Australia’s digital marketing industry is ever-growing, recording a market size of $16.2bn or a growth rate of 13.5% in 2023. This high growth means many players continue to enter the market – as many as 9,336 agencies as of 2023.

But the big question is, do all these agencies have what it takes to deliver the best results for your business? You bet not! Perhaps unsurprisingly, some have only set shop to tap into the booming industry without the necessary skills and experience. At the same time, others have proper credentials and experience but may not necessarily be the best fit for your business.

So, how do you identify the right agency for your business? Here are some green and red flags to look out for when choosing a digital marketing agency to work with on your next project.

Green Flags in a Digital Marketing Agency

Experienced Team

A good digital marketing agency should have an experienced team of professionals who understand the ins and outs of the industry and your specific business. Look for an agency that has been in the business for a while and has a proven track record of successful projects.

Clear Communication

When choosing a digital marketing agency, go for the one that communicates clearly with you about your project goals, objectives, and expectations. They should also be able to explain their strategies and tactics in detail so you can make an informed decision.