Nowadays, all companies have separate departments for various things—accounting, marketing, sales, HR, administration etc. Within these departments as well, there is a division of labour. A marketing department may consist of people engaged in different tasks like branding, content-writing, video production etc. Even when internet marketing is outsourced to an agency, it’s possible to hire someone just to do something specific rather than coming up with an integrated solution.
However, it’s a good idea to keep in mind that these distinctions between various marketing tasks aren’t necessary. In fact, they may not always be a good idea. If you hire one person to do your content writing and another to do your branding, there’s going to be a clash between the two. You’re not presenting your customer with a unified company image and your marketing strategy can appear disjointed.
So it’s a much better idea to go with an integrated solution with one agency. Here are some of the ways in which working with an integrated agency can help your company:
In an integrated agency, all the departments work together. So there is a constant flow of communication. What the content department is doing influences the web design department and vice versa. As a result, there’s greater creativity in the agency overall.
Within an integrated agency, it’s possible to design a webpage based on a certain piece of content. If you’re coming up with a new brand, that will affect all the marketing efforts for that client. And if a certain social media comment goes viral, you can expand the effect by producing more content around that topic.
In this way, an integrated agency is always thinking outside the box by promoting the flow of ideas.
When you’re working with an integrated agency, you can communicate your thoughts better. This is because you’ll be dealing with one person who presents the integrated solution to you. You don’t have to deal with a number of different people who are presenting different ideas for your marketing strategy.
So you can make sure that that person understands your marketing aims and the type of image you’re trying to create. You can also convey to them the type of results you’re looking for in terms of sales.
Once the communication between you and your agency is clear, they’re also free to think outside the box and come up with innovative solutions.
When all the branches of an agency work together, it’s easier for the company to stay up-to-date. All the departments can inform each other about the latest developments that they hear about. Plus, it’s also possible to get more inspiration from the developments in other departments.
For example, if using certain types of images is the latest trend in website design, it may also be possible to use those images in social media accounts. This would entail the content and digital departments working together.
Plus, it’s generally easier to know what’s going on in the industry when the different arms of an agency work together. It helps all the departments to stay on the same page.
An integrated agency takes an integrated approach. What this means is that all your marketing efforts are connected and present certain core values to your client. These are the values that make up your company—the ones you feel passionate about.
An integrated agency can make sure that your core values are reflected in every marketing effort. Your marketing emails, your website, your social media pages as well as your print and video ads will all reflect your values in different ways.
The beauty of an integrated agency lies in the innovative way in which they can take the same material and present it in different ways for different audiences.
Contact us for more great tips on working with an innovative integrated agency.
What could you do if your business simply… worked?