Imagine trying to market your business without understanding how effective your marketing efforts are. It would be like driving with your eyes closed! You need to be tracking the right marketing metrics in order to make informed decisions about your marketing strategy and budget.
But with all of the different marketing channels and metrics out there, it can be tough to know which ones are the most important. This is especially true with most small businesses as they don’t have the time or money to track everything.
To help you out, we’ve put together a list of our favourite marketing metrics that every digital marketer should be monitoring.
Marketing metrics are simply measurable values that can be used to track, assess, and optimize marketing campaigns. In other words, they give you insights into how well your marketing efforts are performing so that you can make necessary adjustments.
Marketing metrics inform marketers about which data to collect and how to analyse it. They can tell you several things, including:
Most business owners know that they should have a website. But what many don’t realize is that a website is only one part of an effective online marketing strategy. In today’s digital world, social media is just as important – if not more important – than a website.
So what’s the difference? And which one is better for your business? This is one debate that could go on forever, but the truth is, both are important, and each has its own set of metrics that should be tracked. It depends on what you want to achieve with your marketing efforts as to which platform will work better for you.
These are basically things that happen on your website. It’s important to track these because they give you an idea of how people are interacting with your site and what they’re doing once they’re there.
Some important website metrics to track are:
On the other hand, social media metrics are a little different. Here, you’re not so much concerned with how people interact with your site, but rather how they interact with your content on social media. You want to know how your social media accounts are performing and what kind of reach you’re getting.
Some of the most important social media metrics to track include:
These are just a few of the most important marketing metrics that small businesses should be tracking. There are plenty of other metrics out there, but these are our favourites. If you need help tracking your metrics, we’d love to help. Contact us today for an engaging consultation. Happy tracking!
What could you do if your business simply… worked?