Posted On 23 Mar 2022
Venetia Hillary

Copywriting and SEO writing are two distinct aspects that are critical to the success of any company. As a marketer, knowing how to create and execute an effective strategy requires a thorough understanding of both.  If you want to learn more about the differences between copywriting and SEO writing, and some tips and tricks for SEO content, keep reading!

What is Copywriting?

The art of copywriting is the creation of written content for the aim of marketing. For example: when you open a magazine and see a full-page advertisement for a product – this is copywriting. Also, when you visit a website that encourages you to make a purchase, the words on the page are the result of copywriting.

Professional copywriters assist firms in practically every industry by assisting them in efficiently communicating with their target clients. This could comprise both B2B and B2C communications, with each client’s needs in mind.

What is SEO?

Search Engine Optimisation(SEO) refers to the practice of obtaining traffic through the search engines’ free organic, editorial, or natural search results. Its goal is to boost your website’s ranking in search engine results pages. In short, the more your website appears on the search, the more people will see it.

What’s The Difference?

Although both copywriting and SEO is writing found on a web page, they serve different purposes. This distinction is important because it aids organisations in determining which strategy they should utilise to attain their objectives. Here are the main differences:

  • Consumption 

The most significant distinction between copywriting and SEO writing is how the content is consumed. Both styles of writing are optimised to meet the reader or consumer where they are – SEO writing meets them on a webpage, while copywriting may meet them on a television commercial, a printed ad, or product labelling.

Of course, both sorts of writing may be consumed online, but SEO writing is generally more detailed and can be found in longer-form material such as articles and blog posts, and it aims to answer a query that your potential customers may have. Copywriting, on the other hand, is done in a specific brand voice that you employ while discussing your product and its benefits.

  • Target Audience

While copywriting aims at persuading individuals to purchase a product or converting the traffic into leads, the main purpose of SEO is to increase organic traffic from search engines.

 Tips and Tricks

Do you want to increase your website’s search traffic? Use these SEO copywriting tips and tricks to develop content that will appeal to both your target audience and search engines.

1.    Be as natural as possible

Your content should be reader-friendly with useful keywords. Ensure that you include these keywords in your blog or article too! Remember that your content must signal to Google that it is a good match for the keyword to rank well. However, for your organisation to benefit from that material, you must persuade searchers to click on your listing.

2.    Create high-quality content

Creating high-quality content will help you attract your target audience to your website, engage them, and encourage them to take action. If the content is valuable to the user, they’re more likely to share it.

3.    Identify and satisfy user intent

User intent is the most critical concept of SEO, it enables ranking. If a page does not fulfil the intent Google considers appropriate for a keyword, it will not rank!

4.    Add internal links that will add value to your content

Links are required for your content to rank. When your posts and pages are linked to from anywhere on the internet, Google finds them easier. Internal links connect your content and offer Google a sense of your website’s structure. They can help you create a site hierarchy, allowing you to give the most important pages and posts greater link value than the less significant ones. As a result, having a good internal linking strategy can help your SEO!

5.    Understand the needs of your audience

When you write content with SEO in mind, you’re also writing material for your target audience. You can better decide what information your audience is looking for and answer queries if you know who they are, what their pain points are, and what inspires them.

Does SEO go a bit over your head? Or perhaps you’re about to launch an all-new product and you need some help marketing it.. get in touch with Oracle Tree today to see how we can best help you.

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