Posted On 09 Aug 2017
Marama Carmichael

Nowadays, all companies have separate departments for various things—accounting, marketing, sales, HR, administration etc. Within these departments as well, there is a division of labour. A marketing department may consist of people engaged in different tasks like branding, content-writing, video production etc. Even when internet marketing is outsourced to an agency, it’s possible to hire someone just to do something specific rather than coming up with an integrated solution.

However, it’s a good idea to keep in mind that these distinctions between various marketing tasks aren’t necessary. In fact, they may not always be a good idea. If you hire one person to do your content writing and another to do your branding, there’s going to be a clash between the two. You’re not presenting your customer with a unified company image and your marketing strategy can appear disjointed.

So it’s a much better idea to go with an integrated solution with one agency. Here are some of the ways in which working with an integrated agency can help your company:

Flow of Ideas

In an integrated agency, all the departments work together. So there is a constant flow of communication. What the content department is doing influences the web design department and vice versa. As a result, there’s greater creativity in the agency overall.

Within an integrated agency, it’s possible to design a webpage based on a certain piece of content. If you’re coming up with a new brand, that will affect all the marketing efforts for that client. And if a certain social media comment goes viral, you can expand the effect by producing more content around that topic.

In this way, an integrated agency is always thinking outside the box by promoting the flow of ideas.

Clear Communication

When you’re working with an integrated agency, you can communicate your thoughts better. This is because you’ll be dealing with one person who presents the integrated solution to you. You don’t have to deal with a number of different people who are presenting different ideas for your marketing strategy.

So you can make sure that that person understands your marketing aims and the type of image you’re trying to create. You can also convey to them the type of results you’re looking for in terms of sales.

Once the communication between you and your agency is clear, they’re also free to think outside the box and come up with innovative solutions.

Staying Up-To-Date

When all the branches of an agency work to