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Posted On 22 Feb 2023
Venetia Hillary

If you’re a small business owner in Australia, Twitter can be an invaluable resource when it comes to getting the word out about your products and services. With more than 330 million monthly active users globally and 5.8 million in Australia, tapping into this popular social platform can help put your company on the map – but how? We’re here to show you how simple it can be to use Twitter as a powerful platform for promoting and driving growth for your business today. Read on to unlock Twitter’s hidden potential for your business!

What Makes a Great Tweet?

It’s important to understand what makes a great tweet. When crafting your messages on Twitter, ensure your language is concise and direct. Keep posts to the point and don’t veer away from the main topic – this will help ensure that your audience can easily digest information quickly and keep them interested in what you have to say. Additionally, don’t be afraid to add a bit of personality to your tweets! Using subtle humour or cheeky wit can help capture more attention from users and make your brand more memorable.

The Benefits of Leveraging Twitter for Your Small Business

Create a Professional Profile 

When setting up an account for your business on Twitter, you must create a professional profile that accurately represents your brand. This includes using your logo as your profile picture and including a link to your website in the bio section. Make sure also to include relevant keywords related to your industry so that people searching for businesses like yours can easily find you.

Additionally, ensure that all posts are written in an appropriate tone for your industry; if you’re targeting a more professional audience, keep it formal and straightforward.

Engage With Your Audience 

Once you have set up an account and created a professional profile, it’s time to engage with potential customers or clients on the platform. Whether they’re commenting on one of your posts or asking questions about products or services offered by your company, take the time to respond quickly and thoughtfully to these inquiries.

Showing interest in what followers are saying will help strengthen relationships between them and yourself/your brand. Additionally, be sure to regularly post interesting and informative content—this way, people visiting your page will have something valuable to read and interact with instead of simply scrolling past without taking action!

Be Active on Trending Topics 

Twitter is constantly buzzing about trending topics, so ensure you actively participate in relevant conversations about current events or topics related to your industry. This helps keep customers interested in what you have going on while also increasing visibility for your business page as more people become aware of who you are (and what you offer). Additionally, joining trending conversations shows potential customers that you’re involved in the conversation around their interests—which can go a long way in building relationships!

Make Use of Video Content 

Video content has become increasingly popular on Twitter in recent years, and for good reason – it captures the user’s attention more effectively than text ever can. Video content could be anything from product demonstrations to interviews with customers or influencers. The key here is to make sure the video content is short (ideally no longer than 30 seconds) and highly engaging.

Engage With Influencers 

Influencers are a great way to get your message out there in front of a wider audience. By partnering with influencers who share an interest in your products or services, you can increase brand awareness and boost engagement with potential customers. It also allows you to connect with people who may not have been aware of your business before – making influencer marketing a great way to drive sales and gain new customers!

Making the Most Out of Your Twitter

Successfully leveraging Twitter for your small business is no small feat. From understanding the ins and outs of the platform to mastering its content creation process and identifying characters with whom prospective customers may be engaging, each element needs to be executed correctly. However, learning how to use Twitter can bring incredible benefits and motivation to entrepreneurs.

If you want expert advice on using Twitter for your small business, contact our social media experts here at Oracle Tree – they know what steps you need to take to ensure massive success and build relationships among consumers, partners, or other industry members. Ultimately, whether or not you choose to hire an expert or do it yourself if properly executed, Twitter can provide your business with an entirely new realm of marketing opportunities – so get tweeting!

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