Posted On 13 Jul 2022
Venetia Hillary

2023 is quickly approaching. If you’re like any other small business owner, you’re curious about the future changes that might reshape how you do digital marketing. After all, digital marketing is an ever-evolving field. What’s trendy now might be irrelevant tomorrow.

While the fundamentals will remain unchanged, there are some critical digital marketing strategy trends you should expect. We’ll focus on the five most important transformations that promise to change how you market online.

1. Data Collection

Coming 2023, organisations will be more proactive in gathering customer data to seek new ways to optimise the customer experience. A recent report says that 32% of customers would stop engaging with brands they love if they had just one bad experience.

To prevent customer disengagement, business owners strive to know their audience better through data collection. Many use customer intelligence tools to anticipate buyers’ behaviour and needs and create an exceptional customer experience.

2. Google Verified Listing for Local SEO

Google My Business Listing has been an integral tool for local businesses such as plumbing companies, veterinary clinics, and pizza shops. The listing lets local businesses tell customers and prospects valuable information and geographical location.

Come 2023, Google may require double verifications for your business profile. The search engine giant has documented how to verify your business and added that they might need further confirmation with an additional method. The extra verification method aims to eliminate fraudulent business profiles that fraudsters create using one verification m