Posted On 26 Apr 2019
Marama Carmichael

In this digital age, businesses rely a lot on their websites to make sales, boost their market dominance, and satisfy their customers. However, you need to ensure that your website appeals to your customers and has enough information to help them make purchase decisions. If your website is not helping you reach your business goals, you will have to redesign it. Here are five things to consider when redesigning your website:

1. Website Content

Businesses exist to solve customers’ problems at a profit. There are many businesses that purport to have the solution that customers are looking for, but never do so. It is therefore your role as a proprietor to avail the most accurate and in-depth information on your website that will make the potential customers see you as an expert in your field and trust you enough to transact a business with you.

Search engines also rely on the uniqueness and usefulness of your website content to rank it favourably. Remember the more your website appears on the top SERPs, the greater your chances of making sales. Content is important, if you can’t handle it yourself find a copywriter to do the job. It will be worth your investment.

2. Website design

It is the design of your website that will make a potential reader to begin reading or move on to other websites. What’s the appearance of your website? How is it laid out? Potential clients will read websites that have everything in place. Aside from being uniquely inviting, the fonts should also be easy to read. Use of images will also help to enliven a dull space and break up clustered texts. 

Also, when designing, consider other user interfaces, for example make your website favourable for mobile phone browsing as well as desktop display.

3. Ease of Navigation

You might be having the best website design loaded with relevant and useful information, but when your site visitors do not know how to begin navigating your site, they will certainly move on to other websites with ease of navigation.

Make it easier for your readers to find whatever they’re looking for by organising your website into relevant pages like About Us, Our Store, Partne