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Posted On 19 Jan 2022
Venetia Hillary

User experience is among the most popular business buzzwords in the current technological era. With technology, numerous tasks have become simpler, allowing you to interact seamlessly with content you want to find on the internet.

You probably don’t even remember the last time you used an app or a website. As long as the content and functionality stand out, you ignore the experience part of it. The smooth design that makes a user interact seamlessly with content, is a result of the user experience.

What is UX?

User experience (UX) refers to how users feel when they interact with something, its ease of navigation, and its feasibility of usage. UX focuses on the values a user requires and the abilities and imitation that come with accessing content.

Generally, their business should create an enjoyable experience with its systems, products, service, or applications. They also understand the benefits of having a great user experience to satisfy the needs of their customers.

The Core Elements of a Good User Experience?

User experience consists of various components that determine its effectiveness. These include:

Functionality

Users who visit your website are looking to fulfil their needs and positively interact with the site. Therefore, web design should be helpful and be easy to search for content they want from the beginning to the end. No user would return to a site where they cannot find what they are looking for or don’t know the location of the content they require.

Desirability

You can make your site desirable by ensuring you have meaningful interaction with clients on your site. There are many ways you can achieve this, but the most common is to make your brand identity evident along with original and quality content. Evoke user interest in the site and ensure content is accessible. Always have your valuable content in plain sight for anyone to navigate through seamlessly.

Credibility

The content you place on your site should help your users to solve their issues. Be sure to only post credible, accurate, and helpful content. It helps build trust between your business and its audience, as they are confident that they’ll get the truth from interacting with your brand.

It would help if you also made your sites accessible to everyone. People living with disabilities such as visual impairments need access to your quality content, and you should avail it to them. You may allow changes of text sizes, contrasting colours, or the use of keyboard shortcuts on your sites to make their navigation easy.

Tips To Ensure a Great User Experience and the Most Common Mistakes

Everyone wants to offer their customers a great user experience. However, there are typical mistakes that people make and mostly go unnoticed. One major problem is choosing aesthetics over website functionality. As much as you want your website to look good, its functionality is why a user may want to return. Therefore, design the website with customers in mind before you give it a facelift.

Another common mistake is an unresponsive UX design. There is increased use of mobile phones to access the internet globally. It would be best to design your website for both desktops and mobile devices to ensure every user will have access, regardless of the device they use. Also, focus on using the right keywords on the websites while maintaining the tone of your brand.

We know how important it is for a customer or client to feel valued and respected. That’s why we strive to ensure everything we do at Oracle Tree is up to the highest standard for user experience! Contact us for more information!

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