Is your business meeting its marketing growth strategy? It’s crucial to measure performance metrics in online marketing campaigns to determine whether you’re on the right track or not. That said, marketing campaign results can be difficult to measure if you haven’t established your business’s KPIs. These metrics can influence the effectiveness of your campaigns. It’s best to select which to track and measure their performance according to your business goals.
Marketing metrics measure the progress of marketing campaigns over a given period and encompass KPIs. On the other hand, KPIs are the most important metrics you’ve established specifically for your business. They help keep you on track and define what success means in your marketing plan.
For small businesses especially, establishing KPIs can drive business growth or brand awareness. For example, if one of your company’s KPIs is to build a following on Facebook, the metric to focus on will be audience engagement. It could be in the form of likes, comments, or shares. You can also track your brand mentions in online conversations using social listening tools like Brandwatch.
Did you know that marketing metrics vary according to which marketing channel you utilize as a business? For instance, you can measure your social metrics for SMM (social media marketing) and SEO metrics for search engine-related marketing efforts.
Now that you know what they are, let’s explore some of the most critical performance metrics to think about as part of your digital marketing strategy. These metrics include ROI, website traffic, and click-through rate.