Posted On 13 Sep 2018
Marama Carmichael

Do you know what SEO is? Many people have likely heard this phrase and some of those people might believe it is connected to computer in some way. Fewer people know that SEO is short for Search Engine Optimisation.

So now you know what SEO is. Or do you?  Technically, you now know what SEO stands for. But you are not alone if you admit that “Search Engine Optimisation” seems to be a vague phrase. What does “Search Engine Optimisation” mean?

A Short Primer on SEO

Search engine optimisation, when done right, will allow your website to show up when someone types a search phrase in Google or another search engine, like Bing.

For instance, let’s say you have a hardware store and sell drill bits (this example will have more meaning in just a little bit). If a person in your town needs a drill bit, they might go to Google and type in “buy a drill bit.”

Wouldn’t it be nice if your hardware store showed up at the top of the Google page as a recommended choice? The answer is that it would be fantastic to be the first listed website for a person who wants to “buy a drill bit.”

That in a nutshell is what SEO means.

Does SEO Work?

A lot of people have tried SEO. Using the hardware store example again, only one website can show up as the first listing on a Google search. There are 10 slots for results on each Google search and everyone agrees that ending up on the first page is really important. Everyone also agrees that being number one on the first page is most important.

But if you think and talk like everyone else, guess what? You will get the same results as everyone else. And when there are thousands vying for a slot on page one, a lot of people will be disappointed. This is why everyone seems to be doing SEO, yet no one appears to be achieving the promised results.

Separate Yourself from the Crowd

Today is the day you can stop thinking like the rest of the mob of online marketers and instead can start working sensibly and effectively. Fancy words and sophisticated phrases may impress others initially, but if you cannot reach out and touch them positively and authentically, chances are that yet another prospect may choose one of your competitors instead.

Instead of trying to impress and wow your prospects with slick sales gimmicks and ostentatious words (like “ostentatious”) that keeps you apart from the common person, stand out from your competitors by fitting in with your prospects. See your customers eye-to-eye instead of looking down your nose at them. Relate to them as you would with your own brother, sister, or long time neighbour.

Selling Dreams and Desires

Every year, millions of drill bits are sold in Australia. But did you know that no one wants or needs drill bits? How can that be?

No one wants a drill bit: they want to make holes.

When we enter your hardware store, the last thing we need is a demonstration on the many different speeds of their drills and the various gauge sizes of their drill bits. We hold our index and middle finger apart the approximate distance of the hole we want to make and ask them for a drill bit that will do the job.

People want the item that will give them their end result: in this case, a hole. It is your goal to know what a person desires and to let them you know that you have what they want. If your prospect sees that their desire will be met, the sale is made. In fact, you can hardly lay claim to making a sale; that sale makes itself.

Making SEO Sensible Effective Outreach

One way to stand out is to start referring to SEO as Sensible Effective Outreach instead of Search Engine Optimisation. Sensible Effective Outreach gives you a concrete reminder of how to conduct your marketing efforts; Search Engine Optimisation is just a vague notion of an ideal state of a technical operation.

In practical terms, let us use our own business as an example of a concrete method of outreach versus a vague sales approach. Our business is providing web services, including web design. We are very proud of the professional quality of work we provide to our clients and for good reason. We have built a team of expert designers and programmers that love forging their own cutting edge in web design and online marketing.

Now that you know a bit more about us and what makes us tick, how does that help you? Well, it is rather vague about how we can help you. You may be impressed by our award winning capabilities, but that doesn’t meet your needs.

How about this approach instead?

At eSense Web Design, we can help your business uncover prospects that are looking for the products or services that you provide. Increase your revenues and profits without adding new employees. Get a website that works for you 24/7!

Instead of asking you to bask in the glow of our own business accomplishments, we tell you how to get where you want to be: having a Internet-powered money generating machine working for you. That is a solid message!

Let eSense Serve You

Contact us today to find out how we can get your web presence in front of your prospects using proper SEO (Sensible Effective Outreach). Whether it is drill bits, health services, a restaurant, or any other business that needs customers to keep them going, we can get you in front of your audience.

Filed Under: eSense, SEO

Newsletter Sign Up

Subscribe to the Oracle Tree Newsletter here and receive industry insights, small business news plus marketing tips and tricks to keep you ahead of the curve.


  • 2024 (33)
  • 2023 (48)
  • 2022 (51)
  • 2021 (48)
  • 2020 (42)
  • 2019 (20)
  • 2018 (43)
  • 2017 (32)
  • 2016 (9)
  • Giving Back


    What could you do if your business simply… worked?

    Marama has spent the last 15+ years helping people across the globe design strategy-first digital marketing solutions that produce actual results for their businesses.

    She loves nothing more than sharing her knowledge and empowering the next generation of conscious-minded business owners who are looking to make an impact.

    Why not book in for a FREE 20 minute Strategy Session with her today!

    Chat with Twiggy 👋