In this digital age, businesses rely a lot on their websites to make sales, boost their market dominance, and satisfy their customers. However, you need to ensure that your website appeals to your customers and has enough information to help them make purchase decisions. If your website is not helping you reach your business goals, you will have to redesign it. Here are five things to consider when redesigning your website: (more…)
Updating Your Web Design and Web Presence in 2018
Websites created in the 1990s, 2000s, and 2010s all look very different, and when a customer happens upon a website from another era, they can immediately tell. If your business website is from a different decade, or even has just not had a lot of sprucing up in the recent years, there are a few valuable new website features that could dramatically increase the impact of your site. (more…)
SEO Should Mean Sensible Effective Outreach
Do you know what SEO is? Many people have likely heard this phrase and some of those people might believe it is connected to computer in some way. Fewer people know that SEO is short for Search Engine Optimisation.
So now you know what SEO is. Or do you? Technically, you now know what SEO stands for. But you are not alone if you admit that “Search Engine Optimisation” seems to be a vague phrase. What does “Search Engine Optimisation” mean?
Work with an Integrated Internet Marketing Agency to Promote the Flow of Ideas
Nowadays, all companies have separate departments for various things—accounting, marketing, sales, HR, administration etc. Within these departments as well, there is a division of labour. A marketing department may consist of people engaged in different tasks like branding, content-writing, video production etc. Even when internet marketing is outsourced to an agency, it’s possible to hire someone just to do something specific rather than coming up with an integrated solution.
However, it’s a good idea to keep in mind that these distinctions between various marketing tasks aren’t necessary. In fact, they may not always be a good idea. If you hire one person to do your content writing and another to do your branding, there’s going to be a clash between the two. You’re not presenting your customer with a unified company image and your marketing strategy can appear disjointed.
5 Must Haves For The Content On Your Website
The content that goes on your website says a lot about who you are as a business. Great content will give visitors a good first impression, while poorly written or pointless content can drive people away. In order to get the most out of the content on your website, there are a few things that it needs to have.
By including the following 5 items in all of your content, you can ensure that your content is serving its purpose, and not merely taking up space.
1. Be Informative
No one wants to have their time wasted. When a person visits your website, there is a chance they are looking for the answer to a question. The question could be along the lines of “How do I fix my car”, “Does this restaurant in my area serve food that I like” or even “What kind of services does this company offer.” You want your content to answer the questions your visitors are likely asking. Don’t waste time writing fluff pieces simply to fill up your website. Make sure that your content serves a purpose, and that it is informing your reader.
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