Posted On 05 Oct 2022
Jennaya Dyet

In a nutshell, your marketing strategy is incomplete without Instagram. With more than 500 million active daily users, it offers your brand and product tons of potential eyeballs. Equally, there are multiple ways to post – slideshows, stories, videos, and pictures.

Although the principle sounds simple, there is more to driving sales on Instagram than most people think. For starters, a post telling consumers to purchase products is never enough. You need strong strategies that provide high-quality leads, increase engagement, and drive sales.

Today, we take a comprehensive look at how to effectively drive sales on Instagram. But first, here’s a quick look at why you need to incorporate Instagram into your marketing strategy.

Why Use Instagram to Drive Sales

Apart from the half a billion people using Instagram every day, the platform registers 1.44 billion users every month. Additionally, 80% of these users follow at least one business. Think of all the endless possibilities these numbers provide for your business.

Instagram also includes ever-evolving eCommerce features. For instance, viewers can shop from stories, make direct purchases in the app, and tag products that link to your store.

Top Five Instagram Tips to Drive Sales

You are missing out on a huge opportunity if your business is not selling on Instagram. Luckily, it is never too late to get started. Read on to learn the top five ways to effectively drive sales on Instagram:

Create a Business Profile

Think of your Instagram profile as the face of your company. It is likely going to be the first point of contact between your brand and customer. Therefore, it needs to make an excellent impression and entice the viewer.

Choose a profile photo that makes your brand easily identifiable. Next, write a bio that tells the consumer about your product and services. Let them know what you are offering from a glance and link it to your shop.

However, consider your company culture when creating a business profile. You need to have a consistent brand story. Doing this will ensure you quickly turn new clients into devoted followers, thus increasing your sales.

Consistent Posting

Most businesses on Instagram tend to forget one critical aspect – it is an image-centric platform. What this means is that posting once a week simply won’t cut it. Instead, you need to consistently showcase your product or services.

Consider using Instagram stories to give your followers a sneak peek into your business. It includes interactive options such as question stickers and polls that make the entire experience fulfilling for your consumers. Ensure you post daily on Instagram stories and ask your audience’s opinions on your products.

Finally, Instagram offers