Posted On 08 Mar 2023
Marama Carmichael

Australia’s digital marketing industry is ever-growing, recording a market size of $16.2bn or a growth rate of 13.5% in 2023. This high growth means many players continue to enter the market – as many as 9,336 agencies as of 2023.

But the big question is, do all these agencies have what it takes to deliver the best results for your business? You bet not! Perhaps unsurprisingly, some have only set shop to tap into the booming industry without the necessary skills and experience. At the same time, others have proper credentials and experience but may not necessarily be the best fit for your business.

So, how do you identify the right agency for your business? Here are some green and red flags to look out for when choosing a digital marketing agency to work with on your next project.

Green Flags in a Digital Marketing Agency

Experienced Team

A good digital marketing agency should have an experienced team of professionals who understand the ins and outs of the industry and your specific business. Look for an agency that has been in the business for a while and has a proven track record of successful projects.

Clear Communication

When choosing a digital marketing agency, go for the one that communicates clearly with you about your project goals, objectives, and expectations. They should also be able to explain their strategies and tactics in detail so you can make an informed decision.


The agency should be transparent about its pricing and services. They should also provide a detailed breakdown of the costs associated with each service they offer. And if they encounter an unexpected issue, they should be upfront about it and provide a solution.


Check out reviews from past and current clients to get an idea of the agency’s reputation. If they have a decorated track record, they will likely deliver quality services.

Consistent Reporting

An excellent digital marketing agency should provide consistent reporting on the progress of your project. This will help you stay up to date with the progress and ensure the agency is delivering results as promised.

Red Flags in a Digital Marketing Agency

Unrealistic Promises

Be wary of agencies that make unrealistic promises about the results they can achieve for your business. They should be honest and realistic about what they can do and provide evidence to support their claims.

No Portfolio

A reliable digital marketing agency should have a portfolio of successful projects they have completed in the past. If they don’t, it could indicate that they lack the necessary skills and experience to deliver quality results for your business.

No Clear Strategy

The best digital marketing agency should have a clear strategy for your project. They should be able to explain their approach and how it will help you achieve your goals. If they don’t have a clear plan, they’re not the right fit for your business.

No References

Before signing on the dotted line, ask the agency for references from past and current clients. This will give you an idea of their level of service and the results they have achieved for other businesses. If they don’t provide references, it could be a sign that they are not confident in their abilities.

Why Choose Oracle Tree?

There are many digital marketing agencies in Australia, so why choose Oracle Tree? Here are a few reasons we’re your best bet for helping your business grow online:

  • Our strategy-first and holistic approach works every time. When you hire us, our first task is to evaluate your business holistically and determine where it needs support. We then develop an airtight strategy to help you reach your goals.
  • Your customers’ satisfaction is our priority. We understand that customer satisfaction is critical to your business’s success, so we provide a high-quality service that meets their needs. We also use advanced analytics and reporting tools to track progress and ensure that our strategies deliver results.
  • We have a proven track record. Our team has worked with some of the biggest brands in Australia, helping them reach their goals and grow their businesses. We have a portfolio of successful projects demonstrating our expertise and commitment to delivering quality results.
  • We practice what we preach. We use the same strategies and tactics that we recommend to our clients, so you can be sure that our advice is based on real-world experience. We also stay up to date with the latest trends in digital marketing, so you can trust us to provide the best advice for your business.

Oracle Tree works with you to scale your business! We’re all about the green flags and strive to help your business scale greater heights. Please contact us today, and let us help you reach your growth goals.

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