You don’t have to be an experienced graphic designer to use the tool. It also has free templates and a free version that can serve you well.

Survey Monkey

This app provides customer feedback that lets you get a clearer picture of what your audience wants. The best way to stand out in the market is to provide your customers with their needs. And how can you do that if you don’t know what they need? Survey Monkey can help you hit your target market by designing surveys that fit your potential customers.


If you want to remain competitive in the market, your presence on social media is very important. Luckily, Hootsuite is a digital marketing tool that can enable you to remain active on social media without spending too much time on it. The tool provides a central management platform for social media platforms where you can schedule your posts in advance. You can manage responses, and track mentions, all in one place.

Visual Website Optimizer

Small business owners can make use of Visual Website Optimizer for A/B testing. It is an affordable option for small and mid-sized businesses. It has all the functionality that you need for website optimisation.

With the help of these marketing tools, you can tell your brand’s story in a way that demonstrates to your customers how you can meet their needs. Make sure that content is at the heart of your digital marketing activities. If you need more help with marketing, in particular digital marketing strategy, contact Oracle Tree today, we can help you take your business to the next level.

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