Posted On 15 Feb 2023
Marama Carmichael

Small business owners face a unique challenge: to do both “on” and “in” their business. Working “on” the business involves high-level decision-making, strategy, and planning. Working “in” the business means managing day-to-day administrative duties and paperwork.

Unfortunately, many small biz owners fall into the trap of getting bogged down in the business’s everyday operations and forget to focus on the bigger picture. This approach can lead to stagnation and a lack of long-term growth.

Small business owners must learn to work “on” the business without neglecting their day-to-day responsibilities. Working “on” the business instead of “in” can lead to higher profits, better time management, and more efficient running. Here are nine strategies to help you achieve that goal.

Strategies To Work On Your Business and Not In It

Like any challenge, the key to success is taking action. Here are nine strategies small business owners should use to work “on” their business and not “in” it:

1. Make sure to document your systems and processes

Having clear, written procedures for all parts of your business is critical for achieving long-term success. Documenting systems and processes provide a roadmap for other team members, reducing the time spent managing day-to-day operations.

2. You need to outsource (or prepare to outsource)

Outsourcing is a great way for small business owners to free up their time and focus on bigger-picture tasks. Outsource anything that does not require your specific knowledge, such as accounting or marketing.

3. Forecast your finances

Financial forecasting is a must for small business owners. Knowing where your money is going and where it will come from can help you plan for growth.

4. Make sure to set goals for your business

Creating and setting goals is one of the most important strategies for small businesses. It allows you to measure success and provides a roadmap for the future. Goals also give you something to strive for and can help motivate your team.

5. Write a plan

Creating a written business plan is essential for any small organisation. It should include information about your vision and mission and details on how you plan to get there. This document should be updated regularly as your company grows and changes.

6. Make sure to assess your technology

Technology is constantly evolving, and small business owners need to keep up. Assessing your technology and implementing new tools can help increase efficiency, productivity, and profits while reducing costs. This is an important part of working “on” your business.

7. Focus on continuous learning

Small business owners should focus on continuing their education. Whether it’s reading industry publications, attending seminars, or taking classes, staying up-to-date on the latest trends and technologies in your industry is important. This will help you stay ahead of the competition and make more informed decisions.

8. Refresh your brand and marketing

Branding and marketing are key components of any successful business. It’s worth investing in a brand and marketing agency to create or revise your brand marketing strategy. Refresh your brand regularly to ensure its up-to-date with current trends and appeals to your target audience. Make sure your marketing efforts are effective by focusing on data-driven decisions, such as monitoring customer feedback and analysing your results.

9. Ensure you are aware of the external environment

Successful businesses understand their external environment and stay on top of current events that may impact their industry. Keeping an eye on the competition and other industry changes can help you recognise opportunities for growth and stay ahead of any potential challenges.

Conclusion and Call to Action

By following these nine strategies, small business owners can ensure they are working “on” their business and not “in” it. Taking the time to review and update your processes, assess technology, set goals, create a plan, refresh your brand, educate yourself, and pay attention to the external environment will help you achieve long-term success.

At Oracle Tree, we’re one of Australia’s leading brand marketing companies and understand the importance of staying on top of changes in your industry and making sure you are doing all you can to ensure success. We offer a wide range of services, from business consulting to marketing and branding. Contact us today to learn more about how we can help you succeed.

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